{"id":167389,"date":"2024-04-08T12:37:48","date_gmt":"2024-04-08T17:37:48","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=167389"},"modified":"2024-04-08T13:04:43","modified_gmt":"2024-04-08T18:04:43","slug":"2-ways-to-take-back-the-power-in-your-business-part-2","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/","title":{"rendered":"2 Ways to Take Back the Power in Your Business: Part 2"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2-1024x576.jpg\" alt=\"\" class=\"wp-image-167399\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before we dive into the second way to assume power in your business, let\u2019s revisit Part 1.&nbsp;<\/p>\n\n\n\n<p><strong>Who informs your marketing strategy?&nbsp;<\/strong><\/p>\n\n\n\n<p>YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Competitors<\/span>: Their advertising and digital presence and seemingly never-ending budgets consume the landscape.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Colleagues<\/span>: Their tried-and-true proven tactics or lessons learned.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Customers<\/span>: Their calls, requests, and ideas.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.&nbsp;<\/p>\n\n\n\n<p>It\u2019s time we move from defense to offense, sitting in the driver\u2019s seat rather than allowing any of the 3 Cs to control.&nbsp;<\/p>\n\n\n\n<p>It is one thing to learn from and entirely another to be controlled by.&nbsp;<\/p>\n\n\n\n<p>In Part 1, we explored how knowing what we want is critical to regaining power.<\/p>\n\n\n\n<p>1) Knowing what you want protects the bottom line.<\/p>\n\n\n\n<p>2) Knowing what you want protects you from the 3 Cs.&nbsp;<\/p>\n\n\n\n<p>3) Knowing what you want protects you from running on auto-pilot.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can read Part 1 here<\/a>; in the meantime, let\u2019s dive in!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>How to Regain Control of Your Business: <\/em><em>Knowing Who You Are<\/em><\/h2>\n\n\n\n<p>Vertical alignment is a favorite concept of mine, coined over the last two years throughout my personal journey of knowing self.&nbsp;<\/p>\n\n\n\n<p>Consider the diagram below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167391\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vertical alignment is the state of internal <em>being<\/em> centered with who you are at your core.&nbsp;<\/p>\n\n\n\n<p>Horizontal alignment is the state of external <em>doing<\/em> engaged with the world around you.<\/p>\n\n\n\n<p>In a state of vertical alignment, your business operates from its core center, predicated on its mission, values, and brand. It is authentic and confident and cuts through the noise because it is entirely unique from every competitor in the market.&nbsp;<\/p>\n\n\n\n<p>From this vertical alignment, your business is positioned for horizontal alignment to fulfill the integrity of its intended services, instituted processes, and promised results.&nbsp;<\/p>\n\n\n\n<p>A strong brand is not only differentiated in the market by its vertical alignment but delivers consistently and reliably in terms of its products, offerings, and services and also in terms of the customer experience by its horizontal alignment.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s examine what knowing who you are looks like in application, as well as some habits to implement with your team to strengthen vertical alignment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Knowing who You are Protects You from Horizontal Voices.&nbsp;<\/h3>\n\n\n\n<p>The strength of \u201cWho We Are\u201d predicates the ability to maintain vertical alignment when something threatens your stability. When a colleague proposes a tactic that is not aligned with your values. When the customer comes calling with ideas that will knock you off course as bandwidth is limited or the budget is tight.&nbsp;<\/p>\n\n\n\n<p>I was on a call with a gal from my Mastermind when I mentioned a retreat I am excited to launch in the coming months.&nbsp;<\/p>\n\n\n\n<p>I shared that I was considering its positioning, given its curriculum is rooted in emotional intelligence (EQ) to inform personal brand development. The retreat serves C-Suite, but as EQ is not a common conversation among this audience, I was considering the best positioning.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/3-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167393\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>She advised, \u201cSell them solely on the business aspects, and then sneak attack with the EQ when they\u2019re at the retreat!\u201d&nbsp;<\/p>\n\n\n\n<p>At first blush, it sounds reasonable. After all, there\u2019s a reason why the phrase, \u201cSell the people what they want, give them what they need,\u201d is popular.<\/p>\n\n\n\n<p>Horizontal advice and counsel can produce a wealth of knowledge. However, we must always approach the horizontal landscape \u2013 the external \u2013 powered by vertical alignment \u2013 centered internally with the core of who we are.&nbsp;<\/p>\n\n\n\n<p>Upon considering my values of who I am and the vision of what I want for this event, I realized the lack of transparency is not in alignment with my values nor setting the right expectations for the experience.