{"id":120604,"date":"2019-01-17T20:55:10","date_gmt":"2019-01-18T02:55:10","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/organic-posts-to-increase-page-engagement\/"},"modified":"2022-01-26T14:54:35","modified_gmt":"2022-01-26T20:54:35","slug":"organic-posts-to-increase-page-engagement","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/organic-posts-to-increase-page-engagement\/","title":{"rendered":"9 Easy Organic Posts to Increase Page Engagement"},"content":{"rendered":"

We have all heard that conversations drive engagement.<\/p>\n

And the more someone is engaged with a brand the more likely they are to purchase from that brand.<\/p>\n

But you may not have heard of the \u201crule of seven,\u201d a term coined by Dr. Jeffrey Lant<\/a>.<\/p>\n

The rule states that you need to see and engage with your customers a minimum of 7 times for you to stand out in their minds, before they are ready to purchase from you.<\/p>\n

It all comes back to conversations<\/strong>. They are the most powerful type of engagement.<\/em><\/p><\/blockquote><\/div>\n

So\u2026 How do you get people to engage with you and your brand?<\/p>\n

First of all, you need to woo your audience. You want them to trust you, and you do that by posting relevant content that speaks to them, about them, and for them. These kinds of organic posts (like the ones I will show you today) will attract people to you.<\/p>\n

Then ideally, you want to get your content out to more people without spending more money. By posting organically engaging content<\/a>, you won\u2019t need to spend as much on boosting or paid ads. And who doesn’t want to get their content out to more people for cheaper?<\/p>\n

It all comes back to conversations. They are the most powerful type of engagement. So you want to be posting things that start that communication with your audience.<\/p>\n

In this post we will cover 9 different types of organic posts you can use to instantly increase the amount of engagement on your social platforms, even if you don\u2019t spend a penny on ads.<\/p>\n

1) Know someone who?<\/h2>\n

This post is one of the easiest types to create.\u00a0 \u201cKnow someone who\u2026,\u201d \u201cSomewhere there is a [type of person] who\u2026,\u201d \u201cWe all have that special friend who….\u201d These are calls to action we can use in our organic posts to encourage our audience to not just stop and look, but also to reach out to someone in their lives who shares this topic with them.<\/p>\n

You can use these posts to collect people who are proven to engage with a certain topic. As they mention their friends they become powerful social proof for your brand.\u00a0 You automatically have a tighter connection with that new \u201cfuture customer\u201d because they watched their friends have a conversation with you.<\/p>\n

\"organic<\/p>\n

2) Coattails Post<\/h2>\n

This post allows you to use another brand or interest to help build your credibility. Roland Frasier did exactly that with this post featuring his wife.<\/p>\n

Roland\u2019s target audience is people who want to grow their wealth, so he picked a high-end hotel to \u201cride the coattails\u201d of. By tagging that particular hotel in his organic post, he gained access to their audience as well as his own.<\/p>\n

For you, think about where the people you are trying to attract \u201clive\u201d online? What other interests do they have? What places they may have visited? Things they may have on their bucket list or things they want to do? Roland knew the hotels where the people he wanted to attract visited and featured content from there.<\/p>\n

Here\u2019s a key tip: Facebook knows when people travel and where they stay. And when your content features a location your audience has been, it increases that content\u2019s distribution in their feed. Since Facebook views that content as more relevant to the audience. it gives it a higher \u201caffinity score.\u201d<\/p>\n

\"Coattail<\/p>\n

3) Play I-Spy with Your Audience<\/h2>\n

Yes, literally, a game.<\/p>\n

Games are a great way to get people to respond with micro-engagements. Micro-engagements are things like likes, hearts, or short comments. There is something universal, fun, and irresistible about game content. People cannot help but smile or participate when they see a game their friends have acted on.<\/p>\n

Mobile of New Zealand played a game of I-Spy with their audience using a 360 photo.<\/p>\n

Not only did this game increase clicks on their content, the time engaged on the page was HUGE, causing a spike in reach with their brand\u2019s content!<\/p>\n

\"Organic<\/p>\n

4) The Guessing Game<\/h2>\n

This is another fast, irresistible game. If done well, this type of organic post can engage your audience to help sell your product! That is exactly what happened for Mark, a franchise owner of Marco\u2019s Pizza. He posted a game into a local Facebook group and it went bonkers!<\/p>\n

Not only did he get a lot of micro-engagements with his brand, but the timing was genius! Friday night, right before the Super Bowl. And when people were out buying pizza, his pizza store was top of mind!<\/p>\n

