{"id":60123,"date":"2022-03-18T13:36:49","date_gmt":"2022-03-18T18:36:49","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=60123"},"modified":"2022-10-14T16:36:32","modified_gmt":"2022-10-14T21:36:32","slug":"build-traffic-campaigns","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/","title":{"rendered":"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-1024x576.png\" alt=\"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster\" class=\"wp-image-158867\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-1024x576.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-300x169.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-768x432.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-1536x864.png 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Ad Grid is the method DigitalMarketer&nbsp;uses to increase our ad success rate <strong>20 times over.<\/strong><br>It\u2019s how we <strong>plan, test, and measure<\/strong> paid traffic campaigns. It\u2019s the way we organize and systemize our traffic strategy.<\/p>\n\n\n\n<p>The Ad Grid takes the guess work out of creating an ad campaign.<br>It looks like this:<br><img decoding=\"async\" class=\"alignnone size-full wp-image-60132\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img1.jpg\" alt=\"build-traffic-campaigns-img1\" width=\"580\" height=\"435\"><br>But, the Ad Grid is much more than a spreadsheet\u2026 the real power is the process that goes along with the grid.<br>Systemizing a strategic process is tough. Systemizing the creation of an entire traffic campaign is <strong>nearly impossible<\/strong>. But, after 3 years, we\u2019ve developed a 7-step system we\u2019ll share with you today.<br>At DigitalMarketer, we follow this 7-Step Plan no matter the product or the traffic platform<strong> because it works<\/strong>.<br>The Ad Grid is applicable to ANY business OR traffic platform.<br>Today, you&#8217;ll get all our inside details on the Ad Grid including, but not limited to&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How we&nbsp;<strong>stopped<\/strong> creating \u201cone-hit wonder\u201d campaigns&nbsp;across ad platforms&#8230;<\/li><li>How to achieve scale and <strong>move prospects through the customer journey<\/strong>&#8230;<\/li><li>How we&nbsp;create <strong>high converting campaigns<\/strong>&#8230;<\/li><li>How to systemize your traffic strategy \u2013 whether that means outsourcing, or having an internal traffic team&#8230;<\/li><li>How to create a congruent <strong>market to message match<\/strong>&#8230;<\/li><\/ul>\n\n\n\n<p>Even better &#8212; we&#8217;re showing you a real campaign we launched at DigitalMarketer using this exact 7-step strategy. You&#8217;ll get the Avatars, the Hooks, the copy &#8212; everything.<br>Let&#8217;s first talk about the trap you&#8217;re susceptible to falling into if you&#8217;re not utilizing the Ad Grid. It&#8217;s one we&#8217;ve fallen into plenty, and one we want you to avoid. It&#8217;s&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Dreaded One-Hit Wonder Campaign<\/strong><\/h2>\n\n\n\n<p>One-hit wonder campaigns come about when marketers just make ads.<br>But there\u2019s a problem with just making ads. <strong>It leaves you open to creating \u201cone-off\u201d ad campaigns without a system or a plan<\/strong>.<br>The one-hit wonder, if you will.<br>One-hit wonder campaigns usually target one or 2\u00a0different audiences, may test a few different images or copy variations, and that\u2019s pretty much it\u2026<br>\u2026the person on the other side of the computer expects to launch this type of traffic campaign and BAM\u2026 sales and leads will start pouring in.<br>But, most of the time they don\u2019t. And, if they do\u2026 the campaign is only successful for a few days or weeks.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-blush-light-purple-gradient-background has-background\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"268\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/08\/customer-acquisition-badge-268x300-1.png\" alt=\"\" class=\"wp-image-162131 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Do You Want to Become A Master Media Buyer?<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\"><strong>Become One Of The Most In-Demand Media Buyers On The Market<\/strong>. <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/paid-traffic-mastery\/\">Get Certified \u00bb<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><br>Then, said person complains\u2026 \u201cFACEBOOK ADS DON\u2019T WORK,\u201d or \u201cXYZ TRAFFIC PLATFORM DOESN\u2019T SCALE.