{"id":162800,"date":"2022-10-07T16:38:00","date_gmt":"2022-10-07T21:38:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=162800"},"modified":"2023-07-24T10:38:18","modified_gmt":"2023-07-24T15:38:18","slug":"how-to-write-a-sales-page-alex-cattoni","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/how-to-write-a-sales-page-alex-cattoni\/","title":{"rendered":"The 10 Must-Have Elements for a High-Converting Sales Page"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2-1024x576.jpg\" alt=\"\" class=\"wp-image-162801\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_How_To_Create_Sales_Page_HORZ-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website?<\/p>\n\n\n\n<p>If so, I\u2019m going to teach you the<strong> 10 things your sales page<\/strong> <strong>MUST<\/strong><strong> include<\/strong> if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy.<\/p>\n\n\n\n<p>Hey Posse! What\u2019s up? It\u2019s Alex.&nbsp;<\/p>\n\n\n\n<p>Coming to you this week with a super quick sneak peek into <strong>the full sales page training <\/strong>that I teach my students inside my flagship program \u2013 <a href=\"http:\/\/go.copyposse.com\/cplf-b\" target=\"_blank\" rel=\"noreferrer noopener\">the Copy Posse Launch Files<\/a>. And inside my 5-day <a href=\"http:\/\/go.copyposse.com\/5dc-b\" target=\"_blank\" rel=\"noreferrer noopener\">Write &amp; Ignite Challenge<\/a>.<\/p>\n\n\n\n<p>In this video, I\u2019m sharing 10 conversion triggers that I <em>always<\/em> look for when writing \u2013 or reviewing \u2013 a sales page.&nbsp;<\/p>\n\n\n\n<p><strong>But first, if you\u2019re new to the crew \u2013 welcome!<\/strong><\/p>\n\n\n\n<p>Here on my blog, you\u2019ll find tons of tutorials on copywriting, digital marketing, and freelancing \u2013 to help you out on your entrepreneurial journey.&nbsp; Be sure to subscribe to my newsletter, so you\u2019ll get my next tutorial right to your inbox.&nbsp;<\/p>\n\n\n\n<p>Now \u2013 today I\u2019m going to teach you <em>exactly<\/em> how to optimize your sales page \u2013<strong> from the bottom to the very top.&nbsp;<\/strong><\/p>\n\n\n\n<p>This tutorial is perfect for any coach or entrepreneur with a <strong>service-based<\/strong> or <strong>education<\/strong> business. Think of things like 1:1 coaching or consulting, in-depth online programs, or other services.&nbsp;<\/p>\n\n\n\n<p><strong>Now \u2013 ya ready to dive right in?<\/strong><\/p>\n\n\n\n<p>All great Sales Pages need to start with\u2026&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1. Headline\u00a0<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.alexcattoni.com\/clickbait-or-catchy-hook-how-to-write-headlines-that-dont-suck\/\" target=\"_blank\" rel=\"noreferrer noopener\">headline<\/a> may be the shortest section of a sales page, but it definitely <strong>takes the longest to write<\/strong>. In fact, I usually write my headlines LAST.<\/p>\n\n\n\n<p>But, because it\u2019s the first thing a prospect sees on the page, it\u2019s the first conversion trigger we\u2019ll talk about here.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You want to be sure that your headline is <strong>strategically written<\/strong> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hook your prospects\u2019 <strong>attention<\/strong><\/li>\n\n\n\n<li>Introduce a core <strong>pain point<\/strong>, <strong>benefit<\/strong>, or <strong>USP<\/strong> of the offer&nbsp;<\/li>\n\n\n\n<li><strong>Open a loop<\/strong> that entices the reader to keep scrolling below the fold<\/li>\n<\/ul>\n\n\n\n<p>YEP. That\u2019s a big job for such a small section of text.&nbsp;<\/p>\n\n\n\n<p>Another thing you need to consider when writing your headline is\u2026<\/p>\n\n\n\n<p><strong>Speaking directly to your target audience<\/strong> \u2013 and more importantly \u2013 to their specific <a href=\"https:\/\/www.alexcattoni.com\/how-to-write-headlines-5-levels-of-customer-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">level of customer awareness<\/a>.<\/p>\n\n\n\n<p>Now if you have <em>no freakin\u2019 clue<\/em> what I mean when I say \u201cCustomer Awareness\u201d, here is <a href=\"https:\/\/www.youtube.com\/watch?v=jA4QSBT2lhQ\" target=\"_blank\" rel=\"noreferrer noopener\">another tutorial<\/a> that explains all of that for you.&nbsp;<\/p>\n\n\n\n<p>Moving on to the next conversion trigger you must include\u2026&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#2. Indoctrination<\/h2>\n\n\n\n<p>Essentially this is what comes <strong>immediately after the headline.<\/strong> It\u2019s the lead-in portion of your sales page \u2013 the build-up <em>before<\/em> you actually start selling anything.