{"id":79180,"date":"2020-12-18T10:50:00","date_gmt":"2020-12-18T16:50:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=79180"},"modified":"2023-07-21T15:28:28","modified_gmt":"2023-07-21T20:28:28","slug":"101-best-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/101-best-email-subject-lines\/","title":{"rendered":"101 Best Email Subject Lines"},"content":{"rendered":"\n
\"101<\/figure>\n\n\n\n

Welcome to the 8th annual installment of DigitalMarketer\u2019s 101 Best Email Subject Lines!<\/p>\n\n\n\n

Within this post, I\u2019ve got 101 PROVEN,\nswipeable email subject lines that are yours for the taking. And if you\u2019re one\nof our email subscribers, there\u2019s at\nleast<\/em> a 20% chance that you played a role in determining what made the\nlist. If that applies to you, please prepare for a little d\u00e9j\u00e0 vu. \ud83d\ude42<\/p>\n\n\n\n

Though you\u2019re currently reading one of the most aptly titled blog posts of all time, you\u2019ll find more here than just subject lines<\/strong>. I\u2019m going to break down the 8 components of every good subject line AND you\u2019ll get an analysis of our top 10 performing subject lines of 2020.
That way, when you\u2019re finished with this post, you can:<\/p>\n\n\n\n

1. <\/strong>Start deconstructing and reproducing the elements of YOUR\nbest-performing subject lines\u2026<\/p>\n\n\n\n

…or\u2026<\/em>2.  <\/strong>Completely steal ours, if you haven\u2019t already. <\/p>\n\n\n\n

(NOTE: <\/strong>Looking for the subject lines from previous years? We\u2019ve collected all 700+ top-performing email subject lines since 2013<\/strong>\u2014and all the amazing analysis that comes with them\u2014into The Ultimate Email Subject Line Swipe File!<\/a><\/strong> Create your FREE DM Insider account<\/a><\/strong> here to get instant access<\/a>!)<\/p>\n\n\n\n

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GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

If you\u2019re new to the post (or email marketing<\/a> in general), take a minute to familiarize yourself with the fundamentals of email subject lines.<\/p>\n\n\n\n

These\nare 8 different components<\/strong> I found again and again in our top-performing\nemail subject lines\u2026<\/p>\n\n\n\n

1. Self-Interest<\/strong><\/h3>\n\n\n\n

These are your bread and butter subject\nlines\u2014you should be using them most frequently.<\/p>\n\n\n\n

They are usually direct and speak to a\nspecific benefit your audience will gain by opening the email.<\/p>\n\n\n\n

Self-interest subject lines also help\npre-qualify openers by giving them a clue about your email\u2019s body content.<\/p>\n\n\n\n

2. Curiosity<\/strong><\/h3>\n\n\n\n

If self-interest subject lines work\nbecause they communicate a direct benefit, curiosity-based ones succeed for the\nexact opposite reason.<\/p>\n\n\n\n

They pique the interest of subscribers\nwithout giving away too much information, leading to higher opens.<\/p>\n\n\n\n

Be careful though, because\ncuriosity-based subject lines can get old fast and are the most likely to miss\ntheir mark.<\/p>\n\n\n\n

3. Offer<\/strong><\/h3>\n\n\n\n

Do you like free stuff? Do you like to\nbuy things when they\u2019re on sale?<\/p>\n\n\n\n

So does your email list.<\/p>\n\n\n\n

When you are giving something away or\nselling something your subscribers would be interested in, directly stating\nthat in your subject line is a great way to convince them to open the email and\nlearn more.<\/p>\n\n\n\n

4. Urgency\/Scarcity<\/strong><\/h3>\n\n\n\n

This is the most powerful type of\nsubject line you have at your disposal.<\/p>\n\n\n\n

Subject lines that communicate urgency\nand scarcity tell readers they must act now.<\/p>\n\n\n\n

But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability.<\/p>\n\n\n\n

5. Humanity<\/strong><\/h3>\n\n\n\n

Don\u2019t forget to remind your list about\nthe person or people behind your products.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sometimes you need to thank your\nsubscribers, tell them a story about yourself, or make a human appeal for their\nattention.<\/p>\n\n\n\n

