{"id":161918,"date":"2022-09-05T11:40:46","date_gmt":"2022-09-05T16:40:46","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=161918"},"modified":"2023-07-17T11:31:52","modified_gmt":"2023-07-17T16:31:52","slug":"how-to-grow-your-small-business-on-tiktok-matt-buchanan","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/how-to-grow-your-small-business-on-tiktok-matt-buchanan\/","title":{"rendered":"How to Grow Your Small Business On TikTok"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

As a small business owner, you are probably always looking for new ways to reach potential customers and grow your business. Chances are you\u2019re utilizing one or more of the usual channels to try and attract new customers, but there\u2019s probably 1 channel you\u2019ve overlooked: TikTok. With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers. In this article, we\u2019re going to explain more about how your small business can turn TikTok into a revenue-generating machine! <\/p>\n\n\n\n

What is TikTok?<\/h2>\n\n\n\n

TikTok is a short-form video app where users can share creative and entertaining videos. Most small business owners think that the only people making money on TikTok are influencers<\/a> hawking the latest fad products. The reality is that no matter what product or service you offer, there\u2019s real revenue to be generated on TikTok for your small business. <\/p>\n\n\n\n

What makes TikTok unique is its algorithm, which tailors content to each individual user based on their interests. There are numerous virality features that give you the chance to get in front of new audiences at cost-effective rates in comparison to other digital marketing channels such as Google, Facebook, Instagram and LinkedIn. In fact, TikTok ads can be a fraction of the cost<\/a> of Facebook ads despite being as effective or even more effective. <\/p>\n\n\n

\n
\"\"\/<\/figure><\/div>\n\n\n

Source<\/a><\/p>\n\n\n\n

We recently surveyed consumers about their habits when patronizing a small business and found 33% of 18-29-year-olds<\/a> reported to have supported a small business due to a TikTok ad they saw. <\/p>\n\n\n\n

We also surveyed small business owners<\/a> to get a better sense for where they distributed content and found that 93% of them posted content to Facebook while only 60% posted to TikTok.<\/p>\n\n\n\n

Given this discrepancy it\u2019s clear there is a massive opportunity for small businesses to connect with a new generation of consumers and build a lasting brand as younger demographics enter the workforce and increase their purchasing power by interacting with them on TikTok.<\/p>\n\n\n\n

How to Use TikTok<\/h2>\n\n\n\n

Like virtually every other social network, TikTok gives you an opportunity to engage other users organically and through paid ads. Whether you are selling products<\/a> or delivering a service, properly utilizing TikTok can be an incredibly powerful channel<\/a> for your small business.<\/p>\n\n\n\n

\"Tiktok<\/figure>
\n
\n

DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Organic Posts<\/h2>\n\n\n\n

Organic posts are videos you create and post on TikTok without using any paid promotion. These posts can be on any topic within your business’ niche and it’s the best way to get started with using TikTok. You can have a content writer or copywriter script your organic posts or you can choose to do them unscripted if you have a personal brand. With organic posts, you can educate and entertain your audience in the hopes of making them aware your company exists\u2026.think of it as a wonderful introduction, where users can get a peek at your personality and interests.<\/p>\n\n\n\n

@thefarmersdog<\/a>

Even Regina George would have to admit that this is SO. FETCH.\ud83c\udfbe<\/p> \u266c original sound – The Farmer\u2019s Dog<\/a> <\/section> <\/blockquote>