<\/p>\n\n\n\n<p>This copy is insanely important because this is when your reader self-selects and decides whether or not you\u2019re actually talking to THEM! And yes, like the headline, it can be <strong>very difficult and take the longest to write\u2026<\/strong><\/p>\n\n\n\n<p>But it\u2019s worth taking the time to do it right because when done well it can make a MASSIVE impact on your conversion rate.<\/p>\n\n\n\n<p>Your indoctrination needs to \u201cindoctrinate\u201d your readers on who you are, why they should listen to you and <strong>why they should care at all<\/strong>. This is where you <strong>empathize<\/strong>, <strong>educate<\/strong>, and <strong>validate<\/strong> your reader \u2013 you can do this through storytelling, sharing stats and facts or painting a picture of what\u2019s to come\u2026<\/p>\n\n\n\n<p>And of course, the most important thing is that you speak to your prospects\u2019 immediate <strong>needs<\/strong> and <strong>fears<\/strong>, which takes us to the next conversion trigger\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3. Problem &amp; Solution<\/h2>\n\n\n\n<p>Of course, the whole point of your sales page is to sell something that solves a problem for your audience. So you need to get really clear on what that is.<\/p>\n\n\n\n<p>As human beings, we\u2019re (unfortunately) wired to <strong>avoid pain above gaining pleasure<\/strong>. This means that in our most natural state, we respond to problems more urgently than we do solutions.&nbsp;<\/p>\n\n\n\n<p>Because of this, the sales page needs to address your <strong>prospect\u2019s problem<\/strong> \u2013 what I like to call the aggravating status quo \u2013 early on\u2026<\/p>\n\n\n\n<p>Your copy should evoke an <strong>emotional<\/strong> <strong>response \u2013 <\/strong>but be careful not to put salt in the wound.<\/p>\n\n\n\n<p>You don\u2019t want them to feel a<strong>lienated, misunderstood or attacked<\/strong> you want your copy to make them feel <strong>safe, understood and heard<\/strong>.<\/p>\n\n\n\n<p>That\u2019s why you should effectively <em>and<\/em> accurately communicate ONE core problem in your copy before introducing your promising solution, or the \u201cbig promise\u201d your reader is looking for.&nbsp;<\/p>\n\n\n\n<p>In this case, <strong>specificity<\/strong> goes a long, long way. No one is going to believe you have a solution that does EVERYTHING under the sun. Think of how your solution is the BIG easy button for what your client is looking for.<\/p>\n\n\n\n<p>Now, a very important distinction to make is that the <strong>solution<\/strong> is <em>not<\/em> the <strong>product\u2026<\/strong> at least not yet.<\/p>\n\n\n\n<p>Rather, at this point in your sales page, the solution should just be the specialized method, approach, discovery or tool that can solve your prospects\u2019 problem.<\/p>\n\n\n\n<p>Remember \u2013 they FIRST have to believe in the solution, before they buy your product \u2013 whether it be coaching, mentorship, guidance, expert services\u2026<\/p>\n\n\n\n<p>Now, once a believable solution is presented, you want to pivot into\u2026<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/EmailMarketing-150x150.png\" alt=\"\" class=\"wp-image-155564 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/email-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#4. The Offer<\/h2>\n\n\n\n<p>This is where you introduce your specific version of that solution \u2013 aka product \u2013 as the <strong>easiest<\/strong>, <strong>simplest<\/strong>, <strong>fastest<\/strong>, or <strong>best way<\/strong> to attain the big promise that you just talked about. Here is where you want to have a clear and concise USP \u2013 or<a href=\"https:\/\/www.alexcattoni.com\/8-marketing-acronyms-de-coded\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Unique Selling Proposition<\/a>.&nbsp;<\/p>\n\n\n\n<p>This is also where you want to include the <strong>value breakdown<\/strong> and all those left-brain details that make up your product:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What it is<\/li>\n\n\n\n<li>How it works<\/li>\n\n\n\n<li>Where to get it<\/li>\n\n\n\n<li>When to expect it<\/li>\n\n\n\n<li>How much it costs&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The most important thing to remember in this section is that the value of your offer should <em>always<\/em> be greater than the price.&nbsp;<\/p>\n\n\n\n<p>The greater the gap between value and price\u2014<strong>the more irresistible your offer becomes.<\/strong><\/p>\n\n\n\n<p>This is why you often see campaigns that use bonuses, price juxtaposition, or discounts to increase the offer appeal and, therefore, conversion rate.