Need a primer on ad retargeting? Read this first<\/a>.<\/p>\n Most AdWords and Facebook accounts have a remarketing list that captures all visitors in the last 30 days. This is the default that both platforms provide. Here\u2019s where the grid begins to take shape. Start by segmenting your list by behavior. And for our purposes there are 3 groups of visitors.<\/p>\n One of the greatest predictors of future behavior is past behavior and, especially, the RECENCY of that past behavior. The only limit here is your imagination. You can remarket with an upsell or cross-sell to your buyers, but you\u2019ll want a separate list for that. Here\u2019s a variant of the remarketing grid that we\u2019ve had great results with. Breaking down the \u201cinterested\u201d segment even further can help you pin point an even more qualified audience segment. This is Part 2\u00a0of my \u201cRemarketing Grid.\u201d It\u2019s focus is to help you visualize your remarketing efforts, which in turn makes setting up the needed elements in Adwords and Facebook that much easier. Before you start building any remarketing lists, it\u2019s important to factor in audience size to each list you make. This is easy enough and it\u2019s always a little satisfying to know how big your buyers list is. Interested traffic is the key to the Remarketing Grid. This is the segment that you\u2019re going to get more conversions from, and it\u2019s important to understand how people can show their interest in you based on their behavior on your site. By identifying the interested, we\u2019ve also identified the uninterested. It\u2019s always been possible to target a portion of people on your remarketing list based on the time elapsed since they were added. “You can reach a custom audience by combining remarketing\u00a0lists in an AND, OR or NOT relationship. Custom combination lists let you create advanced lists out of existing remarketing lists. Say that you want to offer a special price to people who buy three products as a set \u2013 for example, a mobile phone, a headset and a charger \u2013 but these products are in three different URLs. To create a remarketing list of people who visited the three products, you could create one list of “people who visited the mobile phones page”, one list of “people who visited the headset page” and a third list of “people who visited the charger page” Then, you could create a custom combination to reach people who saw the mobile page AND the headset page AND the charger page.”<\/p><\/blockquote>\n However, having run hundreds of Adwords accounts at WebSavvy<\/a>\u00a0and having analyzed\u00a0thousands more, I know that custom combos are rarely used and a bit confusing. In the past if you wanted to show different ads, or bid differently based on time, you\u2019d have to create 2 custom combos:<\/p>\n In other words:<\/p>\n Still with me? We\u2019re going to use something called Exclusions<\/a> to “block” the traffic we don\u2019t want. For this example,\u00a0let\u2019s try and\u00a0target people that have viewed the cart page in the past 30 days, but NOT anyone that made it a step further (to the checkout page), and NOT those people viewing the cart page in the last 15 days. Not the most intuitive way to do this, right? Remember you can use the grid to show different ads and\u00a0(more importantly) bid different amounts to each segment.<\/p>\n For all the audiences you\u2019re going to create for the Remarketing Grid you\u2019re going to need to make a custom audience. Just like in AdWords, you want to create a list of people that have purchased on your site. Much like AdWords you must identify how traffic is showing they\u2019re interested in what you have to offer. The simplest way to segment your audience on Facebook is by time. When you create a custom audience off of your website traffic, the default time frame is 30 days. But that simply ignores the fact that the person on day 29 is significantly less likely to take action than the person on your site yesterday. If you have enough traffic, duplicate this time frame with each of your segments of interested traffic. If you still have loads of traffic, try even shorter time frames, but remember, you\u2019ll need to have unique creative to send to each segment you make.<\/p>\n Where can you exclude and include these lists you\u2019ve made? Here\u2019s a basic example from an eCommerce store dealing in ladies fashion. You may want to remind people who are a little more to the right of your remarketing grid.<\/a>The Typical Remarketing Setup<\/h2>\n
\nIt looks like this inside your AdWords account:
\n![\"mike-rhodes-remarketing-grid-img1\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img1.jpg\")
\nLet\u2019s visualize it like this\u2026
\n![\"mike-rhodes-remarketing-grid-img2\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img2.jpg\")
\nA typical site visitor will stay on this list (also called an audience) for 30 days, and then at 31 days they\u2019ve \u201cfallen off\u201d your remarketing list.
\nIt looks like this\u2026
\n![\"mike-rhodes-remarketing-grid-img3\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img3.jpg\")
\nThe only way the visitor doesn\u2019t fall off the list is if they return to your site, at which point they get added to the list all over again.