6. News<\/strong><\/h3>\n\n\n\n

Keeping your audience informed about new\ndevelopments in your field builds authority and keeps your open rates high.<\/p>\n\n\n\n

These subject lines often work well when\ncombined with a curiosity element.<\/p>\n\n\n\n

7. Social Proof<\/strong><\/h3>\n\n\n\n

A fundamental characteristic of humans\nis that we look to the behavior of others when making decisions.<\/p>\n\n\n\n

You can leverage this in your email\nsubject lines by mentioning individual\u2019s success stories, familiar names, or\nhighlighting how many people are already using a product or service.<\/p>\n\n\n\n

8. Story<\/strong><\/h3>\n\n\n\n

Telling a story, or at least teasing the\nbeginning of one in your subject line is a unique way to highlight benefit and\nget the open rate you\u2019re looking for.<\/em><\/p>\n\n\n\n

As for our best subject lines of the year… here they are.<\/em><\/p>\n\n\n\n

The 10 Best Email Subject Lines of 2020<\/strong><\/h2>\n\n\n\n

10. How to keep up with digital marketing\u2026<\/strong> \ud83c\udfc3\ud83d\udca8<\/strong>
CONTENT: <\/strong>T&C Early Bird Discount
OPEN RATE: <\/strong>15.80%
ANALYSIS:<\/strong> We\u2019ve seen that the use of \u201cHow to\u201d in subject lines establishes authority, and draws readers in. Your subscribers want to learn something they fear they might not know yet, but believe may be helpful to them. In this instance, digital marketing is something that seems like it changes every day. Keeping up with the changes in the industry can be pretty daunting, so content that shows you how to keep up is incredibly valuable and attention-grabbing.<\/p>\n\n\n\n

9. Why my first business failed<\/strong><\/strong>
CONTENT: <\/strong>Tony Robbins Event Follow-Up
OPEN RATE:<\/strong> 15.92%
ANALYSIS: <\/strong>While maintaining flavors of curiosity, I got declarative with this one. Seeing as how the bulk of our email list identifies as a \u201cmarketer\u201d in one form or another, and Content is something that virtually all marketers need nowadays\u2026 I knew that if I took one of THE keystone levers of the industry and used the well-known Bill Gates idiom, \u201cContent is King,\u201d as a departure statement that would separate us as an authority on the subject, I\u2019d both deliver valuable information to our subscribers and get a few opens.<\/p>\n\n\n\n

8. Something BIG is coming<\/strong><\/strong>
CONTENT: <\/strong>April Accelerator Flash Sale
OPEN RATE:<\/strong> 16.08%
ANALYSIS:<\/strong> We all love a good teaser. In this subject line, the tease is on full display. You want to grab the reader\u2019s attention, AND get them interested in following your message at the same time. Just make sure the body copy in your message pays off too\u2014you don\u2019t want to be the boy or girl who cried wolf or you\u2019ll lose trust from your readers (and future opens).<\/p>\n\n\n\n

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GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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7. Holy crap\u2026 21,601?!?!<\/strong><\/strong>
CONTENT:<\/strong> Lab Open Access
OPEN RATE:<\/strong> 17.35%
ANALYSIS:<\/strong> There\u2019s a couple of wins in this subject line. Namely, profanity is like salt: using just the right amount can be a great thing, but too much will ruin the experience. And while we\u2019re not necessarily advocating for\u00a0 \u201cprofanity\u201d all the time, we will use a dash of it when we need to get our point across.<\/p>\n\n\n\n

You\u2019ll also score points with your reader by using a number in your subject lines, which is proven to increase open rates\u2014bonus points if it\u2019s a very specific number. And finally, like #8, the curiosity factor is strong in this one. <\/p>\n\n\n\n

6. 3 Rules for Marketing During a Crisis<\/strong><\/strong>
CONTENT: <\/strong>Newsletter for March 21, 2020
OPEN RATE: <\/strong>19.9%
ANALYSIS: <\/strong>Let\u2019s face it. This year sucked. Millions of businesses were left trying to navigate the global pandemic crisis, and the marketing industry was no exception. It makes sense that guiding principles were popular fodder for subject lines. Our big takeaway on this one is to make sure you \u201cread the room.\u201d Note that this subject line was used in March, when the pandemic was newly on peoples\u2019 minds and more likely to get clicked on. There have been ebbs and flows to when audiences felt like discussing crises this year, and this was the right time to talk about it. It might not have worked so well in the summertime.<\/p>\n\n\n\n

