{"id":120983,"date":"2021-12-31T14:16:00","date_gmt":"2021-12-31T20:16:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/google-ads-for-ecommerce-prerequisites\/"},"modified":"2022-05-13T15:54:33","modified_gmt":"2022-05-13T20:54:33","slug":"google-ads-for-ecommerce-prerequisites","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/google-ads-for-ecommerce-prerequisites\/","title":{"rendered":"Google Ads for Ecommerce: Prerequisites"},"content":{"rendered":"\n
\"Intensive<\/figure><\/div>\n\n\n\n

In my last article, we talked about whether or not Google Ads was the right move for your ecommerce business. <\/p>\n\n\n\n

Now, if Google Ads is indeed in the cards for your store (or you have successfully run Google Ads already), this article is going to walk you through the prerequisites you need before you can hit the ground running.<\/p>\n\n\n\n

Ecommerce Business Planning: <\/strong><\/h2>\n\n\n\n

Must-Haves Before Building a Google Ads Campaign<\/strong><\/h3>\n\n\n\n

You are hereby (lovingly) forbidden from building a Google Ads campaign until you have the following six items:<\/p>\n\n\n\n

  1. Reasonable Monthly Spend<\/strong><\/li>
  2. 90 Days to Prove Concept<\/strong><\/li>
  3. An Ecommerce Enabled Website With a Product Feed<\/strong><\/li>
  4. Enough Margins to Support a Traffic Campaign<\/strong><\/li>
  5. Unique Selling Proposition<\/strong><\/li>
  6. No One-Off Products<\/strong><\/li><\/ol>\n\n\n\n

    Let\u2019s explain:<\/p>\n\n\n\n

    1. Reasonable Monthly Spend
      <\/strong><\/li><\/ol>\n\n\n\n

      Think of your monthly budget early on as an investment. <\/p>\n\n\n\n

      You are buying data you need to understand what works in your campaign, what doesn\u2019t, and where to make changes\u2014in a reasonable amount of time. <\/p>\n\n\n\n

      With that investment, Google will start to build an audience specifically for you that you will capitalize on later. And it will be worth it! You *must* have enough monthly ad spend to accumulate enough accurate data for testing and optimizing down the road.<\/p>\n\n\n\n

      For context, at Solutions 8<\/a>, we won\u2019t take a client whose budget is under $2000\/month. <\/p>\n\n\n\n

      Budget under $2000 per month? Maybe you want to hold off until it\u2019s more feasible. <\/p>\n\n\n\n

      Google is a learning algorithm. The first three months are going to be the most \u201cpainful\u201d part of your campaigns. Which brings us to our next requirement:<\/p>\n\n\n\n

      1. 90 Days to Prove Concept<\/strong><\/li><\/ol>\n\n\n\n

        It bears repeating that Google is a learning machine. And learning takes time.<\/p>\n\n\n\n

        In fact, we\u2019re asking Google to do some pretty spectacular behavioral analysis.<\/p>\n\n\n\n

        After you set up your Smart Shopping campaign, Google learns: <\/p>\n\n\n\n