{"id":162991,"date":"2022-10-27T19:33:39","date_gmt":"2022-10-28T00:33:39","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=162991"},"modified":"2022-10-27T19:34:09","modified_gmt":"2022-10-28T00:34:09","slug":"content-and-seo-for-seaonal-sales","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/content-and-seo-for-seaonal-sales\/","title":{"rendered":"How to Use Content & SEO to Support Your Seasonal Marketing"},"content":{"rendered":"
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The big season is almost upon us. Is your small business ready?<\/p>\n\n\n\n

It is harder and harder to compete with corporate websites with huge advertising budgets.<\/p>\n\n\n\n

When just lots of consumers think the term \u201choliday sales\u201d is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers\u2019 eyes.<\/p>\n\n\n\n

Black Friday and Cyber Monday routinely transform the fate of otherwise struggling businesses from precarious to solidly profitable. Holidays are a time when people are looking to spend more than usual. <\/p>\n\n\n\n

Millions will shore up their savings year to have the money for the purchases they want. Large brands spend months strategizing the holiday season promotions they\u2019ll roll out to maximize their sales.<\/p>\n\n\n\n

Unfortunately, small (ecommerce) stores are frequently caught flat-footed. They don\u2019t invest resources or time into getting their business well-positioned for the looming flood of customers. If large businesses cannot afford to ignore the season, neither can small ones.<\/p>\n\n\n\n

Here are three steps content and SEO can help your holiday promotion and marketing efforts:<\/p>\n\n\n\n

1. Identify New Seasonal Landing Pages to Put Together and Promote<\/h2>\n\n\n\n

Holiday season when everyone is busy buying gifts for everyone, including friends, family and obviously themselves, is the season of new unexpected searching trends to emerge. <\/p>\n\n\n\n

People start thinking about buying things differently: They buy not for a need of something, but to stand out and make the best gift.<\/p>\n\n\n\n

SE Ranking keyword suggestion tool<\/a> allows you to research those new buying decisions by allowing you to filter out words you cannot compete with and focus on your niche. You can also filter results by difficulty to find search queries with lower organic competition:<\/p>\n\n\n

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Once you have identified those search queries with big potential, create new landing pages of related products and link to those landing pages from across your site. <\/p>\n\n\n\n

This trick can work for both service- and product-based businesses, because holiday sales are done by all types of businesses these days. For service-based businesses, researching holiday searching trends and bundling services with related products will help boost sales and create word-of-mouth marketing opportunities.<\/p>\n\n\n\n

Setting up these seasonal landing pages is also a great idea because this gives you more pages to promote on social media. These could be \u201ccollections\u201d of products that would serve a specific holiday searching pattern and all of these could be linked off from the main \u201cChristmas gift ideas\u201d section. You can set these up with plugins for WordPress<\/a> or \u201cCollections\u201d feature for Shopify<\/a>.<\/p>\n\n\n\n

Depending on the nature of your business, it may be a good idea to set up a separate mini site to make sure your main site remains focused. This idea makes sense when your holiday promotions and lists do not align well with your current brand and product positioning.<\/p>\n\n\n\n

Setting up a separate project is quite affordable these days, even for small businesses. All you need is a new domain<\/a>. You can host it on your current server, and use free CMS (e.g. WordPress) and free themes.<\/p>\n\n\n\n

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2. Create Seasonal Content to Target Semi-Transactional & Informational Queries<\/h2>\n\n\n\n

Many of those search queries you\u2019ll come across will be purely informational. Think about all kinds of DIY ornaments, costumes, packaging, etc. that is being researched prior to the holiday season. <\/p>\n\n\n\n

Informational search intent means a searcher is looking for answers to questions, tutorials and how-to videos without willing to buy anything.<\/p>\n\n\n\n

Semi-transactional intent search intent refers to a searching journey that can actually result in a purchase, even though it was initially planned as a research rather than a buying process.<\/p>\n\n\n\n

Both of these types of keywords are useful for boosting your holiday sales for a few reasons:<\/p>\n\n\n\n