5. \ud83e\udd7a 80% off gone in 3…2…1…<\/strong><\/strong>
CONTENT:<\/strong> Content Marketing Mastery Sale
OPEN RATE: <\/strong>22.54%
ANALYSIS:<\/strong> Scarcity is one of Cialdini\u2019s principles of persuasion, and in my opinion, it\u2019s the best. There\u2019s no better way to stir someone to action than telling them they\u2019ll miss out on something great if they don\u2019t. (NOTE: This mail is a \u201ccloser\u201d mail, the last in a week-long promotion meant to catch folks who missed earlier mails. Closers don\u2019t typically get many clicks, but in this case the use of this simple square emoji \ud83e\udd7a <\/strong>gave it a boost because it looks like the content didn\u2019t load. In fact, it grabs inbox attention more than the use of an actual<\/em> emoji\u2014just be sure NOT to lean on this tactic too much. Like crying wolf, it loses efficacy.)<\/p>\n\n\n\n

4. BYE?<\/strong><\/strong>
CONTENT:<\/strong> T&C 2020 Close
OPEN RATE:<\/strong> 25.12%
ANALYSIS:<\/strong> The ultimate goal of a subject line is to get the recipient to open the email, and sometimes less is more. With a simple, 3-letter question this subject line is able to stand out in the inbox among other generic, longer subject lines.<\/p>\n\n\n\n

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3. Get Certified in Content Marketing for $195?<\/strong><\/strong>
CONTENT: <\/strong>Content Marketing Mastery Sale
OPEN RATE:<\/strong> 25.27%
ANALYSIS:<\/strong> That question mark is no accident. The Content Marketing Mastery certification course is one of our most popular, and it\u2019s always a big draw for our subscribers when we put it on sale. At 61% off the normal price of $495, a lot of people were interested in this promotion. To warm audiences, a discount of that size begs the question: \u201cWhy now?\u201d They know they want it. They\u2019re looking for a reason to get it, it\u2019s why they clicked. Cold audiences click to do the comparison. Hence the question in the subject line mark feeding both needs. \ud83d\ude09<\/p>\n\n\n\n

2. CLOSING down in 3…2…1\u2026?<\/strong><\/strong>
CONTENT:<\/strong> 1-Minute Facebook Video Ad Playbook
OPEN RATE:<\/strong> 28.08%
ANALYSIS:<\/strong> Again, scarcity is a powerful motivator here. The 1-Minute Facebook Video Ad Playbook is one of our most popular playbooks EVER, but when we say we\u2019re closing a sale down, we mean it.<\/p>\n\n\n\n

1. \u26a0\ufe0f FINAL Chance for free access!<\/strong><\/strong>
CONTENT:<\/strong> Lab Open Access
OPEN RATE:<\/strong> 34.53%
ANALYSIS:<\/strong> Combine scarcity, the use of a powerful emoji, and the promise of free access to one of our core products, and you have a recipe for the highest open rate we saw in all of 2020.<\/p>\n\n\n\n

Now that you know what made the top 10 the most opened, here are the other 91 top-of-the-line email subject lines that round us out to an even 101.<\/p>\n\n\n\n

