{"id":121036,"date":"2021-12-30T16:59:36","date_gmt":"2021-12-30T22:59:36","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/start-influencer-marketing-guide\/"},"modified":"2022-02-22T10:23:20","modified_gmt":"2022-02-22T16:23:20","slug":"start-influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/start-influencer-marketing-guide\/","title":{"rendered":"The Quick Guide to Influencer Marketing"},"content":{"rendered":"\n
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The allure of influencer marketing is STRONG for brands.<\/p>\n\n\n\n

When you take inventory of an influencer’s channels, Facebook, Instagram, YouTube, Twitch, TikTok, LinkedIn, Clubhouse, Pinterest, you realize somebody else has spent hours cultivating a relationship with your customer avatar. They put in years of algorithms, photoshoots, and videos. And they’re happy to share their connection with this niche of people with your brand. <\/p>\n\n\n\n

This always leads to brands dreaming up the *perfect* scenario. <\/p>\n\n\n\n

“If this campaign converts at 2% for their 3 million person following with a $20 product\u2014I’ll be a millionaire!”. <\/p>\n\n\n\n

That’s the allure of influencer marketing. And that’s why you see so many huge brands, like Dunkin, leaning right into this strategy. Dunkin works closely with Charli D’Amelio<\/a>, one of the biggest influencers in the world (she has 130+ million followers on TikTok). <\/p>\n\n\n\n

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https:\/\/news.dunkindonuts.com\/news\/the-charli-dances-onto-the-dunkin-menu<\/figcaption><\/figure><\/div>\n\n\n\n

They’re sharing their hospitality brand with her massive<\/em> Gen Z audience. I’d venture to guess the partnership cost them a pretty penny…and it was worth it.<\/strong> Dunkin and Charli have been working together since 2020<\/a>, and we continue to see their relationship grow as they add a Charli-inspired drink to the menu and feature her image in their stores.<\/p>\n\n\n\n

For Dunkin, a partnership with Charli was clear (because as a New Englander, she was a huge fan of their brand). But, that doesn’t mean Dunkin could hop right into a partnership with Charli.<\/p>\n\n\n\n

First, they had to go through 5 prerequisites to make sure they understood what they were looking for from their campaign, they had to know how to approach Charli’s team with the idea, and they had to confidently go into a contract with the influencer superstar.<\/p>\n\n\n\n

Here’s a behind-the-scenes look at what goes into influencer marketing so you can get started with your first campaign.<\/strong><\/p>\n\n\n\n

Step #1: The 5 Prerequisites for Influencer Marketing<\/h3>\n\n\n\n

Before you reach out to any Influencer there are 5 questions you need to answer: <\/p>\n\n\n\n

  1. What is your current Customer Acquisition Cost?   <\/li>
  2. What is your budget for the promotion?<\/li>
  3. What\u2019s the offer\/ask?<\/li>
  4. Are KPI\u2019s (Key Performance Indicators) in place for that product or service?<\/li>
  5. What is your overall goal in teaming up with an Influencer? <\/li><\/ol>\n\n\n\n

    The more you know your numbers the more you can make data-driven decisions for your business when teaming up with influencers. If you’re new to data and analytics<\/strong>, check out the DigitalMarketer Data & Analytics Certification<\/a> to get a step-by-step plan for building a powerful analytics dashboard. <\/p>\n\n\n\n

    These five answers will set you apart from all the companies reaching out to these influencers. Unlike the companies who are reaching out asking for a partnership, but not having worked through the details, you’ll be the one who knows what they’re looking for.<\/p>\n\n\n\n