\u201d<br>What they don\u2019t realize is that they\u2019re creating one-hit wonder campaigns. They\u2019re only giving themselves 1\u00a0or 2\u00a0chances to sell their offer.<br>Well, what if those 1\u00a0or 2\u00a0copy variations still don\u2019t resonate with the audience? What if those 1\u00a0or 2\u00a0targeting groups aren\u2019t actually people who are interested in what you\u2019re talking about?<br>The campaign will fail.<br>Most people quit after this happens. But, you shouldn\u2019t.<br>You should use the Ad Grid, and give yourself a foundation for success\u2026 and 20+ different chances at success, not just one.<br>One-off campaigns are bad because:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They don\u2019t reflect the customer journey and <strong>repel prospects<\/strong> because the ad is being run down their throats.<\/li><li>They only work for a short amount of time and have <strong>low quality scores<\/strong>.<\/li><li>They <strong>aren\u2019t scalable<\/strong>.<\/li><li>They <strong>don\u2019t put a specific message in front of a specific audience<\/strong> because the marketer didn\u2019t think about segmentation or message match.<\/li><\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<p>Let\u2019s take a look at these mistakes, so you can be sure that you don\u2019t make them:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-off campaigns don\u2019t reflect the customer journey<\/strong>.<\/h4>\n\n\n\n<p>You want to build a relationship with your customer like you would in person.<br>You\u2019re looking to make friends.<br>Does it make sense to immediately ask someone you\u2019re hoping to become friends with for money?<br>No.<br>But that\u2019s exactly what some marketers are doing with their ads. They\u2019re putting an ad in front of their target audience and saying, \u201cHi, nice to meet you! Buy this product! You\u2019ll love it!\u201d<br>But why should someone buy? They don\u2019t know your brand from Adam.<br>Like all relationships in life, <strong>the brand needs to give value first<\/strong>. And that goes beyond the customer getting ABC product or DEF service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-off ads usually have low relevance\/quality scores<\/strong>.<\/h4>\n\n\n\n<p>That means the audience isn\u2019t resonating with the ads. The ad is repelling prospects, they\u2019re not taking the action that you optimized your campaign for, or worse \u2013 they\u2019re marking it as spam.<br>Why does this happen? Because you\u2019re not speaking to the right audience, you don\u2019t have market&nbsp;to&nbsp;message match in your ad copy, or you\u2019re trying to sell to someone before they\u2019re ready.<br>The next time the audience sees an ad from you, they\u2019ll probably cringe and think, \u201cThose guys.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-off ads aren\u2019t scalable<\/strong>.<\/h4>\n\n\n\n<p>In the past, we found ourselves launching campaigns that broke the rules I outlined above. These campaigns weren\u2019t <strong>scalable<\/strong>.<br>Not that there was anything wrong with these Facebook ads, they were successful in terms of ROI.<br>But, there were only a few ad variations within them. And they didn\u2019t always work\u2026<br>We found 80% of these ads failed, especially on Facebook. That\u2019s the nature of traffic. Sometimes you swing and miss.<br>If you\u2019re only setting one or 2&nbsp;ads, and you\u2019re only testing one or 2&nbsp;audiences, you\u2019re essentially putting all of our eggs in one basket.<br>And, we realized that\u2019s what we were doing. We weren\u2019t giving ourselves the ability to scale campaigns in the way we needed to grow our business. We were limiting ourselves.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-off ad campaigns typically don\u2019t have market to message match<\/strong>.<\/h4>\n\n\n\n<p>That means the ad is TOO BROAD.<br>Ads that don\u2019t have market to message match are essentially talking to a large group of people and offering them a one-size-fits-all package\/solution.<br>For the ad to be successful, it needs to <strong>have a specific offer <\/strong>that speaks to a<strong> specific group <\/strong>of people.<br>So how do you keep from making these mistakes? You deploy the Ad Grid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Ad Grid Process<\/strong><\/h2>\n\n\n\n<p>The Ad Grid will help create a honed in marketing strategy, so you can stop wasting time and money.