<\/p>\n\n\n\n<p>Sure, maybe I would get more sales; however, my bottom line \u2014 what I want \u2014 is not just sales. I want transformation on an emotional level. I want C-Suite execs to leave powered from a place of emotional intelligence to decrease decisions made out of alignment with who they are or executing tactics rooted in guilt, not vision.&nbsp;<\/p>\n\n\n\n<p>Ultimately, one of my core values is authenticity, and I must make business decisions accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Knowing who You are Protects You from Reactivity.<\/h3>\n\n\n\n<p>Operating from vertical alignment maintains focus on the bottom line and the strategy to achieve it. From this position, you are protected from reacting to the horizontal pressures of the 3 Cs: Competitors, Colleagues, and Customers.&nbsp;<\/p>\n\n\n\n<p>This does not mean you do not adjust tactics or learn.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/4-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167394\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However, your approach to adjustments is proactive direction, not reactive deviations. To do this, consider the following questions:<\/p>\n\n\n\n<p><em>First: How does their (any one of the 3 Cs) tactic measure against my proven track record of success?<\/em><\/p>\n\n\n\n<p>If your colleague promotes adding newsletters to your strategy, lean in and ask, \u201cWhy?\u201d&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are their outcomes?&nbsp;<\/li>\n\n\n\n<li>What metrics are they tracking for success?&nbsp;<\/li>\n\n\n\n<li>What is their bottom line against yours?&nbsp;<\/li>\n\n\n\n<li>How do newsletters fit into their strategy and stage(s) of the customer journey?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Always consider your historical track record of success first and foremost.&nbsp;<\/p>\n\n\n\n<p>Have you tried newsletters in the past? Is their audience different from yours? Why are newsletters good for them when they did not prove profitable for you?&nbsp;<\/p>\n\n\n\n<p>Operate with your head up and your eyes open.&nbsp;<\/p>\n\n\n\n<p>Maintain focus on <em>your<\/em> bottom line and ask questions. Revisit your data, and don\u2019t just take their word for it.&nbsp;<\/p>\n\n\n\n<p><em><strong>2. Am I allocating time in my schedule?<\/strong><\/em><\/p>\n\n\n\n<p>I had coffee with the former CEO of Jiffy Lube, who built the empire that it is today.&nbsp;<\/p>\n\n\n\n<p>He could not emphasize more how critical it is to allocate time for thinking. Just being \u2014 not doing \u2014 and thinking about your business or department.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/5-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167395\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Especially for senior leaders or business owners, but even still for junior staff.&nbsp;<\/p>\n\n\n\n<p>The time and space to <em>be<\/em> fosters creative thinking, new ideas, and energy. Some of my best campaigns are conjured on a walk or in the shower.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/author\/kasim-aslam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kasim Aslam<\/a>, founder of the world\u2019s #1 Google Ads agency and a dear friend of mine, is a machine when it comes to hacks and habits. He encouraged me to take an audit of my calendar over the last 30 days to assess how I spend time.&nbsp;<\/p>\n\n\n\n<p>\u201cCreate three buckets,\u201d he said. \u201cOrganize them by the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tasks that Generate Revenue<\/li>\n\n\n\n<li>Tasks that Cost Me Money<\/li>\n\n\n\n<li>Tasks that Didn\u2019t Earn Anything\u201d<\/li>\n<\/ul>\n\n\n\n<p>He and I chatted after I completed this exercise, and I added one to the list: Tasks that are Life-Giving.&nbsp;<\/p>\n\n\n\n<p>Friends \u2014 if we are running empty, exhausted, or emotionally depleted, our creative and strategic wherewithal will be significantly diminished. We are holistic creatures and, therefore, must nurture our mind, body, soul, and spirit to maintain optimum capacity for impact.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/6-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167396\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I shared this hack with a friend of mine. Not only did she identify meetings that were costing her money and thus needed to be eliminated, but she also identified that particular meetings could actually turn revenue-generating! She spent a good amount of time each month facilitating introductions; now, she is adding Strategic Partnerships to her suite of services.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><em>ACTION<\/em>: Analyze your calendar\u2019s last 30-60 days against the list above.&nbsp;<\/p>\n\n\n\n<p>Include what is life-giving!&nbsp;<\/p>\n\n\n\n<p>How are you spending your time? What is the data showing you? Are you on the path to achieving <em>what<\/em> you want and living in alignment with <em>who<\/em> you want to be?<\/p>\n\n\n\n<p>Share with your team or business partner for the purpose of accountability, and implement practical changes accordingly.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, remember: If you will not protect your time, no one else will.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Knowing who You are Protects You from Lack.&nbsp;<\/h3>\n\n\n\n<p>\u201cWhat are you proud of?