{"id":161221,"date":"2022-07-17T09:06:00","date_gmt":"2022-07-17T14:06:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=161221"},"modified":"2022-07-13T13:09:24","modified_gmt":"2022-07-13T18:09:24","slug":"expensive-web-design-simon-trafford","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/","title":{"rendered":"Making Your Website Look Expensive with Simon Trafford [VIDEO]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making Your Website Look Expensive with Simon Trafford\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/scI4XHtrRGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Our brand new eCommerce Mastery Certification is available now: <a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbmUtNWRzQW5OV29tYThNXzBSWjN5SHppTzNuQXxBQ3Jtc0tsYWM0TmE2YU55eWhZZHFhMi1PS1BBQzVtWWNzcGJXOVNWbEF6VHl3NmZEVFFkeXp6QnVpVnp5Z2lCNFNKVmF1U3RmeFlpYWdrSV82N0FsWG1PUDNDSDZkMHdUVFFNcWsyTjRZdXRBMWlLc0pqM2JWOA&amp;q=https%3A%2F%2Fwww.digitalmarketer.com%2Fcertifications%2Fecommerce-marketing-mastery%2F&amp;v=NXPPFCXmFLI\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.digitalmarketer.com\/certifications\/ecommerce-marketing-mastery\/<\/a><\/p>\n\n\n\n<p>You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust! Here are 5 things that can make your website look expensive, from Simon Trafford! <\/p>\n\n\n\n<p>Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer\u2019s\u2014NEW for 2022\u2014Ecommerce Marketing Mastery certification course.<\/p>\n\n\n\n<p>He\u2019s taught thousands of ecommerce brands how to grow from a tiny mom n\u2019 pop shops to massive global brands through effective marketing. You\u2019ll definitely want to watch as he talks about the 3 email automations you NEED to have so you\u2019re not leaving money on the table.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EXTRA ECOMMERCE RESOURCES:<\/h2>\n\n\n\n<p>The Future of Ecommerce is THIS with Ryan Diess (VIDEO) &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/future-of-ecommerce-marketing\/\">https:\/\/www.digitalmarketer.com\/blog\/future-of-ecommerce-marketing\/<\/a><br>Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/mobile-ecommerce-optimization\/\">https:\/\/www.digitalmarketer.com\/blog\/mobile-ecommerce-optimization\/<\/a><br>The Best Way to Connect With Your Ecommerce Customers with Scott Cunningham (VIDEO) &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/ecommerce-customers-scott-cunningham\/\">https:\/\/www.digitalmarketer.com\/blog\/ecommerce-customers-scott-cunningham\/<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!<\/p>\n","protected":false},"author":6656,"featured_media":161222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,193,63],"tags":[84,159,741,745,753,87,750,69,749,748,746,752,729,751,747],"class_list":["post-161221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-marketing","category-videos","tag-advertising","tag-ecommerce","tag-ecommerce-marketing","tag-ecommerce-sales","tag-ecommerce-sellers","tag-facebook-ads","tag-facebook-for-ecommerce","tag-marketing","tag-marketing-your-ecommerce-product","tag-merchant-mastery","tag-online-marketing","tag-online-seller","tag-product-market-fit","tag-product-marketing","tag-shopify-store"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SocialLite.ca\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-17T14:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T18:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Trafford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SocialLiteComm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Trafford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\"},\"author\":{\"name\":\"Simon Trafford\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/75d7e6594d5898e7b216b79a8e7a264b\"},\"headline\":\"Making Your Website Look Expensive with Simon Trafford [VIDEO]\",\"datePublished\":\"2022-07-17T14:06:00+00:00\",\"dateModified\":\"2022-07-13T18:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg\",\"keywords\":[\"advertising\",\"ecommerce\",\"Ecommerce Marketing\",\"ecommerce sales\",\"ecommerce sellers\",\"facebook ads\",\"facebook for ecommerce\",\"Marketing\",\"marketing your ecommerce product\",\"merchant mastery\",\"online marketing\",\"online seller\",\"product market fit\",\"product marketing\",\"shopify store\"],\"articleSection\":[\"Blog\",\"Ecommerce Marketing\",\"Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\",\"name\":\"Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg\",\"datePublished\":\"2022-07-17T14:06:00+00:00\",\"dateModified\":\"2022-07-13T18:09:24+00:00\",\"description\":\"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"website simon trafford\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Your Website Look Expensive with Simon Trafford [VIDEO]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/75d7e6594d5898e7b216b79a8e7a264b\",\"name\":\"Simon Trafford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/Simon-Trafford-Image-2-150x150.