<br>It\u2019s important to keep in mind that you\u2019re going to <strong>create an Ad Grid for every offer you roll out<\/strong>.<br>When you create an Ad Grid, <strong>focus on the \u201coffer\u201d that\u2019s the entry point for the funnel<\/strong>.<br>For those of you who are unfamiliar with the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/conversion-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel<\/a>, ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Is the customer <strong>AWARE<\/strong> there\u2019s a <strong>problem<\/strong>? Are they <strong>AWARE of you<\/strong>, and the<strong> solution you offer<\/strong> to the problem?<\/li><li>Are they <strong>EVALUATING<\/strong> if they should fix their problem, or just leave it be? Is the customer <strong>EVALUATING you and your competitors<\/strong>? Are they EVALUATING what <strong>product or service to buy<\/strong>?<\/li><li>Has the customer <strong>CONVERTED<\/strong> and bought from you? How do you get them to CONVERT again and more <strong>frequently<\/strong>?<\/li><\/ul>\n\n\n\n<p>Knowing where your customer enters the funnel will give you a better understanding of how to target them. Should you target them with a&nbsp;blog post? A&nbsp;<a href=\"https:\/\/www.digitalmarketer.com\/blog\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lead Magnet<\/a>? A <a href=\"https:\/\/www.digitalmarketer.com\/blog\/funnel-product-splintering\/\" target=\"_blank\" rel=\"noopener noreferrer\">low-dollar<\/a> offer?<br>The example that we\u2019ll use for this particular post is a recent Lead Magnet we created here at DigitalMarketer called the <a href=\"https:\/\/www.digitalmarketer.com\/lp\/10-minute-social-media-audit\" target=\"_blank\" rel=\"noopener noreferrer\">10-Minute Social Media Audit<\/a>.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60134\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img2.jpg\" alt=\"build-traffic-campaigns-img2\" width=\"580\" height=\"306\"><br>This audit allows you to assess the performance of your <a href=\"https:\/\/www.digitalmarketer.com\/digital-marketing\/social-media-marketing-strategy\/\">social media strategy<\/a> or the strategy of your competitors. It gives you an actual \u201cgrade\u201d and reveals opportunities for improvements where you could generate more followers, traffic, and\/or make more money from your social efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Ad Grid Steps<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/ad-grid.png\" alt=\"The Ad Grid 7 Steps\" class=\"wp-image-60178\"\/><\/figure><\/div>\n\n\n<p>Let&#8217;s get right into the steps so you can start putting this to work in your traffic campaigns!<br>Make sure to <a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2018\/10\/ad-grid.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">download the PDF version<\/a> of this infographic for easy reference and even more resources.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Ad Grid Step 1: Identify Your Avatars (Specific to the Offer)<\/strong><\/h3>\n\n\n\n<p>You\u2019ll start by creating an Avatar.<br>An <strong>Avatar<\/strong> is a profile of a person who would be interested in your message. <strong>The Avatar is a target audience<\/strong>.<br>Keep in mind when you\u2019re filling out your Ad Grid, the Avatars aren\u2019t necessarily the same Avatars you\u2019ve set for your business as a whole. Your Business Avatars are going to be much broader than the Avatars that would be interested in this particular offer.<br>You need to <strong>create a SPECIFIC Avatar for each ad offer<\/strong>. You do this through research.<br>(To get more specific on who you&#8217;re targeting in your business, check out our worksheet for creating your <a href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Avatar<\/a>.)<br>Identify Avatars for the <strong>specific offer<\/strong> you\u2019re running traffic to by doing intensive research on <a href=\"https:\/\/www.digitalmarketer.com\/blog\/free-market-research-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a>, Google, forums, etc. to figure out WHO these people are and what their pain points may be (the problem(s) they\u2019re looking to solve).<br>Identify your Avatars, and place them <strong>across the top of the Ad Grid<\/strong> on the X Axis.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60135\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img3.jpg\" alt=\"build-traffic-campaigns-img3\" width=\"580\" height=\"160\"><br>(Don\u2019t force yourself to add 4 Avatars just because I have 4 in this example, just ensure that you have 2+ identified, or you lose the power of the Grid.)