In the marketing community, Twitter is often undervalued.<\/p>\n\n\n\n
Twitter\u2019s platform doesn\u2019t necessarily fit with conventional marketing. As robust of an ad platform as other social media sites like Facebook, YouTube, and Instagram are, Twitter is built entirely different. The lesser emphasis on paid media, the character limit for tweets, and the short content lifespan makes even your best tweets come and go in only a few hours. On the surface, it\u2019s understandable why some marketers look at Twitter and say, \u201cthis isn\u2019t worth my time.\u201d<\/p>\n\n\n\n
But the truth of the matter is that they are probably using Twitter wrong<\/em>.<\/p>\n\n\n\n Just because Twitter isn\u2019t as straightforward as Facebook, Instagram, and other social media platforms doesn\u2019t mean it\u2019s not worth your time. On the contrary, there\u2019s a lot of specialized marketing that you can do on Twitter that can\u2019t be replicated anywhere else.<\/p>\n\n\n\n While other social media platforms flaunt their built-in paid advertising platforms, Twitter recognizes it\u2019s not necessarily built for that. Although you can do paid advertising on Twitter, it\u2019s a space much better suited for organic advertising through brand awareness<\/strong> and outreach<\/strong>.<\/p>\n\n\n\n Unlike other platforms, Twitter is the best platform to turn your followers into raving fans. You\u2019re not focusing on selling with paid media, you\u2019re focusing on making people fall in love with your brand. And when you approach Twitter with that mindset, you can start to understand how effective it can be.<\/p>\n\n\n\n It can be a fine line to walk, but we\u2019re here to help you turn your Twitter into one of the best tools at your disposal. There are some things that anyone can do to make sure they\u2019re using Twitter effectively for their business.<\/p>\n\n\n\n Use these 4 rules to create the perfect Twitter marketing strategy that will produce results.<\/strong><\/p>\n\n\n\n On Twitter, more than any other social media platform, developing a strong, distinct brand voice is a necessity. Because all of your posts are confined to 240 characters (and potentially an image or video), having a recognizable brand voice<\/a> is the thing that will make people remember your business. In the Twitter world, there\u2019s no better example of this than Wendy\u2019s.<\/p>\n\n\n\n1. Developing a Brand Voice is Extremely Important<\/strong><\/h2>\n\n\n\n