{"id":165415,"date":"2023-05-19T09:46:14","date_gmt":"2023-05-19T14:46:14","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=165415"},"modified":"2023-05-19T10:23:33","modified_gmt":"2023-05-19T15:23:33","slug":"time-saving-effective-content-creation-tips","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/","title":{"rendered":"Time-Saving Effective Content Creation Tips"},"content":{"rendered":"<div class=\"wp-block-image largeScreensOnly\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner-1024x576.jpg\" alt=\"\" class=\"wp-image-165422\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Banner.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/digital-marketing\/content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content<\/a> diversifies your rankings, builds your brand\u2019s recognizability, and helps create more conversion funnels throughout the site.<\/p>\n\n\n\n<p>But there\u2019s one huge problem with publishing new content on your site: Time.<\/p>\n\n\n\n<p>Few brands can afford writing teams, and relying on freelancers brings in new risks like inconsistency in voice and lower quality.<\/p>\n\n\n\n<p>How to teach your in-house writers to create more content faster and more productively?<\/p>\n\n\n\n<p>Here are a few tips:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stop Agonizing About Word Count<\/h2>\n\n\n\n<p>Somehow \u201clong-form\u201d content became the best content creation tactic at some point. Just about any content strategy started evolving around \u201cthe more words the better\u201d, and writers became stressed with producing 4000-word articles.<\/p>\n\n\n\n<p>This slows down the process a lot.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300.png\" alt=\"\" class=\"wp-image-155571 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Are You Ready to Master Social Media?<\/strong><\/p>\n\n\n\n<p>Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\"> <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/social-media-mastery\/\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Don\u2019t get me wrong, some content topics do require lots of words to cover. But these are very few topics.<\/p>\n\n\n\n<p>When you need to address a popular question on your site, get to the point quickly. If you think about it, people looking for answers online, don\u2019t need your long intros and definitions. They need an answer.<\/p>\n\n\n\n<p>Stop demanding long-form articles from your team. All you need is to ensure your content serves the user right. Encourage your team to search for every search query they are tasked to target, and read a few high-ranking articles. Chances are, those articles will be very well-focused to provide value right away.<\/p>\n\n\n\n<p>Word count is not <a href=\"https:\/\/www.shoutdigital.com.au\/seo-priorities-to-focus-from-2023-forward\/\" target=\"_blank\" rel=\"noreferrer noopener\">one of SEO priorities<\/a>, as <a href=\"https:\/\/www.seroundtable.com\/google-word-count-34092.html\" target=\"_blank\" rel=\"noreferrer noopener\">confirmed by Google<\/a>. How well your content addresses the readers\u2019 needs is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Good Use of Artificial Intelligence<\/h2>\n\n\n\n<p>I don\u2019t recommend using ChatGPT (or similar AI-driven tools) to write content for you. While the AI-generated content may sound fine and even be useful, it lacks voice and expertise. It is also <a href=\"https:\/\/www.internetmarketingninjas.com\/blog\/seo-tools\/how-to-detect-ai-generated-content-and-can-google-do-that\/\">detectable<\/a>.<\/p>\n\n\n\n<p>And yet, AI tools can greatly improve the productivity of your writing team if they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompt a tool to create an outline for your future article<\/li>\n\n\n\n<li>Ask it to create takeaways for your written articles<\/li>\n\n\n\n<li>Prompt it to suggest popular questions to cover<\/li>\n\n\n\n<li>Ask it to write an introduction or a summary to your article<\/li>\n\n\n\n<li>Prompt it to suggest <a href=\"https:\/\/erikemanuelli.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">related keywords<\/a> or concepts to cover,\u00a0<\/li>\n\n\n\n<li>Ask it to proofread your article and suggest improvements,<\/li>\n\n\n\n<li>Prompt the tool to <a href=\"https:\/\/www.digitalmarketer.com\/blog\/ai-future-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your content for search engines<\/a>,\u00a0<\/li>\n\n\n\n<li>Ask it to compare your article to high-ranking competitors,&nbsp;<\/li>\n\n\n\n<li>Prompt it to suggest related Q&amp;A, etc.<\/li>\n<\/ul>\n\n\n\n<p>There are also lots of interesting integrations for ChatGPT that will be helpful for writers. For example, <a href=\"https:\/\/textoptimizer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Text Optimizer<\/a> generates semantically-optimized answer to any question you type:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"945\" height=\"1024\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/05\/image1-1-945x1024.png\" alt=\"\" class=\"wp-image-165419\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image1-1-945x1024.png 945w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image1-1-277x300.png 277w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image1-1-768x832.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image1-1.png 1342w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Steal Your Competitors\u2019 Ideas<\/h2>\n\n\n\n<p>Looking at what your competitors are doing is a great way to understand what\u2019s working. Like I suggested earlier, make sure you or your team actually searches for your target keywords and read some of the content that\u2019s ranking on top of Google.&nbsp;<\/p>\n\n\n\n<p>This will give you an idea of what your content should look like and how to make more productive and focused decisions when writing yours. WebCEO allows you <a href=\"https:\/\/www.webceo.com\/seo-content-checker-tool.htm\" target=\"_blank\" rel=\"noreferrer noopener\">to analyze your competitors&#8217; content<\/a> and creates a detailed keyword map informing you where your article is probably missing. This makes your team\u2019s job much as easier as they write and optimize their articles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/05\/image2-1024x700.png\" alt=\"\" class=\"wp-image-165421\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image2-1024x700.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image2-300x205.