&nbsp;<\/p>\n\n\n\n<p>Alright. Now you have all the left brain stuff out of the way. It\u2019s time to address\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#5. Juicy Benefits<\/h2>\n\n\n\n<p>Or bennies, as I like to call them. This is where you stop talking about the <em>what<\/em> of your offer and start talking about the <em>why. <\/em>Or in other words\u2026 WHY your prospect would want to buy your product.<strong> I mean, what\u2019s in for them \u2013 <\/strong><strong><em>really<\/em><\/strong><strong>?<\/strong><\/p>\n\n\n\n<p>This is where you can do deeper into all the amazing things your product or service does on top of the big promise you already shared.<\/p>\n\n\n\n<p>It\u2019s not enough to simply show them what they\u2019re getting. It changes the game altogether when a prospect believes they have to have it.&nbsp;<\/p>\n\n\n\n<p>You answer this question in sales copy by presenting<strong> the specific and relatable benefits <\/strong>that the product can provide.&nbsp;<\/p>\n\n\n\n<p><strong>And remember, features are NOT benefits.&nbsp;<\/strong><\/p>\n\n\n\n<p>Features are something a product HAS or IS, whereas benefits illustrate desired results that solve REAL pain points.&nbsp;<\/p>\n\n\n\n<p>For example, a <strong>FEATURE<\/strong> would be \u201cbatteries included\u201d.&nbsp;<\/p>\n\n\n\n<p>Whereas the corresponding <strong>BENEFIT<\/strong> would be \u201cno disappointed child on christmas morning\u201d.&nbsp;<\/p>\n\n\n\n<p>Now it can be pretty difficult to convert features into benefits \u2013 especially when you\u2019re writing for your own product or service. It takes practice!!<\/p>\n\n\n\n<p>If you need help squeezing some juicy bennies out of your features, I have a FREE <a href=\"http:\/\/go.copyposse.com\/f2bc-b\" target=\"_blank\" rel=\"noreferrer noopener\">feature-to-benefit converter <\/a>that you can download at the end of this video!&nbsp;<\/p>\n\n\n\n<p>Alright, next up you want to make sure you\u2019re including\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#6. Social Proof &amp; Authority<\/h2>\n\n\n\n<p>A common objection in the minds of consumers is whether or not a brand is the RIGHT company or person for them.&nbsp;<\/p>\n\n\n\n<p><strong>Trust is a huge factor<\/strong> that determines a customer\u2019s decision to buy from you.&nbsp;<\/p>\n\n\n\n<p>So it\u2019s important that a sales page communicates <strong>social<\/strong> <strong>proof<\/strong> and <strong>authority<\/strong> through <a href=\"https:\/\/www.alexcattoni.com\/how-to-get-more-client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">testimonials<\/a>, social media stats, press coverage, credentials, experience and any other credibility factors.<\/p>\n\n\n\n<p>However, authority is not just something you slap into a single section on the salespage \u2014 I like to see it communicated <em>throughout<\/em> the copy <strong>as much as possible.<\/strong><\/p>\n\n\n\n<p>Alright now on to lucky #7\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#7. Scarcity<\/h2>\n\n\n\n<p>In marketing, <a href=\"https:\/\/www.alexcattoni.com\/the-psychology-of-selling-how-to-increase-sales-with-scarcity-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">scarcity<\/a> refers to the idea of making products or services limited in some way, making people more likely to act because the offer is scarce or exclusive.&nbsp;<\/p>\n\n\n\n<p><strong>The 4 most common types of scarcity are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price: limited-time discount<\/li>\n\n\n\n<li>Quantity: limited amount left<\/li>\n\n\n\n<li>Premium: limited-time bonuses<\/li>\n\n\n\n<li>Offer: limited-offer\/cart closing<\/li>\n<\/ul>\n\n\n\n<p>The most effective sales copy communicates scarcity that compels the prospect to act <strong>while the offer is still available.&nbsp;<\/strong><\/p>\n\n\n\n<p>And \u2013 this is insanely important \u2013 your copy also needs to clearly and effectively communicate a big reason WHY the offer is limited, without it being hypey, pushy, or misleading.&nbsp;<\/p>\n\n\n\n<p>Is it because of a<strong> special event<\/strong> like an anniversary? A <strong>passionate mission<\/strong> to touch 1000 lives by the end of the year? A <strong>global<\/strong> <strong>cause<\/strong> such as World Mental Health day?&nbsp;<\/p>\n\n\n\n<p>Having a reason why massively increases trust and believability. And, this goes without saying\u2026 <strong>but <\/strong><strong><em>always<\/em><\/strong><strong> use REAL scarcity.<\/strong> Never lie and say and offer is limited when it\u2019s not.