\nMake sense?<\/p>\nRemarketing Segmentation: By Behavior\u00a0<\/strong><\/h2>\n
\n
![\"mike-rhodes-remarketing-grid-img4\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img4.jpg\")
\nWe\u2019re not really interested (yet) in paying for remarketing ads to reach people who\u2019ve already bought, or the people that didn\u2019t like what you have to offer.
\nSo don\u2019t add those 2 groups to your list.
\nHere\u2019s what your custom audience will look like in Facebook\u2026
\n![\"mike-rhodes-remarketing-grid-img5\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img5.jpg\")
\nWe\u2019ll dig into this in more detail in parts 2 and 3. For now, think of interested visitors as those that have visited a particular part of your site.
\nIf you\u2019re a lead generation site, this might be someone that\u2019s read about your services, or a particular blog post.
\nIf you\u2019ve got an ecommerce store it might be anyone that\u2019s been to a particular product page, or the checkout page.
\nIt\u2019s also worth noting that the \u201cNot Interested\u201d group might be half, or more, of your traffic.
\nSo, NOT showing ads to these people means that your results are likely to increase as only the best prospects will now see your ads.
\nBy NOT showing ads to the \u201cNot Interested\u201d group you will<\/p>\n\n
Remarketing Segmentation: By Time<\/strong><\/h2>\n
\nIf you visited the gym and worked out yesterday, you are much more likely to visit the gym again very soon. Much more likely than someone that hasn\u2019t visited the gym in 14, 30 or 365 days.
\nRecency of behavior can predict just about anything.
\nIf you smoked today, you’re more likely to smoke tomorrow than someone that hasn\u2019t smoked in 6 months. If you buy furniture for your home today, you are much more likely to buy more furniture (and soon) than someone that hasn\u2019t bought furniture in over a year.
\nGet it?
\nSo, one of the most powerful ways to segment your remarketing audiences is by RECENCY.
\nHere is the Remarketing Grid segmented by time\u2026
\n![\"mike-rhodes-remarketing-grid-img6\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img6.jpg\")
\nThe times in this image are just an illustration, you\u2019ll use whatever timeframes make the most sense for you based on how people buy from you and what your sales cycle looks like.
\nBut one thing (almost always) remains constant. The most RECENT members of your audience are more likely to buy than those that are less recent.
\n![\"mike-rhodes-remarketing-grid-img7\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img7.jpg\")
\nIt stands to reason that this group is more likely to buy than the person that left your site 60 days ago or 300 days ago! We therefore want to spend the bulk of our remarketing budget here.
\nThere\u2019s another benefit to segmenting by time. And that\u2019s changing the creative\u2014the ad that users on the list actually see.
\n![\"mike-rhodes-remarketing-grid-img8\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img8.jpg\")
\nFor example\u2026<\/p>\n\n
\nSegmenting by time also lets you reduce how much you bid over time. If the most recent visitors are more likely to buy, then as recency decreases so do your chances of getting the sale. So it makes sense to pay less for these segments that are less likely to convert.
\n![\"mike-rhodes-remarketing-grid-img9\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img9.jpg\")
\nIn this case the 0-3 day segment is going to get a much bigger bid than the bottom end, the 15-30 day audience. Fish where the fish are!<\/p>\nDon\u2019t Ignore the Buyers!<\/strong><\/h2>\n
\nWith this setup we are targeting those that visited our \u2018checkout success\u2019 page (or thank you page) which indicates that they bought something.
\n![\"mike-rhodes-remarketing-grid-img10\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img10.jpg\")
\nYou can show upsell ads to everyone that bought on your site in the past 365 days.
\nYou can also create a similar audience (called a \u201clookalike audience\u201d on Facebook) where Google compares all the information that they know about those people that bought from you and builds a list of people similar to them.
\nYou can then show ads to those new groups.
\nUse similar audiences with caution. A “previous buyers” list is a great place to start.
\n![\"mike-rhodes-remarketing-grid-img11\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img11.jpg\")
\nA similar audience looks like this in Adwords:
\n![\"mike-rhodes-remarketing-grid-img12\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img12.jpg\")
<\/p>\nUsing \u201cOccasional Ads\u201d<\/strong><\/h2>\n
\nShow your ads for a period of time, and then turn them off for a period of time.