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/Simon-Trafford-Image-2-150x150.jpg\",\"caption\":\"Simon Trafford\"},\"description\":\"Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.\",\"sameAs\":[\"https:\/\/www.sociallite.ca\/\",\"https:\/\/www.facebook.com\/SocialLite.ca\/\",\"https:\/\/www.instagram.com\/sociallite.ca\/\",\"https:\/\/www.linkedin.com\/in\/simon-trafford-social-lite\/\",\"https:\/\/x.com\/SocialLiteComm\"],\"url\":\"https:\/\/www.digitalmarketer.com\/author\/simon-trafford\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer","description":"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/","og_locale":"en_US","og_type":"article","og_title":"Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer","og_description":"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!","og_url":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/","og_site_name":"DigitalMarketer","article_author":"https:\/\/www.facebook.com\/SocialLite.ca\/","article_published_time":"2022-07-17T14:06:00+00:00","article_modified_time":"2022-07-13T18:09:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg","type":"image\/jpeg"}],"author":"Simon Trafford","twitter_card":"summary_large_image","twitter_creator":"@SocialLiteComm","twitter_misc":{"Written by":"Simon Trafford","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/"},"author":{"name":"Simon Trafford","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/75d7e6594d5898e7b216b79a8e7a264b"},"headline":"Making Your Website Look Expensive with Simon Trafford [VIDEO]","datePublished":"2022-07-17T14:06:00+00:00","dateModified":"2022-07-13T18:09:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/"},"wordCount":212,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg","keywords":["advertising","ecommerce","Ecommerce Marketing","ecommerce sales","ecommerce sellers","facebook ads","facebook for ecommerce","Marketing","marketing your ecommerce product","merchant mastery","online marketing","online seller","product market fit","product marketing","shopify store"],"articleSection":["Blog","Ecommerce Marketing","Videos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/","url":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/","name":"Making Your Website Look Expensive with Simon Trafford [VIDEO] - DigitalMarketer","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg","datePublished":"2022-07-17T14:06:00+00:00","dateModified":"2022-07-13T18:09:24+00:00","description":"You can do a lot of things right, but as soon as ONE thing is off all you can see is exponential negativity! You want people to land on your site and have immediate trust!","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/07\/WEBSITE_EXPENSIVE_THUMBNAIL_SIMON.jpg","width":1920,"height":1080,"caption":"website simon trafford"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/expensive-web-design-simon-trafford\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"Making Your Website Look Expensive with Simon Trafford [VIDEO]"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/75d7e6594d5898e7b216b79a8e7a264b","name":"Simon Trafford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/Simon-Trafford-Image-2-150x150.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/Simon-Trafford-Image-2-150x150.jpg","caption":"Simon Trafford"},"description":"Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.","sameAs":["https:\/\/www.sociallite.ca\/","https:\/\/www.facebook.com\/SocialLite.ca\/","https:\/\/www.instagram.com\/sociallite.ca\/","https:\/\/www.linkedin.com\/in\/simon-trafford-social-lite\/","https:\/\/x.com\/SocialLiteComm"],"url":"https:\/\/www.digitalmarketer.com\/author\/simon-trafford\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/161221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/6656"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=161221"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/161221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/161222"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=161221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=161221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=161221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}