{"id":861,"date":"2021-09-29T15:16:44","date_gmt":"2021-09-29T20:16:44","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/courses\/social-media-mastery\/"},"modified":"2024-08-07T15:44:00","modified_gmt":"2024-08-07T20:44:00","slug":"social-media-mastery","status":"publish","type":"page","link":"https:\/\/www.digitalmarketer.com\/certifications\/social-media-mastery\/","title":{"rendered":"Social Media Mastery"},"content":{"rendered":"\t\t
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The trusted training you need to...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Become a Certified Social Media Expert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMaster the craft of systematically creating and posting social media content that drives noticeable engagement and revenue<\/em> for any business on every social media platform<\/strong> (with the badge<\/span> to prove it).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIntermediate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Certified<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Trusted by<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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126,000+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Companies Like...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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True Social Media Experts Understand This\u2026 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Has your boss\/client ever come to you wondering why you\u2019re not using some obscure tactic, follow\/unfollow growth method, or questionable-at-best strategy because they heard a “Social Media Guru” talking about it?<\/p>

All the while you’re all too aware that the gurus who pretend that successful social media marketing is all about cool \u201chacks\u201d or \u201cthis one weird trick\u201d never last and hardly ever see results.<\/p>

True Social Media Experts understand this: Social media is a real craft that involves real strategy that goes far beyond flashy hacks.<\/p>

That’s why social media is…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The #1 Most Misunderstood & Underleveraged Marketing Channel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The social commerce market size is going to hit over $1Trillion this year.

Yep, TRILLION with a \u201cT\u201d…

That means social media is becoming increasingly more powerful for enabling customers to discover, learn, and buy your products.

Whether it\u2019s Nike using Instagram and influencers to spread inspirational and motivational content\u2026

Airbnb posting stunning travel photos and user-generated content\u2026

or Wendy\u2019s interacting with funny and witty customer comment responses to build strong brand personality\u2026

Successful social media marketers are leveraging this consumer trend to their advantage.

Unfortunately, most businesses are missing this massive opportunity.<\/span><\/p>

Does any of this hit home for you?:<\/p>

\u2022 You\u2019ve been posting on a couple of different platforms, but your following isn\u2019t really growing, likes and comments are basically non-existent, and actually getting sales feels impossible.

\u2022 You see other businesses having success on social, but for some reason it\u2019s falling flat for you.

\u2022 You feel so overwhelmed with the process of coming up with what to post, where to post it, when to post it, how to organize it all, and actually stay consistent that you end up stopping altogether.<\/p>

Feel familiar?<\/p>

You might even be posting regularly, creating valuable content, and spending a lot of time every week to stay consistent\u2026and you\u2019re STILL not seeing results.<\/p>

If that sounds like you, you\u2019re not alone, and you\u2019re in the right place!<\/p>

Here are some truths that should set you free:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cRegularly Posting\u201d is not enough to succeed with social media\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I think we can all agree that it would be great if being successful with social media was as simple as regularly posting content\u2026\u00a0<\/p>

\u2026but we\u2019ve tried that, and it just doesn\u2019t work like it feels like it should.<\/p>

Regularly posting is extremely important to driving engagement and revenue, it\u2019s just not the whole picture.<\/p>

How you post, where you post, and why you\u2019re posting are all critical elements that have to work in concert if you want to see results.<\/p>

A big reason most marketers fail at social, even when regularly posting is because\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No Two Platforms Are The Same\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter\u2026each has its own unique algorithm and unspoken rules about how to be seen in users\u2019 feeds.<\/p>

What works on one won\u2019t necessarily work on another.\u00a0<\/p>

At DigitalMarketer, we got over 13.2 million impressions on social media last quarter.<\/strong><\/p>

Here\u2019s the LinkedIn post with the highest engagement rate:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here\u2019s the Instagram post with the highest engagement rate:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here\u2019s the Facebook post with the highest engagement rate:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The top-performing post on each platform aren’t always the same post, because each platform has its own function for the user, algorithm for what\u2019s shown, and unspoken community rules that cause certain types of content to perform best.<\/strong><\/p>

A true social media expert knows how to best leverage each platform to get the desired results of their overarching social media strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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That\u2019s why for this Social Media Mastery Certification Course, we brought in experts for EVERY ONE of these platforms to teach you exactly how to get your posts seen, engaged with, and shared no matter where you\u2019re posting!\u00a0<\/strong><\/p>

And remember, you don\u2019t have to start with all platforms at once. It\u2019s ok (and encouraged) to simply start with one or two social media platforms before expanding your efforts.<\/p>

Even if you decide not to use every available platform right away, it\u2019s vital that you at least understand each one at a fundamental level so you can make the right decisions for your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Effective Strategies Start With \u201cWho\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There\u2019s a classic sales interview prompt where the interviewer asks the interviewee to \u201csell me this pen.\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What comes to mind when you hear that prompt?<\/p>

\u201cThis pen has long-lasting ink\u201d
\u201cIt\u2019s great for writing in notebooks\u201d\u00a0
\u201cThis pen is really affordable and is a beautiful color!\u201d<\/p>

Wrong, wrong, and wrong \ud83d\ude42<\/p>

The real answer to the prompt, \u201csell me this pen\u201d actually isn\u2019t an answer at all\u2014it\u2019s a question:<\/p>

\u201cWhat do you need a pen for?\u201d<\/p>

Before you can be successful at selling a pen or anything else on social media, you have to know WHO you\u2019re selling to.<\/p>

Once you know the type of person you\u2019re trying to engage with, you start uncovering their needs, desires, and preferences, and only then can you successfully market to them.<\/p>

In this course, you\u2019re going to be digging into exactly who your ideal customer is, and what stages of their journey they\u2019re in so you can strategically attract and convert them through social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Success Means\u2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you noticed how many different metrics there are for social media marketing?\u00a0<\/p>

Impressions\u2026
Engagements\u2026
Engagement rate\u2026
Views\u2026
Reach\u2026
Likes\u2026
Comments\u2026
Shares\u2026
Saves\u2026
Re-posts\u2026<\/p>

And probably a hundred more \ud83d\ude42<\/p>

As with all other marketing channels, the same thing holds true for social media:<\/p>

Metrics that don\u2019t result in the desired outcome of your strategy are a waste of time, energy, and resources.<\/p>

DON\u2019T FALL INTO THIS TRAP:<\/strong>
Don\u2019t spend a second or a dollar more on social media marketing until you\u2019ve defined what success looks like for you and your company.<\/p>

At DigitalMarketer, we spent all of last quarter focused on increasing our engagement rate across all platforms in an effort to re-activate some of our dormant followers.<\/p>

This quarter, we\u2019re focused on increasing clicks to our website so we can get more email subscribers and revenue.<\/p>

Once you know your goal, you\u2019ll know how to prioritize your posts toward it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Step-By-Step Process Successful Social Media Marketers Use to Create Strategy-driven Content That Drives Meaningful & Measurable Results For Any Business\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the Social Media Mastery Certification Course, you\u2019ll get expert guidance through each step!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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