{"id":160765,"date":"2022-08-05T15:17:46","date_gmt":"2022-08-05T20:17:46","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=160765"},"modified":"2022-08-05T15:18:12","modified_gmt":"2022-08-05T20:18:12","slug":"6-ways-to-dominate-your-market-by-merging-sms-and-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/6-ways-to-dominate-your-market-by-merging-sms-and-email-marketing\/","title":{"rendered":"6 Ways to Dominate Your Market by Merging SMS and Email Marketing"},"content":{"rendered":"\n
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SMS isn\u2019t the first channel that springs to mind when marketing. But it\u2019s actually an incredibly effective channel to use.<\/p>\n\n\n\n

SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it\u2019s limited in terms of the more creative aspects of marketing (design, for example, or video<\/a>)<\/p>\n\n\n\n

When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion.<\/p>\n\n\n\n

Here, we\u2019ll run through the reasons you should incorporate SMS into your email strategy. Then we\u2019ll tell you our six top tips for merging SMS and email to dominate your market.<\/p>\n\n\n\n

Advantages of SMS marketing<\/h2>\n\n\n\n

SMS marketing has a lot of very important advantages. By combining SMS with your email marketing, you can make the most of the following benefits:<\/p>\n\n\n\n

Incredible open rates<\/h3>\n\n\n\n
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There\u2019s an immediacy to SMS that can\u2019t be ignored. We\u2019re far more likely to drop everything and check a text message than we are to dive into our email inbox. Only a third of email marketing messages get opened, while nearly all texts are opened. <\/p>\n\n\n\n

The response rate for SMS is also fantastic. 45% of SMS marketing messages get a reply – and that figure rises when the recipient knows and trusts the sender.<\/p>\n\n\n\n

Mobile-friendly<\/h3>\n\n\n\n

This may sound obvious – but SMS is very mobile-friendly! <\/p>\n\n\n\n

In this day and age, it\u2019s vital for marketing to be mobile-friendly. People use their phones for everything, from taking notes to listening to audiobooks and even for creating royalty free podcast music<\/a>.<\/p>\n\n\n\n

However, types of mobile devices differ a lot. It\u2019s almost impossible to optimize most types of content for every single sort of phone. <\/p>\n\n\n\n

For SMS, it\u2019s different. Every phone – from the latest smartphone model to the most basic brick – can receive SMS. This makes SMS very accessible.<\/p>\n\n\n\n

It also enables you to reach new audiences. It\u2019s estimated that 3.5 billion people worldwide have internet access. That\u2019s an impressive figure – but it does still leave some people out. However, 6.6 billion people worldwide have a mobile phone and can receive text messages. <\/p>\n\n\n\n

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Image source<\/a><\/p>\n\n\n\n

So, by incorporating SMS into your marketing mix, you can open your messaging up to a far wider audience. <\/p>\n\n\n\n

Fast delivery<\/h3>\n\n\n\n

SMS is at its best when you need to get in touch with the customer quickly and reliably. SMS messages reach customers almost immediately. What\u2019s more, with their excellent open rates, you can be sure that the customer will not just get your message quickly – they\u2019ll also read it quickly.<\/p>\n\n\n\n

This makes SMS great for sending important information, like delivery notices, news of service disruptions, and so on. <\/p>\n\n\n\n

Sometimes, getting in touch with the customer quickly is vital for a good customer experience<\/a>. SMS is the way to do this.<\/p>\n\n\n\n

Works brilliantly with other types of marketing<\/h3>\n\n\n\n

SMS is very versatile. You can use it to reinforce, extend, and enhance any other marketing channel.<\/p>\n\n\n\n

Here, we\u2019re going to be talking about how you can merge SMS with your email marketing, and we\u2019ll be looking into things like the right tech you should use, including types of sales enablement tools<\/a>. A lot of our tips can be adapted for other channels. So, keep an open mind!<\/p>\n\n\n\n

6 ways to blend SMS with your email marketing<\/h2>\n\n\n\n

Hopefully, we\u2019ve convinced you that merging SMS with your email marketing is a good idea! Now, let\u2019s get into how you can merge the two channels to best effect.<\/p>\n\n\n\n

  1. Play to the strengths of SMS<\/li><\/ol>\n\n\n\n

    The great thing about merging email and SMS is that each channel can do things that the other can\u2019t. When used together, they make a perfect campaign. <\/p>\n\n\n\n

    The major strengths of SMS are its delivery speed and its exceptional open rates. As a fast and reliable channel, SMS is great for things like:<\/p>\n\n\n\n