\u201d someone asked me last year.&nbsp;<\/p>\n\n\n\n<p>\u201cNothing!\u201d I reply too quickly. \u201cI know I\u2019m not living up to my potential or operating in the full capacity I could be.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/8-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167397\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/8-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/8-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/8-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/8-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/8-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>They looked at me in shock. \u201cYou need to read <em>The Gap And The Gain<\/em>.\u201d<\/p>\n\n\n\n<p>I silently rolled my eyes.<\/p>\n\n\n\n<p>I already knew the premise of the book, or I thought I did. I mused: <em>My vision is so big, and I have so much to accomplish. The thought of solely focusing on \u201cmy wins\u201d sounded like an excuse to abdicate personal responsibility.&nbsp;<\/em><\/p>\n\n\n\n<p>But I acquiesced.&nbsp;<\/p>\n\n\n\n<p>The premise of this book is to measure one\u2019s self from where they started and the success from that place to where they are today \u2014 the gains \u2014 rather than from where they hope to get and the seemingly never-ending distance \u2014 the gap.<\/p>\n\n\n\n<p>Ultimately, Dr. Benjamin Hardy and Dan Sullivan encourage changing perspectives to assign success, considering the starting point rather than the destination.<\/p>\n\n\n\n<p>The book opens with the following story:<\/p>\n\n\n\n<p>Dan Jensen was an Olympic speed skater, notably the fastest in the world. But in each game spanning a decade, Jansen could not catch a break. \u201cFlukes\u201d \u2014 even tragedy with the death of his sister in the early morning of the 1988 Olympics \u2014 continued to disrupt the prediction of him being favored as the winner.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/7-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167398\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/7-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/7-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/7-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/7-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/7-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The 1994 Olympics were the last of his career. He had one more shot.<\/p>\n\n\n\n<p>Preceding his last Olympics in 1994, Jansen adjusted his mindset. He focused on every single person who invested in him, leading to this moment. He considered just how very lucky he was to even participate in the first place. He thought about his love for the sport itself, all of which led to an overwhelming realization of just how much he had gained throughout his life.<\/p>\n\n\n\n<p>He raced the 1994 Olympic games differently, as his mindset powering every stride was one of confidence and gratitude \u2014 predicated on the gains rather than the gap in his life.&nbsp;<\/p>\n\n\n\n<p>This race secured him his first and only gold medal and broke a world record, simultaneously proving one of the most emotional wins in Olympic history.&nbsp;<\/p>\n\n\n\n<p>Friends, knowing who we are on the personal and professional level, can protect us from those voices of shame or guilt that creep in.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><em>PERSONAL ACTION: <\/em>Create two columns. On one side, create a list of where you were when you started your business or your position at your company. Include skills and networks and even feelings about where you were in life. On the other side, outline where you are today.&nbsp;<\/p>\n\n\n\n<p>Look at how far you\u2019ve come.&nbsp;<\/p>\n\n\n\n<p><em>COMPANY ACTION:<\/em> Implement a quarterly meeting to review the past three months. Where did you start? Where are you now?&nbsp;<\/p>\n\n\n\n<p>Celebrate the gain!<\/p>\n\n\n\n<p>Only from this place of gain mindset, can you create goals for the next quarter predicated on where you are today.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Ultimately, my hope for you is that you deliver exceptional and memorable experiences laced with empathy toward the customer (horizontally aligned) yet powered by the authenticity of the brand (vertically aligned).&nbsp;<\/p>\n\n\n\n<p>Aligning vertically maintains our focus on the bottom line and powers horizontal fulfillment.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"246\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/ContentCertification_Header1-300x246.png\" alt=\"Content Marketing Certification\" class=\"wp-image-156628 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Want to get certified in Content Marketing?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals\u2014EVERYTHING you need to know to become a true master of digital marketing.\u200b <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/content-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Granted, there will be strategic times and seasons for adjustment; however, these changes are to be made on the heels of consulting who we are as a brand \u2014 not in reaction to the horizontal landscape of what is the latest and greatest in the industry.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion\u2026<\/h2>\n\n\n\n<p>Taking back control of your business and marketing strategies requires a conscious effort to resist external pressures and realign with what you want and who you are.