{"id":86208,"date":"2021-07-31T07:53:00","date_gmt":"2021-07-31T12:53:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86208"},"modified":"2022-01-28T16:52:13","modified_gmt":"2022-01-28T22:52:13","slug":"how-to-market-marketing-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/social\/how-to-market-marketing-on-linkedin\/","title":{"rendered":"How to Market Marketing on LinkedIn"},"content":{"rendered":"\n<p>Welcome to the meta world of marketers. It\u2019s a world where you spend your time marketing to marketers or business owners. Your content is all about marketing and each time you hit publish, you\u2019re marketing.<\/p>\n\n\n\n<p>Everything is marketing\u2014and that\u2019s where the line can start to blur.&nbsp;<strong><em>How do you market marketing?<\/em><\/strong><\/p>\n\n\n\n<p>DigitalMarketer has marketed marketing for the last 10 years. We experience what it\u2019s like to use marketing strategies on people who use marketing strategies on other people&#8230; every single day.<\/p>\n\n\n\n<p>If that last sentence made your head spin, that\u2019s the reason we\u2019re writing this article. We\u2019ll show you how to market marketing on LinkedIn, the social network filled with business professionals <strong>who are your customer avatar.<\/strong><\/p>\n\n\n\n<p>All without coming off as the sleazy marketer that\u2019s just after the cash in their wallet.<\/p>\n\n\n\n<p><strong>Here are our 5 steps to market marketing on LinkedIn.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Choose which type of marketing you\u2019ll be known for<\/h2>\n\n\n\n<p>Marketing is a <em>big <\/em>world. To say you\u2019re a marketing expert is usually an exaggeration. The reality is you\u2019re good at a few parts of marketing. <strong>That might be:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content marketing<\/li><li>Email marketing<\/li><li>Data analytics<\/li><li>Paid media<\/li><li>Search marketing<\/li><li>Social media<\/li><li>Ecommerce marketing<\/li><\/ul>\n\n\n\n<p>Most marketers are T-Shaped marketers who have expertise in paid media (for example) and understand and have (less) experience with the other types of marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6188055bdf608.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>You know that the riches are in the niches. The more specific you are about the type of marketing you do\u2014the better the clients that are attracted to you will be. They\u2019ll be clients who specifically want help with content marketing, email marketing, paid media, etc., and who you can help get traffic and conversions.<\/p>\n\n\n\n<p>AND&#8230;the better your brand will be on LinkedIn. You want people to know you as that \u201cecommerce marketing expert\u201d or that \u201cperson who seems crazy good at content marketing.\u201d&nbsp;<\/p>\n\n\n\n<p>To market marketing on LinkedIn, choose which type(s) of marketing your content will focus on so you can become well known for being an expert at those strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Brand yourself as an expert in that type of marketing&nbsp;<\/h2>\n\n\n\n<p>Time to brand yourself, a marketer\u2019s favorite part of their personal brand strategy (we\u2019re kidding). It can feel cringy or like the hardest marketing strategy you\u2019ve ever had to put together to brand yourself. For some reason, it\u2019s difficult to turn the mirror to face ourselves and figure out <em>who we are in the marketing space.<\/em><\/p>\n\n\n\n<p><strong>*Cue existential life crisis*<\/strong><\/p>\n\n\n\n<p>That\u2019s why you figured out which type of marketing you\u2019ll be known for above. With that choice, you can now figure out what content best represents your knowledge. <strong>If you\u2019re an ecommerce marketing specialist you can talk about:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Tips to marketing ecommerce products<\/li><li>The future of ecommerce marketing<\/li><li>The tools you use in your ecommerce marketing strategies<\/li><\/ol>\n\n\n\n<p>Or, if you\u2019re a paid media marketer your LinkedIn posts will cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>iOS updates and how they\u2019re impacting paid media<\/li><li>What\u2019s new in Facebook Ads Manager<\/li><li>Ad creative trends working really well right now<\/li><\/ol>\n\n\n\n<p>Your goal is for your LinkedIn audience to see your content pop up on their feed and immediately think, \u201cthere\u2019s that ecommerce marketer\u201d or \u201cthis person knows everything about paid media.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/natashatakahashi\">Natasha Takahashi<\/a> is a great example. When you think of Natasha, the word \u201cchatbots\u201d automatically pops into your mind. <strong>That\u2019s because she\u2019s always talking about them on LinkedIn (and everywhere else):<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6188055dd116d.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>That\u2019s when your LinkedIn strategy turns viewers into freelance clients, agency clients, or full-time employers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Show proof that you know what you\u2019re talking about<\/h2>\n\n\n\n<p>C\u2019mon, you already know this. When you market for your clients or employer, you\u2019re always adding social proof. Social proof is a huge part of the Customer Value Journey. You can\u2019t get someone to become a subscriber or convert to your offer if they don\u2019t trust you.