{"id":84654,"date":"2020-12-28T15:35:40","date_gmt":"2020-12-28T21:35:40","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=84654"},"modified":"2022-05-11T11:53:42","modified_gmt":"2022-05-11T16:53:42","slug":"decide-newsletter-content","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/","title":{"rendered":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter"},"content":{"rendered":"\n<p>So you\u2019ve read all the hype around newsletters, huh?<\/p>\n\n\n\n<p>It\u2019s true, newsletters have made their comeback just like 90\u2019s fashion (who knew bell bottoms would ever become a thing again&#8230;). Newsletters are sprouting up like weeds and it feels like the chance to get in on the hype is limited. &#x23f3;<\/p>\n\n\n\n<p>But that doesn\u2019t mean you should rush to put together a newsletter. Just like any <a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a>, you don\u2019t want to duct tape it together and hope it works out. You want to strategize how to curate a newsletter that shifts subscribers into customers.<\/p>\n\n\n\n<p><em>What\u2019s the most useful content you can give subscribers that will ALSO bring them towards your offer?<\/em><\/p>\n\n\n\n<p><strong>Let\u2019s figure it out by answering 3 questions.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1: What challenges does your customer avatar have around the problem(s) your product(s) fix?<\/h2>\n\n\n\n<p>Before you write a word of <a href=\"https:\/\/www.digitalmarketer.com\/blog\/write-email-newsletter-small-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter content<\/a>, you need to know why you\u2019re writing it. The goal of getting newsletter subscribers is to get them to become customers, so you want to be very conscious of this when figuring out what content to put in your newsletter.<\/p>\n\n\n\n<p>Since you\u2019re leading your subscribers down a set path, you want your content to support your offer\/products. For example, at DigitalMarketer we have a weekly newsletter called <a href=\"https:\/\/www.digitalmarketer.com\/insider-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">DM Insider<\/a> with 4 sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quick strategy and\/or guidance<\/li><li>A useful tool<\/li><li>5 things happening in the marketing world right now<\/li><li>Swipe file with templates they can access<\/li><\/ul>\n\n\n\n<p>Each of these sections helps our subscribers with their marketing challenges. Our subscribers need general business and marketing help, they want to know what tools can help them do their jobs faster, they need to stay up-to-date on what\u2019s happening in the digital marketing world, and they want to know what templates are working best for headers, landing pages, social content, etc.<\/p>\n\n\n\n<p>This leads our subscribers right to our products, membership tiers that make them better marketers. Here\u2019s what subscribers read at the end of our <a href=\"https:\/\/www.digitalmarketer.com\/insider-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">DM Insider newsletter<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/3QsPic1.png\" alt=\"\" class=\"wp-image-84658\" width=\"515\" height=\"500\"\/><\/figure><\/div>\n\n\n\n<p>Your newsletter content is the top of the funnel; it needs to act as a pathway towards your products and offers. By <a href=\"https:\/\/www.digitalmarketer.com\/blog\/figure-out-content-your-customer-avatar-wants\/\" target=\"_blank\" rel=\"noreferrer noopener\">curating content<\/a> that helps your subscribers with the challenges they face around the problems your products solve, you\u2019ll hand them the flashlight that leads them down the path you\u2019ve built. &#x1f526;<\/p>\n\n\n\n<p><em>Before you move on to the next section, make a list of what challenges your customer avatar has around the problem(s) your product(s) fix.<\/em><\/p>\n\n\n\n<p>We were able to figure out the challenges our customer avatars were having around digital marketing by using the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Avatar Worksheet<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/3QsPic2.png\" alt=\"\" class=\"wp-image-84659\" width=\"537\" height=\"416\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#2: How can you turn these challenges into regular content?<\/h2>\n\n\n\n<p>Now that you know what challenges your customer avatar is facing, you can figure out how to turn these challenges into <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">regular content<\/a>.<\/p>\n\n\n\n<p><br><strong>There are 3 ways to go about this:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Write your own content around these challenges<\/li><li>Link out other publications writing about these challenges<\/li><li>Write your own content + link out to other publications<\/li><\/ol>\n\n\n\n<p>We do both: we curate our own content and we link out to other publications.<\/p>\n\n\n\n<p>Here\u2019s another example: our customer avatar needs marketing help, so the very first part of our newsletter is a business or marketing strategy\/guidance they can start using today. We want this to be quick, useful advice that shows them how much we know our stuff.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/3QsPic3.png\" alt=\"\" class=\"wp-image-84660\" width=\"468\" height=\"123\"\/><\/figure><\/div>\n\n\n\n<p>Then, the third part of our newsletter (after we show our subscribers a tool we\u2019re really loving) highlights content from other publications. Here\u2019s an example of one of the <em>Inside 5<\/em> sections of a past newsletter:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/3QsPic4.png\" alt=\"\" class=\"wp-image-84661\" width=\"276\" height=\"411\"\/><\/figure><\/div>\n\n\n\n<p>We highlight the part of the articles that our avatars are going to find the most useful, but we make sure to link out to the original source so our subscribers can read the whole article if they\u2019re interested. The Inside 5 section of our newsletter keeps our subscribers up to date on everything they need to know about the marketing world right now\u2014it takes a huge burden off their shoulders as they also try to run a business and keep up with their ongoing campaigns. &#x1f605;<\/p>\n\n\n\n<p>Turning your customer avatar\u2019s challenges into <a href=\"https:\/\/www.digitalmarketer.com\/?s=everything+content\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> is the essential driving force of your newsletter. That\u2019s what makes them subscribe.<\/p>\n\n\n\n<p><em>Grab your list of challenges and next to each one, then brainstorm how you can create content out of those challenges. <\/em>&#x1f4a1;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3: How does your customer avatar want this information presented to them?<\/h2>\n\n\n\n<p>You know what challenges your customer avatar is facing, you\u2019ve figured out what content is going to help them solve some of those challenges. Now it\u2019s time to figure out how you\u2019re going to present this information to them.<\/p>\n\n\n\n<p>This is a fancy way of saying\u2014<em>what newsletter template are you going to use?<\/em><\/p>\n\n\n\n<p>And again, let\u2019s take a quick reminder that the RIGHT choice is: the template your customer avatar wants you to use.