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image2-768x525.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/05\/image2.png 1506w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Based <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-choose-the-best-blogging-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">on your blogging platform<\/a>, there may be more ways to ensure your content is as well optimized as your competitors\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share A Commentary<\/h2>\n\n\n\n<p>Don\u2019t believe the myth that you can\u2019t cite articles published elsewhere. Nothing can be further from the truth. Just keep in mind that if you reference an article, you need to accompany it with your own opinion or commentary.<\/p>\n\n\n\n<p>Example: Forbes writes an interesting article related to the uptick in millennials in your industry. You copy and paste a large statistical finding and explanation from the article into a blog post.&nbsp;<\/p>\n\n\n\n<p>This content takes up the majority of space you would normally fill yourself. Essential to the success of the article, however, is that you then write your opinion regarding the information that you referenced. Tell us why you think the article is correct, incorrect, or perhaps reference your own statistic as a comparison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Seasonal Content<\/h2>\n\n\n\n<p>The yearly calendar provides ample opportunities for <a href=\"https:\/\/www.seosmarty.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">seasonal content creation inspiration<\/a>. Between the numerous holidays, people celebrate and the seasons themselves, you can easily increase sales using creative content marketing.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300.png\" alt=\"\" class=\"wp-image-155571 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SocialMedia-300x300-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Are You Ready to Master Social Media?<\/strong><\/p>\n\n\n\n<p>Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\"> <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/social-media-mastery\/\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus content on the holiday spirit<\/li>\n\n\n\n<li>Tie holidays back to your products, services, or markets<\/li>\n\n\n\n<li>Cover local holiday events<\/li>\n<\/ul>\n\n\n\n<p>Try putting together pieces focused on these calendar-related areas:<\/p>\n\n\n\n<p><strong>The change of seasons<\/strong> \u2013 Winter, Spring, Summer, Fall<\/p>\n\n\n\n<p><strong>Popular Holidays<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New Year&#8217;s Day (January 1)<\/li>\n\n\n\n<li>Valentine\u2019s Day (February 14)<\/li>\n\n\n\n<li>Daylight Savings Time Starts (March 13)<\/li>\n\n\n\n<li>April Fool\u2019s Day (April 1)<\/li>\n\n\n\n<li>Mother\u2019s Day (Second Sunday in May)<\/li>\n\n\n\n<li>Father\u2019s Day (Second to last Sunday in June)<\/li>\n\n\n\n<li>American Independence Day (July 4)<\/li>\n\n\n\n<li>Women\u2019s Equality Day (August 26)<\/li>\n\n\n\n<li>Labor Day (First Monday in September)<\/li>\n\n\n\n<li>Halloween (October 31)<\/li>\n\n\n\n<li>Thanksgiving (Last Thursday in November)<\/li>\n\n\n\n<li>Winter holiday round-up (Last week in November)<\/li>\n<\/ul>\n\n\n\n<p><strong>Wacky Holidays<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trivia Day (January 4)<\/li>\n\n\n\n<li>Send a Card to a Friend Day (February 7)<\/li>\n\n\n\n<li>Old Stuff Day (March 2)<\/li>\n\n\n\n<li>International Moment of Laughter Day (April 14)<\/li>\n\n\n\n<li>National Chicken Dance Day (May 14)<\/li>\n\n\n\n<li>World Environment Day (June 5)<\/li>\n\n\n\n<li>Embrace Your Geekiness Day (July 13)<\/li>\n\n\n\n<li>International Left-handers Day (August 13)<\/li>\n\n\n\n<li>National Good Neighbor Day (September 28)<\/li>\n\n\n\n<li>World Vegetarian Day (October 1)<\/li>\n\n\n\n<li>World Kindness Day (November 13)<\/li>\n\n\n\n<li>National Cookie Day (December 4)<\/li>\n<\/ul>\n\n\n\n<p>The following year, make sure to look back at your past seasonal content and update it for the next upcoming season. It\u2019s not about always creating new content, it is also surfacing your old content. This saves lots of time!<\/p>\n\n\n\n<p>To make this tactic even more productive, use <a href=\"https:\/\/colorlib.com\/wp\/wordpress-calendar-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">one of the WordPress calendars<\/a> to easier plan your seasonal content. <a href=\"https:\/\/blog.namify.tech\/10-best-wordpress-alternatives-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Some of the WordPress alternatives<\/a> have editorial calendars built-in.<\/p>\n\n\n\n<p>Content creation requires a lot of time and effort but the more you experiment with topics, the faster you produce successful content. This skill won\u2019t come quickly. Steal the above ideas to create content quicker!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles.<\/p>\n","protected":false},"author":125,"featured_media":165423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,868,40,93,164],"tags":[901,79,80,366],"class_list":["post-165415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content","category-content-marketing-2","category-content-marketing","category-content-marketing-resources","tag-ai","tag-content-creation","tag-content-marketing","tag-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Time-Saving Effective Content Creation Tips - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time-Saving Effective Content Creation Tips - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T14:46:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T15:23:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/5a5af34b788e16c0c2fa2d08a960d658\"},\"headline\":\"Time-Saving Effective Content Creation Tips\",\"datePublished\":\"2023-05-19T14:46:14+00:00\",\"dateModified\":\"2023-05-19T15:23:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\"},\"wordCount\":1010,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/05\/Time-Saving-Effective-Content-Creation-Tips-Lead.jpg\",\"keywords\":[\"AI\",\"content creation\",\"content marketing\",\"Content Strategy\"],\"articleSection\":[\"Blog\",\"Content\",\"Content Marketing\",\"Content Marketing\",\"Content Marketing Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/time-saving-effective-content-creation-tips\/\",\"name\":\"Time-Saving Effective Content Creation Tips - 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