<\/p>\n\n\n\n<p>You can get your audience to trust you by showing proof that you know what you\u2019re talking about. <strong>Don\u2019t be shy&#8230;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Show them the data<\/li><li>Post about the conversion rate<\/li><li>Talk about your open rates<\/li><\/ul>\n\n\n\n<p>You can even post testimonials from your happy clients or employer. Don\u2019t let people guess how good you are at what you do. <em>Show them<\/em>.<\/p>\n\n\n\n<p><strong>Here\u2019s <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/danielharmon\/\"><strong>Daniel Harmon<\/strong><\/a><strong> (the reason you know exactly what the squatty potty is) talking about the crowdfunding world record his team broke:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6188056264673.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>Just like you do with your clients\u2019 or employers\u2019 products and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Define fancy jargon (or don\u2019t use it at all)<\/h2>\n\n\n\n<p>Let\u2019s remember who your customer avatar is as a marketer. Usually, they\u2019re a business owner who doesn\u2019t know every single marketing term ever to exist. We don\u2019t even know every term!&nbsp;<\/p>\n\n\n\n<p><strong>You can\u2019t expect your audience to know what you\u2019re talking about when you mention CASL, COS, or WOM. <\/strong>And <em>bad marketing makes them figure it out on their own.<\/em><\/p>\n\n\n\n<p>Your LinkedIn posts need to be audience-friendly. Your followers will appreciate learning what these acronyms stand for and how they impact their business. Don\u2019t try to be fancy\u2014be clear and educational.&nbsp;<\/p>\n\n\n\n<p>The people who hire you because of your LinkedIn content will be the ones who feel like you helped them better understand where they need to take their marketing strategy next. They won\u2019t be the ones who feel like you\u2019re too smart for them and become intimidated to reach out to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5: Talk about your personal philosophy<\/h2>\n\n\n\n<p>Now it\u2019s time to go for that \u201cLike\u201d factor that\u2019s just as important as the \u201cTrust\u201d factor. You don\u2019t want to be any other marketer hitting publish on LinkedIn. You want to be top-of-mind when your audience needs to hire help <em>or<\/em> knows someone else that does. To be liked, you have to show your personality (we promise, it\u2019s great!).<\/p>\n\n\n\n<p>What makes each marketer different is their personal philosophy on marketing and the specific type of marketing they\u2019re an expert in. For example, some marketers may think that paid ads aren\u2019t necessary for certain businesses. Other marketers might think every business needs to be running paid ads.<\/p>\n\n\n\n<p><em>That\u2019s what differentiates you from the crowd.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_61880564bb7cf.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>At the end of the day, the person who is right is the one getting traffic and conversions. <strong>Talk about your personal philosophy as it pertains to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing strategies<\/li><li>Audience growth<\/li><li>Brand awareness<\/li><li>Newsletters<\/li><li>Paid ad creative<\/li><\/ul>\n\n\n\n<p><strong>And you can talk about your personal philosophy regarding:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Work\/life balance<\/li><li>Morning routines<\/li><li>Getting started in a marketing career<\/li><\/ul>\n\n\n\n<p>You want your audience to relate to you in some way\u2014just like you want your client or employee\u2019s audience to relate to their products.<\/p>\n\n\n\n<p>But you already knew this. \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 Steps to Market Marketing on LinkedIn<\/h2>\n\n\n\n<p>Being a marketer is incredibly meta. Not only do you have to market, but you also have to market your marketing ability. The pro of this is using the skills that make you so good at your job to show other people&#8230;that you\u2019re so good at your job.<\/p>\n\n\n\n<p>To make your marketing life a little easier, just remember these <strong>5 steps to successfully marketing your expertise on LinkedIn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Step 1: Choose which type of marketing you\u2019ll be known for<\/li><li>Step 2: Brand yourself as an expert in that type of marketing&nbsp;<\/li><li>Step 3: Show proof that you know what you\u2019re talking about<\/li><li>Step 4: Define fancy jargon (or don\u2019t use it at all)<\/li><li>Step 5: Talk about your personal philosophy<\/li><\/ul>\n\n\n\n<p>And in case you were wondering, we used the word \u2018marketing\u2019 48 times in this article\u2026<\/p>\n\n\n\n<p>Well, now it\u2019s 49.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DigitalMarketer has marketed marketing for the last 10 years. We experience what it\u2019s like to use marketing strategies on people who use marketing strategies on other people&#8230; every single day.<\/p>\n","protected":false},"author":21,"featured_media":86393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,210,60],"tags":[56,57,166],"class_list":["post-86208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-linkedin-posts","category-social","tag-linkedin","tag-linkedin-marketing","tag-market-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market Marketing on LinkedIn - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"We experience what it\u2019s like to use marketing strategies on people who use marketing strategies on other people... every single day. 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