<br>Think about who would be interested in this particular offer? What different groups of people can you speak to? How are they different?<br>For example, with the 10-Minute Social Media Audit, we chose:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social Media Managers:<\/strong> this is the person actually DOING the work. They are probably an employee\/work for a company.<\/li><li><strong>The Boss:<\/strong> This is the person that manages the social media manager. This person could be anyone from the CEO of a smaller company, a digital marketing manager, VP of Marketing, Editorial Director, etc.<\/li><li><strong>Agency Owner:<\/strong> This person owns\/runs an agency that does social media work for clients.<\/li><li><strong>Solopreneur:<\/strong> This person is a one (wo)man team. They are probably doing all of the marketing on their own, including the social media strategy and implementation.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Identify the Hooks<\/strong><\/h3>\n\n\n\n<p>The <strong>Hook<\/strong> is the \u201cmarketing message.\u201d The <strong>WHY<\/strong> that makes people want to take you up on your offer.<br>If your offer is missing a Hook, you\u2019re going to have a hard time getting people to take you up on whatever you\u2019re asking them to do.<br>You need to explain the benefits \u2013 <strong>the value<\/strong> \u2013 of your offer, in order to \u201csell\u201d it.<br>So how do you come up with a Hook that conveys value?<br>Here are the <strong>6&nbsp;different ways we think about Hooks<\/strong>\u2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Have<\/strong><\/h4>\n\n\n\n<p>If the customer takes this offer, what will&nbsp;they HAVE that they didn\u2019t before? Think of it as Before and After.<br>(<strong>RELATED:<\/strong>&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/how-create-market-killer-offer-ryan-deiss\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create and Market a Killer Offer<\/a>)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Feel<\/strong><\/h4>\n\n\n\n<p>How will the customer FEEL once they take your offer? Will they FEEL&nbsp;smarter or more confident, will they be pain free and FEEL&nbsp;better?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Average Day<\/strong><\/h4>\n\n\n\n<p>How will your offer improve their AVERAGE DAY? What mundane task does your offer improve? How does your offer save them time or energy on a day-to-day basis?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Status<\/strong><\/h4>\n\n\n\n<p>How does the customer\u2019s STATUS change once they\u2019ve consumed your offer? How are you helping elevating their status?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Proof\/Results<\/strong><\/h4>\n\n\n\n<p>This one is the most common.<br>Use reports or case studies to demonstrate PROOF or RESULTS that the customer could experience with your offer. This can create SOCIAL PROOF.<br>For example, part of your ad copy could include, &#8220;Join the thousands of people who have already benefited!&#8221; Or, explain actual results that have occurred because of your&nbsp;offer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Speed &amp; Automation<\/strong><\/h4>\n\n\n\n<p>With SPEED, you speak to the QUICKNESS of the offer &#8212; how will this thing speed up a part of their life or AUTOMATE a task? For example, this razor will save 10 minutes of your day.<br>Get started, and see what Hook(s) work best to promote your offer. You can combine Hooks, as well.<br>If you don\u2019t already have ideas in mind for why your offer is \u201csexy\u201d it may be time to revisit the offer in general.<br>Place your Hooks on the <strong>Y Axis<\/strong> of the Grid.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60136\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img4.jpg\" alt=\"build-traffic-campaigns-img4\" width=\"580\" height=\"356\"><br>For example, with the 10-Minute Social Media Audit, we chose:<br><strong>The 10-Minute Hook<\/strong><br>This is a broader Hook, and in the past this probably would&nbsp;have been the ONLY Hook we would\u2019ve used to promote this offer.<br>This Hook speaks to speed and results:<br>Take 10 minutes to audit your Social Media Strategy and as a result get more followers, drive more traffic, and increase engagement.<br><strong>The \u201cGet A Grade\u201d Hook<\/strong><br>Most people like to self-analyze.