<\/p>\n\n\n\n<p>Final thoughts as we wrap up:&nbsp;<\/p>\n\n\n\n<p><em>First, identify the root issue(s).<\/em><\/p>\n\n\n\n<p>Consider which of the 3 Cs holds the most power: be it competition, colleagues, or customers.<\/p>\n\n\n\n<p><em>Second, align vertically.<\/em><\/p>\n\n\n\n<p>Vertical alignment facilitates individuality in the market and ensures you \u2014 and I \u2014 stand out and shine while serving our customers well.&nbsp;<\/p>\n\n\n\n<p><em>Third, keep the bottom line in view.<\/em><\/p>\n\n\n\n<p>Implement a routine that keeps you and your team focused on what matters most, and then create the cascading strategy necessary to accomplish it.&nbsp;<\/p>\n\n\n\n<p><em>Fourth, maintain your mindsets.<\/em><\/p>\n\n\n\n<p>Who You Are includes values for the internal culture. Guide your team in acknowledging the progress made along the way and embracing the gains to operate from a position of strength and confidence.<\/p>\n\n\n\n<p><em>Fifth, maintain humility.<\/em><\/p>\n\n\n\n<p>I cannot emphasize enough the importance of humility and being open to what others are doing. However, horizontal alignment must come after vertical alignment. Otherwise, we will be at the mercy of the whims and fads of everyone around us. Humility allows us to be open to external inputs and vertically aligned at the same time.<\/p>\n\n\n\n<p>Buckle up, friends! It\u2019s time to take back the wheel and drive our businesses forward.&nbsp;<\/p>\n\n\n\n<p>The power lies with you and me.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.<\/p>\n","protected":false},"author":6753,"featured_media":167400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,93,38,170,51,89,867,60,62,192],"tags":[1084,1086,982,1082,1083,428,694,932,69,1085],"class_list":["post-167389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing","category-ecommerce","category-entrepreneur-interviews","category-marketing-agencies","category-marketing-management","category-seo","category-social","category-social-media","category-social-media-marketing","tag-bottom-line","tag-business-control","tag-business-strategy","tag-competition","tag-customer-relations","tag-entrepreneurship","tag-goal-setting","tag-leadership","tag-marketing","tag-self-awareness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/christene.theknowingagency\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T17:37:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T18:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christene Marie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christene Marie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\"},\"author\":{\"name\":\"Christene Marie\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/3984e22134ebac63b53a5efbc9999048\"},\"headline\":\"2 Ways to Take Back the Power in Your Business: Part 2\",\"datePublished\":\"2024-04-08T17:37:48+00:00\",\"dateModified\":\"2024-04-08T18:04:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\"},\"wordCount\":2158,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg\",\"keywords\":[\"Bottom line\",\"Business control\",\"business strategy\",\"Competition\",\"Customer relations\",\"entrepreneurship\",\"goal setting\",\"leadership\",\"Marketing\",\"Self-awareness\"],\"articleSection\":[\"Blog\",\"Content Marketing\",\"Ecommerce\",\"Entrepreneur Interviews\",\"Marketing Agencies\",\"Marketing Management\",\"SEO\",\"Social\",\"Social Media\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\",\"name\":\"2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg\",\"datePublished\":\"2024-04-08T17:37:48+00:00\",\"dateModified\":\"2024-04-08T18:04:43+00:00\",\"description\":\"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2 Ways to Take Back the Power in Your Business: Part 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/3984e22134ebac63b53a5efbc9999048\",\"name\":\"Christene Marie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/03\/Copy-of-Christene-Marie8381-Loose-150x150.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/03\/Copy-of-Christene-Marie8381-Loose-150x150.jpg\",\"caption\":\"Christene Marie\"},\"description\":\"Founder and CEO of The Knowing Agency and international speaker, Christene Marie empowers executives and organizations to position their corporate and personal brands with authenticity in order to establish an emotional connection with their target audience at every touch point of their customer journey. Together with her team, Christene has led communications for Amazon\u2019s inaugural event in DEI, trained entrepreneurs in Honduras in partnership with USAID international programming, and guided marketing initiatives and storytelling on behalf of the Kellogg Foundation\u2019s initiative to bring equitable opportunities to persons of color and children living in poverty. Among nationally acclaimed clients, such as Toyota, Walgreens, and the NAACP, Christene is passionate about forwarding the impact of organizations making significant transformations in their local communities. In addition to serving as a featured speaker on today\u2019s top digital marketing stages and podcasts and as a Partner in her family business, which celebrated 100 years in 2022, Christene Marie debuted in her first feature film set to release at the end of 2023. Weaving the creative with entrepreneurial acumen to facilitate a deeper understanding of the human soul, Christene\u2019s proprietary Knowing Process accentuates empathy-driven branding and measurement marketing to drive emotional connections and measurable, scalable results against bottom-line goals.