91 More Email Subject Lines to Swipe<\/h2>\n\n\n\n

\u2022 ISSUE #26: A match made in\u2026?
\u2022 A note to our community
\u2022 Really…really!!
\u2022 10 things every marketer should know
\u2022 60 seconds to sales?
\u2022 How DM nearly TRIPLED its open rates
\u2022 [T&C2020 KEYNOTE] Marcus Lemonis!
\u2022 Level up your marketing IRL
\u2022 PUPPIES!!
\u2022 Sales are slipping through your fingers
\u2022 Are you skipping T&C 2020?
\u2022 \ud83e\udde0 Smartest investment ever?
\u2022 Stop it.
\u2022 Lab is now free through the end of March
\u2022 It\u2019s like 7 conferences in 1
\u2022 The Terminator Is Coming To T&C 2020
\u2022 1.4 billion views?
\u2022 [GRAPHIC] Lessons from Quarantine
\u2022 IMPOSSIBLE
\u2022 Issue #40: pick 3\u2026
\u2022 [VIDEO] My full Traffic & Conversion Summit 2019 Keynote
\u2022 New workshop turns your email list into an \ud83c\udfe7
\u2022 CLOSING down soon?
\u2022 [LAST CHANCE] 68% off sale ends today
\u2022 5-day marketing challenge (starts today)
\u2022 \ud83d\udca5 95% of product launches fail, says Harvard (here\u2019s why)
\u2022 We found \u201chidden pots of cash\u201d in your business \ud83d\udcb5 \ud83d\udcb5
\u2022 The CRAZIEST marketing statistic I\u2019ve ever heard
\u2022 YOU a certified marketing specialist? (FOR FREE??)
\u2022 READ: Our 11 Copywriting Book Recommendations
\u2022 People really hate THIS
\u2022 why your email open rates are slipping\u2026
\u2022 Email Newsletter Workshop closing tonight?
\u2022 REMINDER: $1000 Off T&C tickets gone at midnight
\u2022 [EMAIL MARKETERS] Build a Sequence that Primes & Converts Subscribers
\u2022 [Low Ticket Alert] T&C 2020 \u201cEarly Bird\u201d Tickets Almost GONE
\u2022 2-3x you email open rates?
\u2022 You\u2019ll be paying $700 more on Friday
\u2022 Will you also 2x your business at T&C?
\u2022 Last chance to try Lab for FREE!
\u2022 No marketer should miss this\u2026
\u2022 [LIMITED TIME] The $7 plan for Facebook ads that convert
\u2022 Are you losing ground to competitors?
\u2022 open rates in the toilet? (we\u2019ve been there)
\u2022 [VIDEO] Want help selling your \u201cboring\u201d product?
\u2022 %FIRSTNAME% – Your 8-Step Email Conversion Templates are waiting\u2026
\u2022 [FLASH SALE] The 1-Minute Video Ad Playbook
\u2022 Insider #51: our glossiest issue yet
\u2022 %FIRSTNAME% – THANK YOU!
\u2022 %FIRSTNAME% – Don\u2019t Miss Out!
\u2022 [READ] How we\u2019re going back to \u201cbusiness as usual\u201d…
\u2022 ????
\u2022 got 39 bucks?
\u2022 whoops!
\u2022 Get Lab FREE (No Trial, No Credit Card, No Upsell)
\u2022 Let\u2019s work on your marketing…together!
\u2022 [CLOSING] No time to write sales emails?
\u2022 The napkin that cleaned up a $248k mess
\u2022 \ud83d\ude33 73% OFF gone in 3…2…1\u2026
\u2022 %FIRSTNAME%\u2019s (less than) 10-hour warning
\u2022 The lowest price EVER for \u26a1 Copywriting Mastery\u26a1
\u2022 Email Newsletter Workshop closing soon?
\u2022 $55 today, $997 tomorrow
\u2022 [CLOSING SOON] $7 for my Sales Boosting Bullets Playbook
\u2022 Our Greatest Hits of Copywriting
\u2022 Stop binge watching our trainings!
\u2022 How to slip past your prospect\u2019s \u201cpromo-dar\u201d \ud83d\udce1
\u2022 ICYMI – your refund
\u2022 Free Training: 2x Your Sales In 6 Months?
\u2022 READ: 100 Books Every Marketer Should Read
\u2022 Feeling \ud83e\udd29\ud83c\udf89 or \ud83d\ude28\ud83d\ude31?
\u2022 You\u2019re about to miss out\u2026
\u2022 Vacation, all we ever wanted
\u2022 I\u2019m closing the doors\u2026
\u2022 \ud83d\uded1 STOP blogging. Start splintering.
\u2022 \ud83d\uded1 Stop binge watching our trainings!
\u2022 [SWIPE] Our 2020 Holiday Marketing Plan
\u2022 The \u201cPost-COVID\u201d reboot?
\u2022 %FIRSTNAME% – Last day to SAVE \u23f0
\u2022 [GRAPH] Ready for your sales to look like this?
\u2022 Free access expiring SOON
\u2022 This REALLY ticks me off
\u2022 SWIPE: 15 tools & templates for video ads that SELL
\u2022 Bad news
\u2022 RSVP: Free training this time tomorrow?
\u2022 HATE writing your own emails?
\u2022 \ud83d\udd0aYou gotta see this, %FIRSTNAME%
\u2022 no such thing as a \u201cfailed\u201d video ad?
\u2022 I\u2019m getting rid of my 11 mastery courses TONIGHT
\u2022 \ud83d\uddb1(Ctrl)+C & (Ctrl) + V
\u2022 Too many good ideas? STOP. \ud83d\uded1<\/p>\n\n\n\n

