{"id":86212,"date":"2021-09-10T10:02:48","date_gmt":"2021-09-10T15:02:48","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86212"},"modified":"2022-06-30T08:29:17","modified_gmt":"2022-06-30T13:29:17","slug":"definitive-proof-that-linkedin-ads-are-worth-the-effort","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/social\/definitive-proof-that-linkedin-ads-are-worth-the-effort\/","title":{"rendered":"Definitive Proof That LinkedIn Ads are Worth the Effort"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/09\/DM_LinkedinAdsBenefits_Feature.jpg\" alt=\"Definitive Proof That LinkedIn Ads are Worth the Effort\"\/><\/figure>\n\n\n\n<p>LinkedIn advertising has been steadily gaining notoriety over the past few years, thanks to its super specific demographic targeting and professionals-based network.&nbsp;<\/p>\n\n\n\n<p>But there are definitely a few fears that may be preventing you from delving into LinkedIn advertising: it is expensive; it is uncharted territory (in comparison to Facebook or Google); it is not a sales-based platform; etc. These concerns are 100% valid.&nbsp;<\/p>\n\n\n\n<p>If you are reading this article, you are likely a LinkedIn skeptic. And that\u2019s okay! This article will walk you through the proof that LinkedIn ads <em>ARE <\/em>worth the effort, then suggest a few resources for your next steps.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Quick Disclaimer:&nbsp;<\/h2>\n\n\n\n<p>Like we said above, there are some real drawbacks to LinkedIn advertising. Really quick, let\u2019s address those concerns (because it\u2019s completely possible that you\u2019re right: LinkedIn ads might not work for you).&nbsp;<\/p>\n\n\n\n<p>Reasons to say \u201cNo thanks\u201d to LinkedIn Ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 | You can\u2019t afford it.<\/h3>\n\n\n\n<p>&nbsp;Advertising on LinkedIn is simply more expensive than alternative options. Of course, it also has the potential to be more lucrative\u2026 but it is a huge investment. If your business is still small or is not focusing a big chunk of the budget on advertising, this might not be a good time to start LinkedIn advertising.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 | Your primary goal is to sell.<\/h3>\n\n\n\n<p>Yes, yes. Obviously, we are all trying to sell something. But the LinkedIn platform is not centered on buying. It is centered on <em>growth<\/em>: personal growth, career growth, business growth. If you can market your business so that it can contribute to a potential client\u2019s growth, then you\u2019ll succeed on LinkedIn.&nbsp;<\/p>\n\n\n\n<p>Alright, if you are still interested after our disclaimer, then we are ready to seal the deal and give you definitive proof!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Advertising Statistics:&nbsp;<\/h2>\n\n\n\n<p>LinkedIn is a great advertising platform because it simultaneously 1) attracts almost every kind of person and 2) singularly appeals to people interested or involved in business. So everyone on LinkedIn is potentially interested in your business, but you can also find virtually any demographic.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/news.linkedin.com\/2020\/july\/linkedin-business-highlights-from-microsoft-s-fy20-q4-earnings\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn reported<\/a> over 706 million users and furthermore, says that 80% of these users have influence over business decisions. Because of the professional environment and high concentration of business accounts, LinkedIn also claims that their users have double the buying power of a more general online audience. Surely, these are very valuable potential clients!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6186d4e39049b.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/generate-leads\" target=\"_blank\" rel=\"noreferrer noopener\">also reports<\/a> that their conversation rates are an average of 300% higher than other platforms.<\/p>\n\n\n\n<p>These statistics can certainly justify the price point, as well as your time and effort!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Stats:&nbsp;<\/h2>\n\n\n\n<p>While LinkedIn\u2019s statistics are certainly encouraging, we also wanted to offer some of our own.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6186d4e807586.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/digital-marketer\/\" target=\"_blank\" rel=\"noreferrer noopener\">DigitalMarketer\u2019s LinkedIn page<\/a> has 55,622 followers, which means our posts already show up on all those people\u2019s pages. This is a result of strategic ads to our targeted demographics as well as consistent and engaging posts.&nbsp;<\/p>\n\n\n\n<p>Aside from that, our analytics are quite happy with where we are at with our LinkedIn marketing. Last week, we got 483 click-throughs and in the last 30 days, we have gained almost 1,000 new users just from our LinkedIn!&nbsp;<\/p>\n\n\n\n<p>For us, it all ties into the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-value-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Value Journey<\/a>:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6186d4f135446.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>LinkedIn can play a part in the Journey, but it probably won\u2019t be your biggest resource for converting. To be clear, this does not mean that good LinkedIn advertising will not make you money.&nbsp;<\/p>\n\n\n\n<p>Think of it this way: Using LinkedIn is like playing the long game. Maybe you won\u2019t make as many conversions right away, but the LinkedIn platform is fantastic for Engaging, Exciting, and even Ascending (all of which are essential parts of the CVJ). We\u2019ve seen our LinkedIn advertising contribute enough to our Customer Value Journey that we are excited to help you too!&nbsp;<\/p>\n\n\n\n<p>We just offered some pretty definitive proof that LinkedIn advertising is worth your time\u2026 so now it\u2019s time for you to start planning your campaign! Don\u2019t worry, DigitalMarketer is here to help you with that too. Check out: LinkedIn Growth Hacking Tips for Newbs or How to Build Your First LinkedIn Content Marketing Strategy today!<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>This article will walk you through the proof that LinkedIn ads ARE worth the effort, then suggest a few resources for your next steps.\u00a0<\/p>\n","protected":false},"author":21,"featured_media":86952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,210,53,60],"tags":[56,57,74,131],"class_list":["post-86212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-linkedin-posts","category-paid-media","category-social","tag-linkedin","tag-linkedin-marketing","tag-paid-advertising","tag-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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