<\/p>\n\n\n\n<p>For DM Insider, we know that our <a href=\"https:\/\/www.digitalmarketer.com\/blog\/create-customer-avatar-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer avatar<\/a> doesn\u2019t want a 30-minute long read on the latest in marketing. They want Quibi-style quick bites they can read, think about, and then apply to the rest of their day. We\u2019ve set up our newsletter in the template that works best for our customer avatar: 4 sections of useful, easy to digest content.<\/p>\n\n\n\n<p>Other newsletters can definitely get away with writing long-form 2,000+ word articles that their subscribers absolutely love. And other newsletters may find that a short newsletter that just quotes different sources does the trick.<\/p>\n\n\n\n<p><em>It\u2019s all about your subscriber.<\/em><\/p>\n\n\n\n<p><em>How do you figure out which template will work for your newsletter?<\/em><\/p>\n\n\n\n<p>Ask your customer avatar. Create 2-3 templates for them to choose from and then ask them which they prefer. <strong>Here\u2019s who you can ask:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Social media followers<\/li><li>Current subscribers<\/li><li>Current customers<\/li><\/ul>\n\n\n\n<p>Remember: your newsletter is written for your customer avatar. Their opinion is the most valuable when it comes to choosing the template you\u2019ll publish every day, week, or month.<\/p>\n\n\n\n<p>With those 3 questions answered, you now know exactly what content you should put in your newsletter. You\u2019re not guessing\u2013you know this is the stuff your customer avatar is going to loveeee.<\/p>\n\n\n\n<p>And it\u2019s what\u2019s going to help turn them into customers one day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here&#8217;s 3 questions that can help you figure out what content will turn your subscribers into buyers. <\/p>\n","protected":false},"author":21,"featured_media":86905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[173,34,93,83],"tags":[],"class_list":["post-84654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awareness","category-blog","category-content-marketing","category-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"There&#039;s a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here&#039;s 3 questions that can help you figure out what content will turn your subscribers into buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"There&#039;s a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here&#039;s 3 questions that can help you figure out what content will turn your subscribers into buyers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T21:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-11T16:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DigitalMarketer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DigitalMarketer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\"},\"author\":{\"name\":\"DigitalMarketer\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8\"},\"headline\":\"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter\",\"datePublished\":\"2020-12-28T21:35:40+00:00\",\"dateModified\":\"2022-05-11T16:53:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\"},\"wordCount\":1064,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg\",\"articleSection\":[\"Awareness\",\"Blog\",\"Content Marketing\",\"Copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\",\"name\":\"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg\",\"datePublished\":\"2020-12-28T21:35:40+00:00\",\"dateModified\":\"2022-05-11T16:53:42+00:00\",\"description\":\"There's a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here's 3 questions that can help you figure out what content will turn your subscribers into buyers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8\",\"name\":\"DigitalMarketer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png\",\"caption\":\"DigitalMarketer\"},\"description\":\"The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.\",\"url\":\"https:\/\/www.digitalmarketer.com\/author\/staff-of-dm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer","description":"There's a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here's 3 questions that can help you figure out what content will turn your subscribers into buyers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/","og_locale":"en_US","og_type":"article","og_title":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer","og_description":"There's a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here's 3 questions that can help you figure out what content will turn your subscribers into buyers.","og_url":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/","og_site_name":"DigitalMarketer","article_published_time":"2020-12-28T21:35:40+00:00","article_modified_time":"2022-05-11T16:53:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg","type":"image\/jpeg"}],"author":"DigitalMarketer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DigitalMarketer","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/"},"author":{"name":"DigitalMarketer","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8"},"headline":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter","datePublished":"2020-12-28T21:35:40+00:00","dateModified":"2022-05-11T16:53:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/"},"wordCount":1064,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg","articleSection":["Awareness","Blog","Content Marketing","Copywriting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/","url":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/","name":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter | DigitalMarketer","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg","datePublished":"2020-12-28T21:35:40+00:00","dateModified":"2022-05-11T16:53:42+00:00","description":"There's a lot of hype surrounding newsletters, but how do you know what content your readers will love? Here's 3 questions that can help you figure out what content will turn your subscribers into buyers.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/12\/DM_3ContentQuestionsEmail_Feature.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/decide-newsletter-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"Answer These 3 Questions to Figure Out What Content To Put In Your Newsletter"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/7be6c077989eeb48ef073598f09bafe8","name":"DigitalMarketer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/gearsNew-147x150-1.png","caption":"DigitalMarketer"},"description":"The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.","url":"https:\/\/www.digitalmarketer.com\/author\/staff-of-dm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/84654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=84654"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/84654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/86905"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=84654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=84654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=84654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}