\n![\"mike-rhodes-remarketing-grid-img13\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img13.jpg\")
\nYou\u2019ll notice that the time frame has changed\u2014again this is just for illustration purposes.
\nIn the above example, ads will be shown for the first 30 days, and then stopped. At day 60, ads will pop up again for 10 days and then stop again. They show up again at day 100 for another 10 days.
\nThis helps fight banner fatigue.
\nAnd people won\u2019t notice when your ads go away, but our brains somehow remember little things like domain names or logos. When the ads pop up again, they get noticed because they\u2019re familiar\u2014but they haven\u2019t been seen for a period of time.<\/p>\nGo Deep in Segments<\/strong><\/h2>\n
\n![\"mike-rhodes-remarketing-grid-img14\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img14.jpg\")
\nBy using “Time on Site” to build a remarketing list (covered in part 3), you only add the most engaged visitors to your remarketing list.
\nAnother approach is to think about how \u2018deep\u2019 into your site they get. So, people that add a product to the cart is one level, viewing the cart is sign of deeper interest and finally a view of the checkout page is an even larger expression of interest in your product.
\n![\"mike-rhodes-remarketing-grid-img15\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img15.jpg\")
\nIn this instance we want to show a specific ad to people who viewed the cart between 10 and 15 days ago, but haven\u2019t yet been to the checkout page. You might for instance bid a bit more to show ads to people that have viewed the checkout for that same time period.
\n![\"mike-rhodes-remarketing-grid-img16\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img16.jpg\")
\nYour website is going to dictate what \u201cinterested\u201d means. You may have 6 levels or just 1. The time frame may be days or months depending on your products.
\nApply this Remarketing Grid to your business and see how you can change it so it\u2019s tailor made for your site, your traffic and your profit.<\/p>\nPart 2: How to Put The Remarketing Grid into Practice in Your AdWords and Facebook Accounts<\/h2>\n
\nIn a nutshell\u2014your site traffic is not all equal and nor should you treat them that way.
\nThe key to really profitable remarketing is segmentation<\/strong>.
\nLet\u2019s get into a bit more detail about how you go about segmenting your traffic into a grid that outlines the more profitable chunks of your traffic. We\u2019ll start with how to do it in AdWords and then cover the same ideas for Facebook ads.<\/p>\nCreating your Remarketing Grid with the AdWords Interface<\/strong><\/h2>\n
\nThere are no absolutes other than Google requiring a minimum of 100 people on your list. However if your audience size is less than 1,000, consider expanding the date range — an audience of less than 1,000 is probably going to be too small to be effective.
\nLikewise at the other end of the scale, if your audience size is greater than 10,000 then it may pay to reduce the date range to target a smaller segment of your audience.
\nOnce your lists have enough traffic volume it\u2019s time to segment by behavior.
\nPart 1 explained that the behaviors we’re looking for are:<\/p>\n\n
Remarketing Segmentation: By\u00a0Buyers<\/strong><\/h3>\n
\nThe simplest way to do this is to build a list from traffic to your Thank You<\/a>\u00a0page. This would be the page that people see after purchasing or entering their details. Don\u2019t have a Thank You page? Go make one before reading any further. It\u2019s essential<\/a>.<\/p>\nRemarketing Segmentation: By \u201cInterested\u201d<\/strong><\/h3>\n
\nFor eCommerce it\u2019s fairly straightforward. Anyone that has been to the cart or checkout page is someone that intended to give you business, but something stopped them.
\nThese lists are going to be simple with large volume eCommerce sites.
\nFor sites with lower traffic, take one step back. People looking at product or category pages are showing that they\u2019re at least looking for something specific.
\nLead generation sites don\u2019t have such obvious clues… but it\u2019s pretty fair to assume that people going beyond the homepage have more than a passing interest.
\nKey sales pages may be another source of traffic that identifies as \u201cinterested.\u201d
\n(Part 3 of this series will show you how to use Google Analytics to find more ways to identify and define interested traffic.)<\/p>\nRemarketing Segmentation: By\u00a0\u201cUninterested\u201d<\/strong><\/h3>\n
\nAnyone who isn\u2019t present on any of your interested lists or buyers lists\u2014they\u2019re just not that into you (yet). So don\u2019t waste any budget on them.<\/p>\nRemarketing Segmentation: By Time<\/strong><\/h3>\n
\nIt\u2019s just been a somewhat complicated process to do so… until now!
