{"id":86204,"date":"2021-07-08T12:57:00","date_gmt":"2021-07-08T17:57:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86204"},"modified":"2022-01-26T16:41:13","modified_gmt":"2022-01-26T22:41:13","slug":"how-to-become-a-linkedin-b2b-influencer","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/social\/how-to-become-a-linkedin-b2b-influencer\/","title":{"rendered":"How to Become a LinkedIn B2B Influencer"},"content":{"rendered":"\n

We like your style. <\/strong>You\u2019re not going for international Justin Bieber fame. You\u2019re going for those 1,000 true fans, Kevin Kelly style<\/a>. You don\u2019t need bodyguards outside your home at all times. You just need qualified leads flowing into your inbox every week.<\/p>\n\n\n\n

And that led you to LinkedIn.<\/p>\n\n\n\n

Being a LinkedIn influencer doesn\u2019t mean you have to share your nighttime skincare routine. You won\u2019t have to showcase your grocery haul or do a fashion show after you go shopping.<\/p>\n\n\n\n

You get to talk about what you love to do to an audience of people…who also love that topic.<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

Becoming a LinkedIn influencer takes 3 steps:<\/strong><\/p>\n\n\n\n

  1. Optimizing your profile for the Know, Like, and Trust Factor<\/li>
  2. Choosing your content pillars to brand yourself<\/li>
  3. Engaging with your community for added exposure<\/li><\/ol>\n\n\n\n

    Just promise to remember us when you\u2019re rich and famous.<\/p>\n\n\n\n

    Step 1: Optimize Your Profile for B2B Appearance<\/h2>\n\n\n\n

    Before you can become an influencer, you have to clean up your room. No, we\u2019re not trying to be your parent. We\u2019re just telling you how it is. You can\u2019t invite your friends over if they have nowhere to sit.<\/p>\n\n\n\n

    The same applies to your LinkedIn profile.<\/strong><\/p>\n\n\n\n

    If you\u2019re creating *incredible* content (see the section below on how to do that), but your profile is sloppy…you\u2019ll confuse your audience. They\u2019ll go to your profile, not know what to read or how to contact you, and then metaphorically walk around in that weird little circle your dog does before they go to the bathroom. <\/p>\n\n\n\n

    You need someone to go from:<\/strong><\/p>\n\n\n\n

    \u201cWow, that post was insightful. Let me click on their profile to see who they are and what they do.\u201d to \u201cI know exactly who this person is and what they do.\u201d<\/p>\n\n\n\n

    That can\u2019t happen if they click on your profile to find a black and white profile photo, a headline that doesn\u2019t tell them what you can do for them, and just the name of your role under the Experience section.<\/p>\n\n\n\n

    Even the former CEO and now Executive Chairman of LinkedIn, Jeff Weiner<\/a>, has optimized his profile. Considering he increased the company value from $78 million to $7.9 BILLION, we feel comfortable advising you to write something.<\/em><\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Optimize these 5 parts of your profile:<\/strong><\/p>\n\n\n\n

    1. Profile photo<\/li>
    2. Headline<\/li>
    3. Contact information<\/li>
    4. Summary<\/li>
    5. Experience<\/li><\/ol>\n\n\n\n

      The goal is to make your profile speak volumes about your experience in your field. This is for the Know, Like, and Trust factor that all influencers must successfully ace before succeeding online. Your profile will help your audience get to know what you do, learn something about you that makes them like you, and trust you to give them advice through your past experience.<\/p>\n\n\n\n

      Once your profile is optimized…you can work on your content.<\/p>\n\n\n\n

      Step 2: Choose Your Content Pillars<\/h2>\n\n\n\n

      Before you hit post, you need to have a content strategy. That\u2019s the marketer in us telling you that if you just randomly post content, you\u2019ll miss out on engagement, followers, and conversions. That\u2019s because people want to put you in a box…and it\u2019s okay to let them.<\/p>\n\n\n\n

      When someone comes across your LinkedIn content or profile, you want them to categorize you. By labeling you as a marketer for ecommerce businesses, you\u2019ve just branded yourself in their mind. When their friend asks them if they know anybody that can help market their ecommerce brand…who will come to mind?<\/p>\n\n\n\n

      You.<\/strong> <\/p>\n\n\n\n

      That\u2019s where content pillars come in. We want your audience to know what to expect from you so they can easily persuade themselves to hit the follow button to see more. <\/p>\n\n\n\n

      If you already have a personal brand across your other marketing channels, you can use the same content pillars on LinkedIn. If you don\u2019t, you\u2019ll figure out 3-5 topics that you constantly talk about.<\/p>\n\n\n\n

      For example, you can talk about:<\/strong><\/p>\n\n\n\n

      1. Ecommerce Marketing<\/li>
      2. Human psychology (as it pertains to marketing strategies)<\/li>
      3. The future of ecommerce <\/li><\/ol>\n\n\n\n

        Because you stick to these content topics\u2014and don\u2019t randomly veer off to give dog training advice or teach people how to build their front porch\u2014you\u2019ll get branded for being an expert in these topics.<\/p>\n\n\n\n

        People will know what you do, what your personal philosophy is, and what your content will teach them.<\/p>\n\n\n\n

        With these 3 topics, you can create a 3x per week posting schedule. Each week, you\u2019ll cover each of these topics.<\/p>\n\n\n\n

        Here\u2019s an example of what you can talk about:<\/strong><\/p>\n\n\n\n