Aaaand\u2026<\/p>\n\n\n\n

THAT. IS. IT.<\/p>\n\n\n\n

If you\u2019re tired of reading \u201cNAME\u201d and seeing \u201c[BRACKETS WITH WORDS IN ALL CAPS],\u201d it\u2019s for a good reason:<\/p>\n\n\n\n

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GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Last year, those were [REALLY POPULAR FOR US, NAME]. <\/p>\n\n\n\n

In fact, out of our 101 best email subject lines of 2020, 23 used the [CAPS BRACKET] and 15 used the first name field.<\/p>\n\n\n\n

Another cool find?<\/p>\n\n\n\n

While our average subject line was 6 words, our TOP 3 of 2020 were all less than 5 words. <\/p>\n\n\n\n

REMEMBER: AGAIN:<\/strong> Brevity is the soul of wit and pattern interrupts WORK.<\/p>\n\n\n\n

My thoughts?<\/p>\n\n\n\n

There will never be a \u201cgolden subject line formula.\u201d <\/p>\n\n\n\n

And that\u2019s GOOD news, because formulas lead to stagnation. And stagnation leads to your subject lines (and as a result, your email<\/em> marketing strategy<\/em><\/a>) being white noise.<\/p>\n\n\n\n

For all I know, last year\u2019s [CAPS BRACKETS] and sub-5-word email subject lines could be this year\u2019s \u201call emoji\u201d or \u201c5 en-dashes and an ampersand\u201d subject lines (whatever that<\/em> is).<\/p>\n\n\n\n

That being said, I won\u2019t chalk it up to \u201cwho knows,\u201d because there are CERTAINLY guidelines and best practices to follow.<\/p>\n\n\n\n

And if you can combine said best practices, a little creativity, the power of split-testing, and the application of the scientific method\u2026<\/p>\n\n\n\n

\u2026you\u2019ve got yourself a pretty solid formula for consistently pumping out winning subject lines.<\/p>\n\n\n\n

Huh. Maybe some formulas do work.<\/p>\n\n\n\n

Food for thought.<\/p>\n\n\n\n

Anyway, if the contents of this post can act as a staple for the best practices and creativity portion of my little spiel up ^ there, it\u2019ll\u2019ve done its job.<\/p>\n\n\n\n

Now get to work. \ud83d\ude42 <\/p>\n\n\n\n

(NOTE:<\/strong> Want to see what subject lines made the list last year? What about the year before? You can get the last 7 YEARS of top-ranking email subject lines\u2014that\u2019s more than 700 subject lines\u2014in The Ultimate Email Subject Line Swipe File<\/a><\/strong>. Sign up for a FREE DM Insider account<\/a><\/strong> here to get <\/a>instant access<\/a><\/strong>!)<\/p>\n\n\n\n

<\/a><\/pre>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Get DigitalMarketer’s newest 101 best email subject lines. Use these swipeable headlines as inspiration in your business\u2019 email marketing.<\/p>\n","protected":false},"author":21,"featured_media":166038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,76,106,90],"tags":[521,103,104,426,522,520],"class_list":["post-79180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-email-marketing","category-email-marketing-resources","category-mostpopular","tag-best-subject-lines","tag-email-campaign","tag-email-marketing","tag-email-marketing-ideas","tag-swipe-file","tag-write-great-subject-lines"],"acf":[],"yoast_head":"\n[UPDATED] 101 Best Email Subject Lines | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Get DigitalMarketer's newest 101 best email subject lines. 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