<br>Most people like to take quizzes\/tests to see where they stand. We were conditioned to respond to grades in school. The fact that the 10 Minute Social Media Audit gives you a &#8220;grade&#8221; is a Hook all in its own.<br><strong>Create a&nbsp;Report Hook<\/strong><br>This Lead Magnet isn\u2019t just an audit.<br>It\u2019s a document that you could use as a report to track social media progress over time. It can be used as an internal document.<br><strong>Grade Your Competition Hook<\/strong><br>Most people like to spy on their competition.<br>This Hook is all about grading your competition, too, and seeing where your social media strategy stacks up against theirs.<br><strong>Know Your Goals Hook&nbsp;<\/strong><br>This Hook is about aligning your social media strategy with your overall business goals.<br>Are you using a social strategy that actually has an effect on your business? Is your social strategy in line with the goals you\u2019ve set as a company?<br>As you can see, there\u2019s a fair bit of \u201cmarketing\u201d that goes into creating your Hooks.<br>You have to sit down and really think\u2026 what is ATTRACTIVE about your offer? What are different ways I can \u201csell\u201d this offer?<br>Most of your Hooks are going to flop &#8212; and that\u2019s fine! Testing multiple Hooks gives you room for error\u2026 you never know what people are actually going to respond to until you test it.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Write Your Copy<\/strong><\/h3>\n\n\n\n<p>This is where the magic starts to happen.<br>At this stage, you\u2019ll create copy that has a congruent market to message match.<br>How?<br>Write <strong>specific<\/strong> ad copy for <strong>each<\/strong> block on the Grid. This will force you to write copy that corresponds to BOTH the Avatar <em>and<\/em> the Hook.<br>This will help you create powerful, segmented ads that will <strong>speak to a particular Avatar using a particular Hook<\/strong> instead of writing a broad ad that will miss.<br>Depending on the traffic platform, the length and type of copy will vary.<br>Think about why a particular Hook would appeal to a particular Avatar?<br>For example, with the \u201cGet a Grade\u201d Hook\u2026 the Social Media Manager would care about getting a grade because they want to self-assess, and maybe they want to take their \u201cgood\u201d grade to their boss in order to get a raise.<br>But why would the boss care about the \u201cGet a Grade&#8221; Hook? They want a way to assess their Social Media Manager\u2026 a way to show progress (or lack thereof), a way to measure their success.<br>Writing this amount of copy is time consuming, but it will give you the assets you need to run a full fledged campaign.<br>Below you\u2019ll see Facebook ad copy that we wrote for this offer:<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60137\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img5.jpg\" alt=\"build-traffic-campaigns-img5\" width=\"580\" height=\"763\"><br>(You can expand this image in a new window for better viewing <a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.)<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60138\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img6.jpg\" alt=\"build-traffic-campaigns-img6\" width=\"580\" height=\"681\"><br>(You can expand this image in a new window for better viewing <a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img6.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;<\/strong><strong>Step 4: Avatar Research<\/strong><\/h3>\n\n\n\n<p>If you put your campaign in front of the wrong audience, it will fail.<br>That\u2019s why research is key.<br>Your Avatar research will become the targeting you use on the ad platform.<br>What\u2019s important in Step 4 is <strong>doing research for each Avatar separately<\/strong>. You\u2019re researching WHERE this particular Avatar would be hanging out on the traffic platform you\u2019ve selected.<\/p>\n\n\n\n<p>If your ad was about social media and you targeted anyone and everyone that\u2019s interested in social media, your ad would be too broad. It wouldn\u2019t be as effective as targeting each Avatar separately.<br>A marketer needs to look at their Avatars not as a group&nbsp;<em>but as an individual Avatar<\/em>. <strong>Look at them as very separate and different people<\/strong>, because they are.<br>When researching Avatars, answer these questions\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do they read?<\/li><li>Who inspires them?<\/li><li>What motivates them?<\/li><li>What are their pain points?