{"id":120749,"date":"2019-10-15T19:37:09","date_gmt":"2019-10-16T00:37:09","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/when-to-start-paid-traffic-campaign\/"},"modified":"2022-06-02T15:56:25","modified_gmt":"2022-06-02T20:56:25","slug":"when-to-start-paid-traffic-campaign","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/when-to-start-paid-traffic-campaign\/","title":{"rendered":"When Should You Start Your Paid Traffic Campaign?"},"content":{"rendered":"\n
\"When<\/figure>\n\n\n\n

Doubting if your business needs<\/em> a paid traffic campaign is something most entrepreneurs, freelancers, employees, or marketers go through.<\/p>\n\n\n\n

We like to call this, a case of the \u201ccomfort\nzone.\u201d<\/p>\n\n\n\n

Not running paid traffic ads is the safe bet. It frees you from failing to get the conversions you wanted from your first campaign and from losing valuable money that could be allocated elsewhere.<\/p>\n\n\n\n

It\u2019s safe<\/em> to keep running the marketing strategies you know work. It\u2019s safe<\/em> to save your money. It\u2019s safe<\/em> to keep your profits or income predictable.<\/p>\n\n\n\n

But, you know as well as we do, there is no\ngrowth in your comfort zone.<\/p>\n\n\n\n

The time to start running your paid traffic campaign is NOW<\/strong>…<\/p><\/blockquote>\n\n\n\n

By not running a paid traffic campaign, you\u2019re missing out on a plethora of new customers that want your product\/service, <\/em>but don\u2019t know it exists.<\/p>\n\n\n\n

For example, Molly Pittman, host of DigitalMarketer\u2019s Perpetual Traffic Podcast<\/a>, talked about how she generated 50,000 leads in 12 days using Facebook advertising (listen to Episode 186 here<\/a>).<\/p>\n\n\n\n

Cory Philip, co-founder of Gulf Coast Aluminum also taps into the power of paid advertising. In 12 months, his advertisements brought him $1.9 million in new business<\/a>. Fused Hawaii, swimwear brand, generated nearly $2 million in sales<\/a> by advertising on Facebook.<\/p>\n\n\n\n

The time to start running your paid traffic campaign is NOW<\/strong>, as the advertising landscape continues to boom with opportunity. Right now, you can advertise using Google, Facebook, Instagram (posts AND stories), YouTube, Snapchat, and Twitter\u2014and reach millions of people. <\/p>\n\n\n\n

Think\nyour demographic isn\u2019t online?<\/em><\/p>\n\n\n\n

Ezra Firestone, marketing genius behind BOOM!,\na cosmetic brand for older women, has been using Facebook ads to drive massive\nsales for his client.<\/p>\n\n\n\n

Ryan\u2019s ToysReview, a YouTube channel dedicated to Ryan playing and reviewing new toys, reportedly brought in $22 million in 2018<\/a>. <\/p>\n\n\n\n

Your demographic is online and they\u2019re ready to be shown your product\/service. <\/em><\/p>\n\n\n\n

Where Do You Start with Paid Traffic?<\/strong><\/h2>\n\n\n\n

If you\u2019re feeling overwhelmed by paid traffic<\/a>, trust us when we say, you\u2019re not alone. There\u2019s a reason DigitalMarketer exists. Because marketing is confusing.<\/em> We talk to people every single day who don\u2019t know where to start when it comes to their digital marketing strategy<\/a>.<\/p>\n\n\n\n

In fact, we\u2019ve built our entire blog around\nanswering them.<\/p>\n\n\n\n

If we look at paid traffic, we can break it up into 2 pieces:<\/strong><\/h4>\n\n\n\n
  1. The ad<\/li>
  2. The marketing<\/li><\/ol>\n\n\n\n

    The ad itself requires knowledge like\ncopywriting and best practices (like having captions on videos). This is the\nfirst step in creating ads because no matter how well you position your ad to\nbe seen by the perfect audience, if it doesn\u2019t get their attention, it won\u2019t\nperform well.<\/p>\n\n\n\n

    Making a great ad requires knowing your\naudience, copywriting, the right ad formula, and understanding how to use the\naudience that you already have.<\/p>\n\n\n\n

    Here\nare a few articles to help you get familiar with creating ads:<\/strong><\/h3>\n\n\n\n