{"id":162212,"date":"2022-08-29T16:31:59","date_gmt":"2022-08-29T21:31:59","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=162212"},"modified":"2022-08-29T16:32:01","modified_gmt":"2022-08-29T21:32:01","slug":"machine-learning-took-over-paid-advertising","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/","title":{"rendered":"Why &#038; How Machine Learning Took Over Paid Advertising"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"It&#039;s Over... Machine Learning Won.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gsgcg_xZnEU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em><strong>This is a direct excerpt from the <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/paid-traffic-mastery\/\">Paid Traffic Mastery Certification<\/a> course by Kasim Aslam.<\/strong><\/em><\/p>\n\n\n\n<p>It\u2019s over \u2026 machine learning won. Marketers used to win by beating the machines, beating google, beating Facebook. As time wore on, they got too smart.<\/p>\n\n\n\n<p>If you do not comply with machine learning, you will lose. It\u2019s added in an entire layer of decision making that we don\u2019t even see.<\/p>\n\n\n\n<p>Patience is key when it comes to machine learning. <\/p>\n\n\n\n<p>For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn\u2019t know existed.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a\n","protected":false},"excerpt":{"rendered":"<p>If you do not comply with machine learning, you will lose. It\u2019s added in an entire layer of decision making that we don\u2019t even see.<\/p>\n","protected":false},"author":151,"featured_media":162213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,53,63],"tags":[69,433,746],"class_list":["post-162212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-paid-media","category-videos","tag-marketing","tag-networking","tag-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why &amp; How Machine Learning Took Over Paid Advertising - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"If you do not comply with machine learning, you will lose. It\u2019s added in an entire layer of decision making that we don\u2019t even see.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why &amp; How Machine Learning Took Over Paid Advertising - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"If you do not comply with machine learning, you will lose. It\u2019s added in an entire layer of decision making that we don\u2019t even see.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T21:31:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-29T21:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/08\/DM_MachineLearningWins.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kasim Aslam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kasimaslam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kasim Aslam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\"},\"author\":{\"name\":\"Kasim Aslam\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/bba22bb3e2489c004b35d4ed130c92e1\"},\"headline\":\"Why &#038; How Machine Learning Took Over Paid Advertising\",\"datePublished\":\"2022-08-29T21:31:59+00:00\",\"dateModified\":\"2022-08-29T21:32:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\"},\"wordCount\":130,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/08\/DM_MachineLearningWins.jpg\",\"keywords\":[\"Marketing\",\"networking\",\"online marketing\"],\"articleSection\":[\"Blog\",\"Paid Media\",\"Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/\",\"name\":\"Why & How Machine Learning Took Over Paid Advertising - DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/machine-learning-took-over-paid-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/08\/DM_MachineLearningWins.jpg\",\"datePublished\":\"2022-08-29T21:31:59+00:00\",\"dateModified\":\"2022-08-29T21:32:01+00:00\",\"description\":\"If you do not comply with machine learning, you will lose. 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Recipient of the Arizona Interactive Marketing Association\u2019s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was hand-selected as the Traffic Coach for DigitalMarketer.com\u2019s ELITE coaching program by their executive team. He is also the co-host of the long-running podcast, Perpetual Traffic. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. 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