<\/li><li>What interests them (books, magazines, blogs, movies, music, food, drinks, restaurants, hobbies, etc.)?<\/li><li>What events do they attend?<\/li><\/ul>\n\n\n\n<p>\u2026and so on.<br>This Avatar research will become the targeting that you use when you set up your campaigns. If you\u2019re using Facebook, these would be the interests you target; on Twitter the handles you target, etc.<br>(<strong>RELATED:<\/strong>&nbsp;<a href=\"https:\/\/www.digitalmarketer.com\/blog\/facebook-advertising-targeting-options-social\/\" target=\"_blank\" rel=\"noopener noreferrer\">[DOWNLOAD] The Complete Guide to Facebook Ad Targeting<\/a>)<br>So, take time to research each Avatar and create lists of possible targeting options. You can place these at the bottom of each column of your grid:<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-60139\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img7.jpg\" alt=\"build-traffic-campaigns-img7\" width=\"300\" height=\"239\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Create or Outsource Ad Creatives<\/strong><\/h3>\n\n\n\n<p>Your ad creatives are&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>videos<\/li><li>pictures<\/li><li>graphics, etc.<\/li><\/ul>\n\n\n\n<p>&#8230;.for your campaign.<br>The creative you use for each ad will depend on the traffic platform your ad runs on: Video for YouTube, Pictures for Pinterest, etc.<br>What\u2019s important about the creative is that <strong>it depicts your Hook<\/strong> \u2013 your marketing message.<br>You\u2019re going to want to make a creative for <strong>EACH<\/strong> Hook.<br>It\u2019s not about using bright, flashy images anymore\u2026 you want to use images that portray the message you\u2019re sending to&nbsp;the audience.<br>This is a perfect example of a creative that does just that\u2026<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60140\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img8.jpg\" alt=\"build-traffic-campaigns-img8\" width=\"500\" height=\"417\"><br>We have a process behind coming up with each image\u2026<br>Each Hook will have keywords or phrases that relate to it.<br>In Google, do a search query for keywords within your Hook.<br>You\u2019ll see the top images that are associated with that query, which will give you inspiration for your creative.<br>Here are the winning ad creatives for each Hook in the 10-Minute Social Audit Campaign:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The \u201cGet A Grade\u201d Hook (to Social Media Managers)<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img10.jpg\" alt=\"build-traffic-campaigns-img10\" class=\"wp-image-60165\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The &#8220;Create A Report&#8221; Hook (to the Boss)<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img11.jpg\" alt=\"build-traffic-campaigns-img11\" class=\"wp-image-60166\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The &#8220;<\/strong><strong>Grade Your Competition&#8221; Hook (to the Agency Owner)<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img12.jpg\" alt=\"build-traffic-campaigns-img12\" class=\"wp-image-60167\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The &#8220;Know Your Goals&#8221; Hook (to the Solopreneur)&nbsp;<\/strong><\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60170\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/build-traffic-campaigns-img13.jpg\" alt=\"build-traffic-campaigns-img13\" width=\"550\" height=\"699\"><br><strong>Step 6: Compile Your Results<\/strong><br>Once you\u2019ve completed your research on your Avatars and Hooks, written your copy and produced your creatives, it\u2019s time to launch your campaign.<br>After about 5-7&nbsp;days of running your campaign, start analyzing your results.<br>Then use the Ad Grid to measure the success of the campaign.<br>Determine what your success metric for your campaign will be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ROI<\/li><li>Cost Per Acquisition<\/li><li>Cost Per Lead<\/li><li>Cost Per Click<\/li><\/ul>\n\n\n\n<p>This will depend on your business.<br>(<strong>RELATED:<\/strong>&nbsp;<a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/critical-facebook-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 40: 4 Facebook Metrics Critical to Your Success<\/a>)<br>Once you know what metric you\u2019ll use, apply it to the Ad Grid. It will give you a visual &#8212; you\u2019ll see what\u2019s working for the entire campaign in one glance. This will help you scale.