\nThe trick is to use something called Custom Combinations. \u00a0Never heard of them?
\nHere’s a fantastic explanation and example of custom combinations<\/a> from Google…<\/p>\n
\nThat\u2019s why I created the Grid.
\nI\u2019m going to use \u2018all visitors<\/strong>\u2019 here just to clarify the idea of segmenting by time. Once you\u2019ve got this though, ensure you test using \u2018interested<\/strong>\u2019 lists rather than all site visitors as you\u2019ll usually get better results ( this means more profits). So let\u2019s assume we have 3 lists:<\/p>\n\n
\n
\n
\nAs you can imagine, once you start doing this for two or three \u2018interested\u2019 segments and\u00a0your buyers, and then possible with many more data ranges, the number of custom combos starts to get out of control!
\nThe Grid solves that.
\nYou still have to create all those lists (You were doing that anyway… right?)\u2014but now you don\u2019t need to use any combos at all.
\nWhich brings me to…<\/p>\nRetargeting Segmentation: Excluding Traffic<\/h3>\n
\nSo to target only people between day 7 and\u00a0day 30, we simply target everyone on the 30 day list (all 30) and\u00a0exclude everyone on the 7 day list (all 7).
\nFor the technically minded… you can add exclusions in Adwords at the Campaign or Ad group level, which you choose will depend on the structure of your account.
\nAd group level is probably safest to use unless you\u2019re going to create a new remarketing campaign for every segment\u2014which isn’t recommended.<\/p>\nRemarketing Grid at Work: AdWords<\/h2>\n
\nWhy? Well we might be targeting the more recent visitors (for this segment) in a different ad group (and probably bidding more for those).
\nAnd we might be targeting the more valuable checkout viewers in yet another ad group.
\nYes, that\u2019s a lot of different segments\u2014every square on the grid is a potential target and therefore a potential ad group. You don\u2019t have to target them all separately, but your campaigns will be more powerful and\u00a0more profitable if you do.
\nBack to our second example.
\nWe can picture this using the grid:
\n![\"pic-1\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/pic-1.jpg\")
\nSo to target this group we could (the old way) create 3 (yes, 3!) Custom Combinations.<\/p>\n\n
\nOr, we could simply create an audience targeting visitors to the cart in the past 30 days (\u2018cart 30\u2019):
\n![\"pic-2\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/pic-2.jpg\")
\nAnd then add this audience to our ad group:
\n![\"pic-3\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/pic-3.jpg\")
\nAnd then scroll down and add 2 exclusions (in this case at the ad group level): \u00a0\u2018checkout 30\u2019 and\u00a0\u2018cart 15.\u2019
\n![\"pic-4\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/pic-4.jpg\")
\nMuch easier, right?
\nTo target any 1 \u2018square\u2019 on the grid, target that audience and\u00a0then exclude the square to the left and\u00a0the square below:
\n![\"Screenshot-2015-11-10-12.42.43\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/Screenshot-2015-11-10-12.42.43.jpg\")
\nThe only constraint is your imagination… well and the number of people in each segment.
\nLet’s recap your task list:<\/p>\n\n
Creating your Remarketing Grid with the Facebook\u00a0Interface<\/strong><\/h2>\n
\nYou’ll do this in your Facebook Ads Manager >> Tools >> Audiences.
\n![\"Facebook_1_audiences\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/Facebook_1_audiences.jpg\")
\nThe campaign objective that gives you the most clarity over your remarketing is the \u201cclicks to site\u201d objective.
\nConversion objective campaigns don\u2019t give you the same control and transparency over your results and they tend to be more effective with larger audiences.
\nBefore getting too far into these audiences, it\u2019s vital to remember that on Facebook your audience size is going to dictate the time frame and\u00a0the budget you use.
\nPeople treat their Facebook newsfeed like they would their property.
\nMost people will tolerate the occasional unsolicited visitor knocking on their door, but if that person keeps coming with the same offer day after day, they\u2019ll be given some rough treatment. Your ads can get the same treatment if they show up too often.
\nIt\u2019s called ad fatigue<\/a> and it happens really fast in Facebook so you\u2019ve got to be aware of it. (Make sure you keep an eye on frequency on any of your remarketing campaigns.)
