{"id":120820,"date":"2020-02-26T01:23:37","date_gmt":"2020-02-26T07:23:37","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/schema-markup\/"},"modified":"2022-04-01T09:57:07","modified_gmt":"2022-04-01T14:57:07","slug":"schema-markup","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/schema-markup\/","title":{"rendered":"How to Use Schema Markup to Improve SEO and Get More Organic Traffic"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

Looking for a way to give an instant boost to your SEO and organic rankings?<\/p>\n\n\n\n

Look no further than schema markup<\/strong>.<\/p>\n\n\n\n

I know it might sound like the kind of highly technical mumbo-jumbo that only developers can understand, but I\u2019ve got some good news:<\/p>\n\n\n\n

Schema markup really isn\u2019t that hard to understand.<\/strong> When you put it into layman\u2019s terms, it\u2019s actually a fairly simple concept.<\/p>\n\n\n\n

Schema markup is easy to implement<\/strong>. Using a free tool online, you can mark up your pages without learning any new code.<\/p>\n\n\n\n

Schema markup can give your organic traffic an immediate boost.<\/strong> And isn\u2019t that what you\u2019re REALLY interested in?<\/p>\n\n\n\n

If that sounds like something that\u2019s up your alley, then read on.<\/p>\n\n\n\n

What is Schema Markup?<\/h2>\n\n\n\n

In a nutshell, schema is a type of microdata that gives search engines a better idea of what your content is really about.<\/p>\n\n\n\n

Keep in mind, search engines like Google, Yahoo!, and Bing can\u2019t really understand your content. It recognizes words and phrases, but it doesn\u2019t actually know what those words MEAN.<\/p>\n\n\n\n

And that\u2019s what schema markup is for.<\/p>\n\n\n\n

For example, say a website contains the word \u201capple.\u201d Using schema markup, you can tell search engines whether that word is referring to the name of a technology company or to a fruit.<\/p>\n\n\n\n

And that has a big difference on which search results are shown.<\/p>\n\n\n\n

When you give search engines<\/a> more information about your page, it makes it easier for them to display content that\u2019s relevant to the user\u2019s search. It also enables you to display more information on the search engine results pages (SERPs)\u2014which can help you stand out from the crowd.<\/p>\n\n\n\n

To show you exactly what I mean, let\u2019s look at some screenshots.<\/p>\n\n\n\n

Schema Markup Examples<\/h2>\n\n\n\n

So what does schema markup actually DO? What does it look like in the SERPs?<\/p>\n\n\n\n

Here\u2019s an example of schema markup for a concert. Notice how, in addition to the normal title and description, this search engine result also includes a list of dates and locations for Willie Nelson concerts:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Here\u2019s another example, this one for taco recipes. Thanks to schema markup, The Cookie Rookie is able to include a picture of the dish, its user rating, and even details like preparation time. The other two search results haven’t taken advantage of schema markups and have less information for the user to make a decision:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Rotten Tomatoes is able to include details about a movie\u2019s rating, release date, box office revenue, and runtime:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Wikipedia adds book details, like the author, publication date, publisher, and page count. You can even scroll through details about the book such as philosophy and quotes:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Schema markup can even be used to add extra functionality in the SERPs, such as this search bar for eBay:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Or this navigation menu from Sprout Social:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Seems pretty cool, huh? Let\u2019s dive in and take a deeper look at how it works.<\/p>\n\n\n\n

How Schema Markup Works (The Easy Version)<\/h2>\n\n\n\n

As you just saw, schema markup lets you add some extra information and fancy new functionality to your organic results in search engines.<\/p>\n\n\n\n

You can use schema markup for hundreds of different items\u2014from \u201cMedical Evidence Level\u201d to \u201cFire Station\u201d to \u201cSpoken Word Album\u201d and everything in between.<\/p>\n\n\n\n

Here are some of the most common:<\/p>\n\n\n\n