<br>Here\u2019s what we use at DigitalMarketer to track the performance of our grids:<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-60181\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/upload.png\" alt=\"Measure Campaign Success\" width=\"581\" height=\"388\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 7: Scale<\/strong><\/h2>\n\n\n\n<p>The best part\u2026 it\u2019s time to scale!<br>You could just beef up a successful&nbsp;campaign\u2019s budget on that particular platform and call it a day\u2026<br>Or you could go beyond and further your success.<br>Use the Ad Grid to help you scale.<br>The Ad Grid shows you which Hooks and Avatars are winners. Scale out to the winners &#8212; the Avatars responding to your campaign, the Hooks converting, and the intersections between the 2.<br>You can see the insights and the data. You can see how to Scale.<br>Look at what Avatars your campaign worked best for &#8212;&nbsp;what Hook(s) they responded to. You can <strong>take that information, and apply it across the Web<\/strong>.<br>What are other platforms does that Avatar \u201chang out\u201d on?<br>If you first ran an ad set on Facebook and saw the success you\u2019re looking for, apply the ad to other traffic platforms \u2013 like Twitter or email \u2013 that are relevant to that Avatar.<br>Reach out to the Avatar on different platforms with the Hook they responded to.<br>You\u2019ll also know which Hook(s) failed, so you won\u2019t make the same mistake twice on other platforms \u2013 for example, you won\u2019t use failed Hooks for your email list.<br>The Ad Grid will help you <strong>scale in 2&nbsp;ways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Scaling past \u201cdoing more with what you have.&#8221;<\/strong>&nbsp;After seeing successful results on a platform, your first instinct may be to increase the budget of the ad, which is obvious for scale. But, the Ad Grid allows for true scale\u2026 taking your successful message and applying it to <strong>as many applicable platforms as possible<\/strong>&#8230; Taking high converting ads and creating new ad sets within Facebook to target more interests where this Avatar would be hanging out on the platform \u2013 this is Horizontal Scale.<\/li><li><strong>Scaling out to a traffic\/media team.<\/strong>&nbsp;Following the steps of the Ad Grid gives you a process &#8212; a methodology to how you, or you and your team, can approach ad campaigns. The Ad Grid helps to break up the process of creating a campaign, and it will help define the steps and who is responsible for what. Imagine outsourcing steps 3-7 or breaking it out for certain members of your team.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Putting it All Together<\/strong><\/h2>\n\n\n\n<p>The Ad Grid takes you from creating one ad that targets a broad audience to creating 20 SPECIFIC ads (if you use the 4 Avatars and 4 Hooks model).<br>You\u2019re giving yourself more chances to hit a home run by creating a fully fleshed out targeting campaign that is <strong>more likely to increase your success rate 20 times over<\/strong>.<br>You also know where to scale beyond just throwing more money at a particular campaign on a particular platform &#8212;<strong>&nbsp;creating less trial and error and more results.<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Use DigitalMarketer&#8217;s 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.<\/p>\n","protected":false},"author":21,"featured_media":158867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,90,53],"tags":[525,530,84,472,508,320,55,526,528,527,113,524,529],"class_list":["post-60123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-mostpopular","category-paid-media","tag-ad-campaign","tag-ad-copy","tag-advertising","tag-customer-avatar","tag-customer-avatar-canvas","tag-customer-value-journey","tag-digital-marketing","tag-do-facebook-ads-work","tag-lead-magnet","tag-lead-score","tag-marketing-strategy","tag-paid-media","tag-write-ad-copy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ad Grid | Build Traffic Campaigns that Convert and Scale<\/title>\n<meta name=\"description\" content=\"Use DigitalMarketer&#039;s 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ad Grid | Build Traffic Campaigns that Convert and Scale\" \/>\n<meta property=\"og:description\" content=\"Use DigitalMarketer&#039;s 