\nUnderstanding that, it\u2019s key to have a sizable audience that fits your time frame and never advertise to an audience of less than 100 people for more than 1 day. If you\u2019ve got a 5 day list of 100 people, chances are your ads are going to show up too often and experience some negative feedback!<\/p>\nRemarketing Segmentation: By\u00a0Buyers<\/strong><\/h3>\n
\nTo do this you\u2019ll need the url of the Thank You\u00a0page and create a custom audience of 180 days to that specific traffic. That\u2019s the largest possible time frame for Facebook.
\n![\"buyers1\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/buyers1.jpg\")
\nIf you\u2019re an eCommerce site where you\u2019d hope that your buyers are buying more often, create more buyers lists that suit what you\u2019d expect their buying cycle to be.
\nFor example, in the fashion market, repeat customers may happen every month — not so much in real estate.<\/p>\nRemarketing Segmentation: By “Interested”<\/strong><\/h3>\n
\neCommerce is going to have more obvious signals, like traffic that has looked at the cart or traffic that has viewed the checkout page. If you\u2019ve got an eCommerce store, use the product sales objective to give yourself the ability to show ads to people who\u2019ve viewed a product, added to cart and so on.
\nCategory traffic is another great example (see below) as it lets you show an appropriate ad to interested traffic.
\nLike I said above, lead generation websites can use a new feature called Custom Combinations<\/a>,\u00a0where you can create an audience that has been to two or more pages.
\n![\"customcombo\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/customcombo.jpg\")
\nIn this example the person will only show up in the audience if they\u2019ve been to the sales page AND the homepage. If you can identify the pages that your traffic are looking at before converting, you should include that in your custom combination!<\/p>\nRetargeting Segmentation: By Time<\/strong><\/h3>\n
\nYou can have a setup very similar to the AdWords portion:<\/p>\n\n
Retargeting Segmentation: Excluding Traffic<\/strong><\/h3>\n
\nIn Facebook it all happens at the Ad Set level. You can choose the custom audience to target and your ads will show to that audience only. But just as important are the audiences you exclude.<\/p>\nRemarketing Grid at Work:\u00a0Facebook<\/h2>\n
\nOne of the categories on their site is \u201cTops,\u201d so previously we\u2019ve made an audience that is comprised of people that have been to those pages.
\n![\"exclusions\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/exclusions.jpg\")
\nWhen I selected the target audience I also wanted to exclude the buyers from the past 14 days as they\u2019re much less likely to buy again.
\nIf you\u2019re to consider this in terms of the Remarketing Grid, we\u2019re only showing ads to the people who were recently interested and we\u2019re excluding the buyers —\u00a0Therefore taking up only the center left of the grid an audience that should be profitable… especially if there\u2019s an incentive in the ad, such as a discount!
\n![\"Screenshot-2015-11-10-12.43.37\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/Screenshot-2015-11-10-12.43.37.jpg\")
<\/p>\nOccasional Ads<\/strong><\/h3>\n
\nSetting this up on Facebook is very easy. Simply define a window of people you want to remind to visit your site.
\nLet\u2019s say you have a slightly longer buying cycle, so create an audience of site visitors from the past 45 days, and another from the past 50. Target your 50 day list and exclude<\/em> the 45 day list, and your all time buyers list.
\nNow your ads will pop up as nice reminder of your services. Plus, you can take advantage of Facebook\u2019s options to tailor your message or offer accordingly.
\nThere you have it\u2014setting up your Remarketing Grid using AdWords and Facebook. Everybody still with me? Good, because the best part of all of this is that it can be refined further still in Google Analytics (AdWords only).<\/p>\n<\/a>Part 3:\u00a0Advanced Remarketing with Google Analytics<\/h2>\n
![\"mike-rhodes-remarketing-grid-img27\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img27.jpg\")
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<\/span>![\"mike-rhodes-remarketing-grid-img34\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img34.jpg\")
![\"mike-rhodes-remarketing-grid-img35\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img35.jpg\")
![\"mike-rhodes-remarketing-grid-img36\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img36.jpg\")
![\"mike-rhodes-remarketing-grid-img37\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img37.jpg\")
![\"mike-rhodes-remarketing-grid-img38\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img38.jpg\")
<\/p>\n![\"mike-rhodes-remarketing-grid-img39\"](\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/mike-rhodes-remarketing-grid-img39.jpg\")
<\/p>\n