{"id":163049,"date":"2022-10-31T15:18:16","date_gmt":"2022-10-31T20:18:16","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163049"},"modified":"2022-10-31T15:19:23","modified_gmt":"2022-10-31T20:19:23","slug":"scary-marketing-skills","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/scary-marketing-skills\/","title":{"rendered":"It&#8217;s Scary That You&#8217;re Missing These 5 Marketing Skills"},"content":{"rendered":"<div class=\"wp-block-image largeScreensOnly\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills-1024x576.jpeg\" alt=\"It's Scary That You Don't Have These 4 Marketing Skills\" class=\"wp-image-163050\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills-1024x576.jpeg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills-300x169.jpeg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills-768x432.jpeg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills-1536x864.jpeg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/ARTICLE_ScarySkills.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Some of the things you (or your clients) AREN\u2019T doing \u2026 are so scary. Like really scary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. You NOT being on TikTok is scary.<\/h2>\n\n\n\n<p>TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. <\/p>\n\n\n\n<p>Don\u2019t tell us your avatar isn\u2019t on TikTok, the numbers prove you wrong. <\/p>\n\n\n\n<p><strong>TikTok\u2019s userbase is aging up as we speak<\/strong>, now is the time to get on! Even if you have to hire Gen Z to run your business\u2019 TikTok (speaking of scary), your company NEEDS to be on TikTok.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-vivid-cyan-blue-to-vivid-purple-gradient-background has-background\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast-1024x1024.png\" alt=\"Tiktok Ad Set Up Guide Free\" class=\"wp-image-162281 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast-1024x1024.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast-150x150.png 150w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast-768x768.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/09\/TikTokAdSetUpGuide_BadgeContrast.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-medium-font-size\" style=\"line-height:1.2\">DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. <a href=\"https:\/\/www.digitalmarketer.com\/tools\/tiktok-ad-set-up-guide\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Your Lack of Email Marketing is SCARY<\/h2>\n\n\n\n<p>The myth that email marketing is dead is just like a haunted house, only real if you believe it, and a waste of your time. <\/p>\n\n\n\n<p>No matter what you heard at the latest online summit you attended\u2026 Email Marketing is STILL alive and well\u2014and it\u2019s not going anywhere anytime soon! In fact, Email Marketing is the single best way to market your brand or business, increase revenue, and cash in on more conversions.<\/p>\n\n\n\n<p>If you want to learn more about this check out Alex Cattoni\u2019s latest article, <a href=\"https:\/\/digitalmarketer.com\/blog\/is-email-marketing-dead\">https:\/\/digitalmarketer.com\/blog\/is-email-marketing-dead<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. NOT Having Professional Headshots is Scary!<\/h2>\n\n\n\n<p>Headshots, and quality photos of yourself in general, is so important to your personal brand. <\/p>\n\n\n\n<p>Your audience loves seeing photos of you, they make easy perfect content for social media graphics, and in general it just makes you look more professional and prepared! If you\u2019re writing articles for any blog, we need headshots for your graphics. <\/p>\n\n\n\n<p>Not just one headshot either if you\u2019re going to be writing more than one blog, we need a PLETHORA. Different poses, different facial expressions, different outfits, we need variety.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Your Nonexistent Personal Brand is SCARY<\/h2>\n\n\n\n<p>If you\u2019re trying to sell yourself as an expert in the field, you are your best testimonial! If you can\u2019t sell yourself, how are you going to sell someone else? <\/p>\n\n\n\n<p>This means having successful personal business accounts! If you\u2019re saying you can help a company market themselves on social media, but you don\u2019t have a personal account to send them as an example of how well it can go \u2026 how will they trust you?<\/p>\n\n\n\n<p>Need a course? Check out <a href=\"https:\/\/www.digitalmarketer.com\/workshop\/grow-your-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ramon Ray&#8217;s Celebrity Marketer Workshop<\/a> now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. You Haven&#8217;t Started Working on Your Holiday Promotions Yet!<\/h2>\n\n\n\n<p>Get a grip! You need to have a Black Friday promotion for your company. Here&#8217;s just a few stats to prove our point:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Almost 60% of Black Friday 2021 purchases were impulse buys.<em> (Source: Bluecore)<\/em><\/li><li>Average order values increased by 9% in 2021.<em> (Source: Bluecore)<\/em><\/li><li>People aged 35-44 were most likely to partake in Black Friday <em>(Source: Finder)<\/em><\/li><li>Less than 50% of retailers offered sitewide Black Friday discounts in 2021. <em>(Source: Forrester)<\/em><\/li><li>Black Friday was the best day for furniture\/bedding and tools\/home improvement purchases. <em>(Source: Adobe Digital Insights)<\/em><\/li><li>Black Friday weekend foot traffic was down 21.7% compared to 2019. <em>(Source: Businesswire)<\/em><\/li><\/ul>\n\n\n\n<p>Black Friday (and all holiday sales throughout the fourth quarter) is the best time to gain awareness with new customers, get a big pay-day from existing customers, and end the year on a big note that will drive sales and marketing efforts for next year! <\/p>\n\n\n\n<p>Don&#8217;t have banners? We have you covered! <a href=\"https:\/\/www.digitalmarketer.com\/lp\/holidaytemplates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download 190 Free Holiday Promo Canva Templates here.<\/a><\/p>\n\n\n\n<p>So what are you waiting for? Maybe your first social media post, with your new headshots, can be fishing for testimonials? Make the most of your scary mistakes, three birds one stone!&nbsp;<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>If you want your post to meet your ideal audience, then you have to post it when they are online and active.<\/p>\n","protected":false},"author":6,"featured_media":163050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,89,45],"tags":[104,244,61,46,423],"class_list":["post-163049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-management","category-marketing-skills","tag-email-marketing","tag-personal-branding","tag-social-media","tag-social-media-marketing","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It&#039;s Scary That You&#039;re Missing These 5 Marketing Skills - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Some of the marketing skills that you (or your clients) AREN\u2019T building, are so scary. 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