\"Organic<\/p>\n

5) Create a Screen-Stopper<\/h2>\n

These are a type of video that flashes images to you in a quick sequence, almost fitting them together into a story, much like this post from Airbnb. What I love about this post is that it starts with 1 image, and as you scroll past it grabs another image.<\/p>\n

This \u201cscreen stopper\u201d grabs the reader\u2019s attention and brings them back to the content.<\/p>\n

\"screen-stopper<\/p>\n

Another version of the screen stopper is this post from Growing Play. They used this organic post to collect people into video-view audiences. These parents and preschool teachers were potential customers who would consume more content and purchase their products. Her readers watched the flashing words and grabbed a screenshot to give them an instant activity to do with their bored kids. Genius!<\/p>\n

\"One<\/p>\n

6) Identification Quizzes<\/h2>\n

The rule of seven states that you need to see and engage with your customers a minimum of 7 times for you to stand out in their minds.<\/em><\/p><\/blockquote><\/div>\n

These posts go bonkers! Buzzfeed says they are among their most popular content. What\u2019s really cool isn\u2019t just the fact that these posts get crazy engagement, but they are PERFECT as a vehicle for market research and as a mechanism to get a ton of engagements as fast as possible. Fulfill that \u201crule of 7\u201d as fast as you can!<\/p>\n

What do you do?<\/p>\n

Ask your readers a series of questions to help them sort, or self-identify, themselves as interested in a topic. Sometimes you can help your audience pick the perfect product of yours for them to purchase.<\/p>\n

You can also use these posts to collect information about the city or region your audience is in to help build up tourism, or to sell homes\u2014or take advantage of the location\/coattail post I talked about earlier.<\/p>\n

\"example<\/p>\n

You can also use these posts to position products to consumers for future organic posts ex: what flavor of fruit are you\u2026 you now have valuable information about your audience and you can follow up with them featuring merch about fruit (scratch-n-sniff notepads??) or cookbooks filled with fruit!<\/p>\n

\"another<\/p>\n

7) Watch Parties<\/h2>\n

If you have a Facebook group, this type of post is a great way to get quick engagements, and have an ongoing dialogue with your audience, without creating new content. You can post videos that other people make, and then discuss them together in your group, in real time.<\/p>\n

(RELATED:<\/strong>\u00a0How to Build and Manage a Private Facebook Group<\/a>)<\/p>\n

You can also use this method as a way to repost old content from your page back into your groups. As a bonus, everyone who is online and watching gets a notification to join your \u201cparty.\u201d Below is a screenshot grabbed from a watch party that helped Ryan Levesque close a $2.5 million launch.<\/p>\n

Conversations like the one in this watch party convert readers into fans\u2014and ultimately buyers.<\/p>\n

\"Organic<\/p>\n

8) Host a Real-Life Treasure Hunt<\/h2>\n

Facebook has said they are filling our feed with content they believe is proof of meaningful connections. Part of the feed ranking system for meaningful connection is based on mutual relationships, time relevance, and location. It is that third element that you can totally capitalize on using a real-life treasure hunt.<\/p>\n

\"Treasure<\/p>\n

Nate Lind worked to create an audience of people in his local area by hiding $500 around the town. Then he gave people clues to where it was located, and participants went on a treasure hunt. The pages associated with the treasure hunts grew at record speed, and with a highly relevant audience, Facebook saw the page as a source of \u201cmeaningful connections\u201d in their local communities! It is genius!<\/p>\n

\"Engagement<\/p>\n

9) Heartbeat Checks.<\/h2>\n

These posts are by far the easiest for anyone to use and grow engagement. They work for pages, groups, and even for people who want to grow the number of friends and the engagement of their personal profiles on Facebook (they also work in other social media platforms in addition to Facebook). We use them successfully on LinkedIn, Instagram, Twitter, and more.<\/p>\n

What is a heartbeat check? It is a simple question that takes no real effort for your readers to answer, and it helps your reader connect quickly to you\u2014in conversation. Questions like, \u201cWho else is a ___?\u201d or \u201cWhen was the last time you _____?\u201d are just a start. We have a list of heartbeat checks that work with any niche and can be used to promote any product\u2014just click here<\/a> to download them.<\/p>\n

That wraps up 9 different types of posts you can create on your social media platforms<\/a> that will instantly increase engagement. These posts get your audience to do some of the heavy lifting of growing your page for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

You have probably heard that conversations drive engagement. That’s why Rachel Miller has collected 9 different organic posts you can use to increase the engagement on your social platforms by starting conversations with your audience.<\/p>\n","protected":false},"author":116,"featured_media":74410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,43],"tags":[],"class_list":["post-120604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-increase-engagement"],"acf":[],"yoast_head":"\n9 Easy Organic Posts to Increase Page Engagement | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"You have probably heard that conversations drive engagement. 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