\",\"sameAs\":[\"https:\/\/www.facebook.com\/christene.theknowingagency\",\"https:\/\/www.instagram.com\/christenemarie_\/\",\"https:\/\/www.linkedin.com\/in\/christenemarie\/\"],\"url\":\"https:\/\/www.digitalmarketer.com\/author\/christene-marie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer","description":"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/","og_locale":"en_US","og_type":"article","og_title":"2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer","og_description":"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.","og_url":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/","og_site_name":"DigitalMarketer","article_author":"https:\/\/www.facebook.com\/christene.theknowingagency","article_published_time":"2024-04-08T17:37:48+00:00","article_modified_time":"2024-04-08T18:04:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg","type":"image\/jpeg"}],"author":"Christene Marie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Christene Marie","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/"},"author":{"name":"Christene Marie","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/3984e22134ebac63b53a5efbc9999048"},"headline":"2 Ways to Take Back the Power in Your Business: Part 2","datePublished":"2024-04-08T17:37:48+00:00","dateModified":"2024-04-08T18:04:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/"},"wordCount":2158,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg","keywords":["Bottom line","Business control","business strategy","Competition","Customer relations","entrepreneurship","goal setting","leadership","Marketing","Self-awareness"],"articleSection":["Blog","Content Marketing","Ecommerce","Entrepreneur Interviews","Marketing Agencies","Marketing Management","SEO","Social","Social Media","Social Media Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/","url":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/","name":"2 Ways to Take Back the Power in Your Business: Part 2 - DigitalMarketer","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg","datePublished":"2024-04-08T17:37:48+00:00","dateModified":"2024-04-08T18:04:43+00:00","description":"Discover how to reclaim control of your business with insightful strategies to navigate competition, colleagues, and customer demands.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-Ways-to-Take-Back-the-Power-in-Your-Business_-Part-2-lead.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"2 Ways to Take Back the Power in Your Business: Part 2"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/3984e22134ebac63b53a5efbc9999048","name":"Christene Marie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/03\/Copy-of-Christene-Marie8381-Loose-150x150.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/03\/Copy-of-Christene-Marie8381-Loose-150x150.jpg","caption":"Christene Marie"},"description":"Founder and CEO of The Knowing Agency and international speaker, Christene Marie empowers executives and organizations to position their corporate and personal brands with authenticity in order to establish an emotional connection with their target audience at every touch point of their customer journey. Together with her team, Christene has led communications for Amazon\u2019s inaugural event in DEI, trained entrepreneurs in Honduras in partnership with USAID international programming, and guided marketing initiatives and storytelling on behalf of the Kellogg Foundation\u2019s initiative to bring equitable opportunities to persons of color and children living in poverty. Among nationally acclaimed clients, such as Toyota, Walgreens, and the NAACP, Christene is passionate about forwarding the impact of organizations making significant transformations in their local communities. In addition to serving as a featured speaker on today\u2019s top digital marketing stages and podcasts and as a Partner in her family business, which celebrated 100 years in 2022, Christene Marie debuted in her first feature film set to release at the end of 2023. Weaving the creative with entrepreneurial acumen to facilitate a deeper understanding of the human soul, Christene\u2019s proprietary Knowing Process accentuates empathy-driven branding and measurement marketing to drive emotional connections and measurable, scalable results against bottom-line goals.","sameAs":["https:\/\/www.facebook.com\/christene.theknowingagency","https:\/\/www.instagram.com\/christenemarie_\/","https:\/\/www.linkedin.com\/in\/christenemarie\/"],"url":"https:\/\/www.digitalmarketer.com\/author\/christene-marie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/167389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/6753"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=167389"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/167389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/167400"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=167389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=167389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=167389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}