<\/p>\n\n\n\n<p>Before we move on to the next conversion trigger, I want to make sure I clarify that NOT ALL sales pages <em>need<\/em> scarcity all the time.&nbsp;<\/p>\n\n\n\n<p>If you want your sales page to be 100% evergreen for anyone to purchase anytime, scarcity can be left off the table. Instead, use urgency and provide benefits as to why someone would want to act right away.&nbsp;<\/p>\n\n\n\n<p>Ok moving right along to #8\u2026&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:17% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300.png\" alt=\"\" class=\"wp-image-155337 size-full\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:14px;line-height:1.2\"><strong>Related Article<\/strong>s<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-167416 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-boost-conversions category-conversion-optimization-2 category-growth-marketing-resources category-management category-marketing-management tag-business-development tag-business-differentiation tag-business-growth tag-contract-negotiation tag-conversion-optimization tag-customer-acquisition tag-lead-qualification tag-marketing-strategy tag-negotiation-tactics tag-presentation-skills tag-sales-pipeline-management tag-sales-process tag-sales-strategy tag-sales-team-management tag-sales-techniques tag-sales-training tag-stakeholder-engagement tag-systematic-approach tag-value-proposition\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/sales-process-boosts-overall-conversion\/\" target=\"_self\" >How Standardizing Your Sales Process Boosts Overall Conversion<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-167389 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 2<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-167349 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-1\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 1<\/a><\/h2>\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-layout-flex wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?query-26-page=3\">3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=26\">26<\/a><\/div>\n\n<a href=\"\/wp-json\/wp\/v2\/posts\/162800?query-26-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#8. Risk Reversal<\/h2>\n\n\n\n<p>In other words, how does the copy make the purchase process seem <a href=\"https:\/\/www.alexcattoni.com\/how-to-become-a-copywriter-copywriting-examples-glossary\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy, safe and risk-free?<\/a><\/p>\n\n\n\n<p>People like to be told <em>exactly<\/em> what to do and what is going to happen next, so the copy needs to assure them that they will be taken care of <strong>every step of the way\u2026&nbsp;<\/strong><\/p>\n\n\n\n<p>From the moment they add the product to cart, to when it will be delivered, to how it can be returned if it doesn\u2019t work out.&nbsp;<\/p>\n\n\n\n<p>This is where you\u2019d want to include any:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Security language<\/li>\n\n\n\n<li>Verifications<\/li>\n\n\n\n<li>Return or exchange policies<\/li>\n\n\n\n<li>Next steps &amp; delivery details<\/li>\n<\/ul>\n\n\n\n<p>In other words, this is where <strong>you want to debunk the fear<\/strong> of,<em>\u201cAm I going to be screwed over by this company\/person?\u201d<\/em><\/p>\n\n\n\n<p>Now onto #9\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#9. Call-to-Action<\/h2>\n\n\n\n<p>Whether it\u2019s a single button or a multi-tiered order section \u2014 the <a href=\"https:\/\/www.alexcattoni.com\/8-marketing-acronyms-de-coded\/\" target=\"_blank\" rel=\"noreferrer noopener\">call-to-action, or CTA<\/a>, needs to <strong>pack a serious punch.&nbsp;<\/strong><\/p>\n\n\n\n<p>It must only take <em>a second<\/em> for the prospect to understand exactly where to click and how to buy the product.&nbsp;<\/p>\n\n\n\n<p>Your CTA should be <strong>clear<\/strong> and <strong>straight to the point.<\/strong> For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cOrder Now\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cGet Instant Access\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cEnroll Now\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>The most important rule of copywriting is to have one clear and concise call to action.&nbsp;<\/p>\n\n\n\n<p><strong>It can appear multiple times though.<\/strong><\/p>\n\n\n\n<p>For example, if you have a longer sales page, then you\u2019d probably want to include your call-to-action button 2 to 3 times throughout the copy. And always always always make a CTA <strong>the very last thing<\/strong> someone would see if they scroll to the very bottom of your page.