Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers’ spam folders. It’s a marketer’s worst nightmare, and it’s about to become a reality for those who don’t take action. <\/p>\n\n\n\n
In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.<\/p>\n\n\n\n
Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.<\/p>\n\n\n\n
Don’t let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers’ inboxes and avoid the dreaded spam folder.<\/p>\n\n\n\n
KEY TAKEAWAYS<\/strong>:<\/strong><\/p>\n\n\n\n 00:57 What’s changing in email deliverability<\/p>\n\n\n\n 02:02 Why email providers are getting serious about spam<\/p>\n\n\n\n 02:49 Examples of DNS authentication and common mistakes<\/p>\n\n\n\n 04:40 SPF and DKIM Explained<\/p>\n\n\n\n 07:00 Consequences of not meeting the new email deliverability requirements<\/p>\n\n\n\n 08:46 Practical Steps for Authentication<\/p>\n\n\n\n 11:55 How to authenticate your DNS records step-by-step<\/p>\n\n\n\n 15:14 Why you need to authenticate every platform separately<\/p>\n\n\n\n 17:52 The new complaint rate ceiling and how to stay compliant<\/p>\n\n\n\n 19:08 Understanding Google Postmaster Tools and IP reputation<\/p>\n\n\n\n 20:17 Managing email lists and engagement<\/p>\n\n\n\n 22:23 Cleaning your email list<\/p>\n\n\n\n 24:08 Finding the sweet spot for engagement<\/p>\n\n\n\n 27:09 Where to find help for email compliance<\/p>\n\n\n\n 28:08 Handling hard and soft bounces<\/p>\n\n\n\n 31:10 Recap and final tips<\/p>\n\n\n\n Listen Now<\/strong><\/p>\n\n\n\n