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T18:36:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T21:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DigitalMarketer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DigitalMarketer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\"},\"author\":{\"name\":\"DigitalMarketer\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8\"},\"headline\":\"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster\",\"datePublished\":\"2022-03-18T18:36:49+00:00\",\"dateModified\":\"2022-10-14T21:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\"},\"wordCount\":3640,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png\",\"keywords\":[\"ad campaign\",\"ad copy\",\"advertising\",\"Customer avatar\",\"customer avatar canvas\",\"customer value journey\",\"digital marketing\",\"do Facebook ads work\",\"lead magnet\",\"lead score\",\"marketing strategy\",\"paid media\",\"write ad copy\"],\"articleSection\":[\"Blog\",\"Most Popular\",\"Paid Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\",\"name\":\"The Ad Grid | Build Traffic Campaigns that Convert and Scale\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png\",\"datePublished\":\"2022-03-18T18:36:49+00:00\",\"dateModified\":\"2022-10-14T21:36:32+00:00\",\"description\":\"Use DigitalMarketer's 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png\",\"width\":1920,\"height\":1080,\"caption\":\"ad grid build traffic campaigns that convert higher and scale faster\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8\",\"name\":\"DigitalMarketer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png\",\"caption\":\"DigitalMarketer\"},\"description\":\"The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.\",\"url\":\"https:\/\/www.digitalmarketer.com\/author\/staff-of-dm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ad Grid | Build Traffic Campaigns that Convert and Scale","description":"Use DigitalMarketer's 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"The Ad Grid | Build Traffic Campaigns that Convert and Scale","og_description":"Use DigitalMarketer's 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.","og_url":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/","og_site_name":"DigitalMarketer","article_published_time":"2022-03-18T18:36:49+00:00","article_modified_time":"2022-10-14T21:36:32+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster-1024x576.png","type":"image\/png"}],"author":"DigitalMarketer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DigitalMarketer","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/"},"author":{"name":"DigitalMarketer","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8"},"headline":"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster","datePublished":"2022-03-18T18:36:49+00:00","dateModified":"2022-10-14T21:36:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/"},"wordCount":3640,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png","keywords":["ad campaign","ad copy","advertising","Customer avatar","customer avatar canvas","customer value journey","digital marketing","do Facebook ads work","lead magnet","lead score","marketing strategy","paid media","write ad copy"],"articleSection":["Blog","Most Popular","Paid Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/","url":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/","name":"The Ad Grid | Build Traffic Campaigns that Convert and Scale","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png","datePublished":"2022-03-18T18:36:49+00:00","dateModified":"2022-10-14T21:36:32+00:00","description":"Use DigitalMarketer's 7-step system for building traffic campaigns across any platform that convert higher and scale faster, and see success 20x over.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/How-To-Build_Traffic_Campaigns_That_Convert_Higher_And_Scale_Faster.png","width":1920,"height":1080,"caption":"ad grid build traffic campaigns that convert higher and scale faster"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/build-traffic-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8","name":"DigitalMarketer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png","caption":"DigitalMarketer"},"description":"The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.","url":"https:\/\/www.digitalmarketer.com\/author\/staff-of-dm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/60123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=60123"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/60123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/158867"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=60123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=60123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=60123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}