{"id":163542,"date":"2023-01-20T07:59:00","date_gmt":"2023-01-20T13:59:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163542"},"modified":"2023-01-23T12:23:53","modified_gmt":"2023-01-23T18:23:53","slug":"more-sales-with-email","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/more-sales-with-email\/","title":{"rendered":"Storytelling: The Secret Sauce to Making More Sales With Email Marketing"},"content":{"rendered":"\n
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Do businesses email their customers too often? According to a recent article on Business Insider<\/a>, the answer is yes<\/em>. But not for the reason you may think.<\/p>\n\n\n\n

It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this:<\/p>\n\n\n

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They use discounts as their main strategy to persuade customers to buy. But what happens when your customer\u2019s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails.<\/p>\n\n\n\n

Because here\u2019s the thing.<\/p>\n\n\n\n

Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you\u2019ve got discounts all the time? And, most importantly, why would they pick your <\/em>brand over your competitors?<\/p>\n\n\n\n

If you want to stand out in someone\u2019s crowded inbox, you need to do the one thing that everybody else avoids doing: building strong relationships with your email subscribers. Here\u2019s how:<\/p>\n\n\n\n

How Storytelling Helps Your Brand Shine Bright in a Crowded Inbox<\/strong><\/h1>\n\n\n\n

Storytelling is the most effective way to communicate. That\u2019s not me saying it. It\u2019s the countless studies (such as this one<\/a>, this one<\/a>, and this one<\/a>) that prove it, time and time again. Why?<\/p>\n\n\n\n

Because storytelling helps you form positive emotional associations with you and your brand. The emotions you evoke with your stories go a long way in defining how people perceive you, creating a stronger connection in your audience\u2019s mind between you and the problem you solve for them. But that\u2019s only the tip of the iceberg. <\/p>\n\n\n\n

The truth is, writing story-based emails<\/a> makes you more than just a brand that sells a solution to their pain: it makes you an entertainer, too. And as a marketer, being able to entertain while selling is like having a superpower. People hate being sold to. But they love being entertained (ever binge-watched a Netflix show? I know I have). <\/p>\n\n\n\n

Plus, with story-based emails, you can easily add more variability to your email calendar. As a result, customers will no longer be able to predict what your next email will be about: a fun story? A new product? Maybe even a discount? Curiosity translates to increased engagement. And increased engagement translates to stronger relationships with your customers. <\/p>\n\n\n\n

So by choosing the right stories to tell in your emails (which we\u2019ll discuss in a bit) and by writing them in an engaging way, you\u2019re guaranteed to keep your audience hooked and excited to read your next email. As opposed to adding yet another sales email to their already crowded inbox.<\/p>\n\n\n\n

Here\u2019s How to Supercharge Your Email Strategy with Stories That Sell:<\/strong><\/h1>\n\n\n\n

1. Pick the Right Story <\/strong><\/h3>\n\n\n\n

The storytelling approach will give you little to no results if the stories you\u2019re telling are flat to begin with. No matter how engaging your writing is. <\/p>\n\n\n\n

So the first thing you need to do is to make sure you select story ideas with potential. Okay, but where do you find these ideas? And what does a good story idea look like?<\/p>\n\n\n\n

If you\u2019re anything like me, your life isn\u2019t that exciting or eventful. And yet, you may still have a funny conversation with your next-door neighbor. Or your team may geek out about wild adaptogen mushrooms at a team-building event. Or your spouse may accidentally spill coffee on your laptop (true story!). <\/p>\n\n\n\n

Any of these can be turned into fun story-based emails that tell your audience a little bit more about who you (or your team) are as a person. Most business owners assume their customers don’t want to know what goes on in their personal and business life. But that couldn’t be farther from the truth. <\/p>\n\n\n\n

In fact, customers want to know there are real people behind brand names. According to this report<\/a> from Sprout Social, 70% of consumers report feeling more connected to a brand when its CEO is active on social media. <\/p>\n\n\n\n

And depending on how much you’re willing to share about your life, you can then select the types of personal stories to write about. When in doubt, think about what you\u2019d want to tell your friends\/family at the dinner table. More often than not, that\u2019d make a great story for your email list too.<\/p>\n\n\n\n

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