&nbsp;<\/p>\n\n\n\n<p>And finally, number 10\u2026&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#10. Overall Feel &amp; Flow<\/h2>\n\n\n\n<p>This is less about the copy itself and more about the <a href=\"https:\/\/www.alexcattoni.com\/simple-free-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">readability of your sales page<\/a> which is an<strong> insanely important factor to consider.<\/strong><\/p>\n\n\n\n<p>Once you have the first 9 <strong>conversion<\/strong> and <strong>optimization<\/strong> triggers covered, it\u2019s time to sit back, look at the entire picture, and ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the sales page messaging consistent and coherent throughout?<\/li>\n\n\n\n<li>Is the page easy to skim with clear section titles that guide me down the page?<\/li>\n\n\n\n<li>Was everything easy to read or did I stop to read any sentences twice?&nbsp;<\/li>\n\n\n\n<li>Were there any glaring gaps or illogical links?<\/li>\n<\/ul>\n\n\n\n<p>Make sure that the copy is simple and effective.&nbsp;<\/p>\n\n\n\n<p>I\u2019ve said this a few times before and I\u2019ll say it again \u2014 studies have shown that the average reader<strong> reads at a 7th-grade level.<\/strong> So there\u2019s no need for wordiness, fancy explanations, or long lists of adjectives in a single sentence.&nbsp;&nbsp;<\/p>\n\n\n\n<p>I personally find that reading the entire sales page out loud helps me answer these questions.&nbsp;<\/p>\n\n\n\n<p>Now here\u2019s one more bonus tip for ya\u2026<\/p>\n\n\n\n<p><strong>Make sure you read the page on your cell phone!!!&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>With far more than half of online readers consuming sales pages on mobile devices, you want to make damn sure that your copy is easy to read and navigate on small screens\u2026&nbsp;<\/p>\n\n\n\n<p>And there you have it \u2014 an exclusive insider look at the 10 triggers I include on all my sales pages.<\/p>\n\n\n\n<p>Now if you need help connecting the dots and taking your sales page from theoretical to tangible\u2026<\/p>\n\n\n\n<p>Make sure to <strong>check out my 5-day program,<\/strong> the <a href=\"http:\/\/go.copyposse.com\/5dc-b\" target=\"_blank\" rel=\"noreferrer noopener\">Write &amp; Ignite Challenge.<\/a>&nbsp;<\/p>\n\n\n\n<p>Where you won\u2019t just learn the parts of writing a sales page\u2026<\/p>\n\n\n\n<p>But I will actually help you IMPLEMENT it all so that you can write your own high-converting sales page in just 5 days!&nbsp;<\/p>\n\n\n\n<p>In this challenge, you\u2019ll get\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>My<strong> 5-question copywriter checklist<\/strong> to help create a bomb-ass sales brief.&nbsp;<\/li>\n\n\n\n<li>My Wheel of Persuasion \u2013 which includes<strong> 6 proven writing prompts<\/strong> to help you build trust, create believability and inspire action.<\/li>\n\n\n\n<li>My simple <strong>4-point Offer Matrix<\/strong> to help you craft an irresistible offer.&nbsp;<\/li>\n\n\n\n<li>My <strong>16-step formula<\/strong> for putting it all together.<\/li>\n\n\n\n<li>Plus my H.O.T. headline formula and<strong> 3 proven hook templates<\/strong> to help you capture and keep your prospects attention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you want help crafting the perfect sales page \u2013 from start to finish \u2013 you can learn more about my 5-Day <a href=\"http:\/\/go.copyposse.com\/5dc-b\" target=\"_blank\" rel=\"noreferrer noopener\">Write &amp; Ignite Challenge<\/a>.<\/p>\n\n\n\n<p>I hope this video has been helpful.&nbsp;<\/p>\n\n\n\n<p>Now as promised, you can grab your free copy of my <a href=\"https:\/\/copyposse.com\/f2bc\" target=\"_blank\" rel=\"noreferrer noopener\">feature-to-benefit converter<\/a> by following that link.&nbsp;<\/p>\n\n\n\n<p>Until next time, I\u2019m Alex. Ciao for now!<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>In this post I\u2019ll be sharing 4 MAJOR social media and digital marketing trends you should absolutely be paying attention to this year to stay alive and thrive in the ever-changing wild wild west that is the Internet.<\/p>\n","protected":false},"author":148,"featured_media":166014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,51,89,45,191],"tags":[100,81,122,341,114,342,529],"class_list":["post-162800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agencies","category-marketing-management","category-marketing-skills","category-search-marketing","tag-copywriters","tag-copywriting","tag-marketing-agencies","tag-sales","tag-sales-funnel","tag-sales-tips","tag-write-ad-copy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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