{"id":163916,"date":"2023-01-27T12:09:07","date_gmt":"2023-01-27T18:09:07","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163916"},"modified":"2023-01-27T12:10:46","modified_gmt":"2023-01-27T18:10:46","slug":"cvj-subscribe","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/subscribe\/cvj-subscribe\/","title":{"rendered":"Subscribe"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

When someone likes their experience with your brand, trust begins to build. Once that happens, it\u2019s time to ask for a small commitment\u2014 gathering contact information and permission to connect.<\/p>\n\n\n\n

There\u2019s just one problem. Today, people are careful about giving out their email address. You have to offer something valuable that makes it worth their while. <\/p>\n\n\n\n

The question we ask ourselves at the Subscribe stage is, \u201cWhat valuable chunk of content can we offer in exchange for a prospect\u2019s contact information and permission to follow up with them?\u201d <\/p>\n\n\n\n

Some things you might leverage to build your email list are
<\/p>\n\n\n\n

    \n
  1. A Downloadable Report or a White Paper. <\/li>\n\n\n\n
  2. A Tool Template Checklist <\/li>\n\n\n\n
  3. A Downloadable PDF (one of our best converting lead magnets of all time is our Facebook Ad Swipe File, its just a list of all of the different Facebook ads we have run in the past.)<\/li>\n\n\n\n
  4. Quiz Surveys (like our \u201cWhat Type of Marketer Are You?\u201d quiz.)<\/li>\n\n\n\n
  5. Webinars and Consulting Sessions <\/li>\n\n\n\n
  6. Discount and Coupon Codes (for e-Commerce)<\/li>\n<\/ol>\n\n\n\n

    If you look around you\u2019ll see these all over the place. Mortgage companies use Mortgage Calculators, Scalable (our sister company) uses our \u201cSeven Levels to Scale\u201d which is our primary lead magnet. <\/p>\n\n\n\n

    All of these can be used as a value to get somebody to give you their contact information. So what do you use? What is your lead?

    How could Hazel & Hems or Cyrus & Clark apply the subscription stage to their business?<\/p>\n\n\n\n

    For Hazel & Hems Boutique, a great way to get customers to subscribe is to offer exclusive discounts, products, and promotions that require subscription. Another method may be to host a weekly giveaway of a small item that requires subscription to be on the list.<\/p>\n\n\n\n

    For Cyrus & Clark Media, subscription to an exclusive email list that contains \u201csecret\u201d marketing methods for the Construction industry, combined with a piece of gated content such as a downloable asset called \u201c10 Mistakes That Prevent Your Construction Company Growth\u201d could be effective tools for the Subscription Stage.<\/p>\n\n\n\n\n \n<\/a>\n","protected":false},"excerpt":{"rendered":"

    Customer Value Journey Subscribe Stage Explained <\/p>\n","protected":false},"author":6607,"featured_media":163969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172,175],"tags":[320,321,55,117,113,114],"class_list":["post-163916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-value-journey-posts","category-subscribe","tag-customer-value-journey","tag-cvj","tag-digital-marketing","tag-lead-generation","tag-marketing-strategy","tag-sales-funnel"],"acf":[],"yoast_head":"\nSubscribe | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Customer Value Journey Subscribe Stage Explained\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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