{"id":87012,"date":"2021-09-27T08:00:17","date_gmt":"2021-09-27T13:00:17","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=87012"},"modified":"2022-05-26T14:09:36","modified_gmt":"2022-05-26T19:09:36","slug":"5-reasons-linkedin-deserves-your-attention-over-facebook-or-instagram","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/5-reasons-linkedin-deserves-your-attention-over-facebook-or-instagram\/","title":{"rendered":"5 Reasons LinkedIn Deserves Your Attention Over Facebook or Instagram"},"content":{"rendered":"\n<p>LinkedIn started out as a place where professionals can land jobs and showcase their digital resumes. But in 2021, it\u2019s THE place to be for all B2B professionals. Especially marketers.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re spending more time aimlessly scrolling your Facebook and Instagram feeds while neglecting LinkedIn, you\u2019re leaving a ton of money on the table.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a> was already a booming platform before 2020, but with the surge in the work-from-home environment we all found ourselves in due to the pandemic, LinkedIn usage has exploded.<\/p>\n\n\n\n<p>What does this mean for you?<\/p>\n\n\n\n<p>There has never been a better opportunity than right NOW to leverage the LinkedIn gold rush. But like anything, there will be a time where that gold will become scarce and hard to find. So don\u2019t wait for that time. Start leveraging the power of this incredible platform right now.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re still not convinced that LinkedIn deserves more of your attention than Facebook or Instagram, here are 5 reasons to persuade you:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn is 277% MORE Effective at Generating Leads than Facebook and Twitter<\/strong><\/h2>\n\n\n\n<p>With 80% of all social media leads generated from LinkedIn, it\u2019s no wonder that it\u2019s been named the #1 preferred social media channel by 92% of marketers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6186d4f29fdbf.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>(Source: <a href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-stats\">Hubspot<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn has 61 Million Senior-Level Professionals, Otherwise Known as Decision-Makers.&nbsp;<\/strong><\/h2>\n\n\n\n<p>You won\u2019t find any other platform with this many active decision-makers. And you certainly won\u2019t find C-suite decision-makers using Instagram and Facebook as often as they use LinkedIn.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Executives and business owners leverage LinkedIn to stay on top of the latest industry trends, network with industry peers, and increase their business opportunities.&nbsp;<\/strong><\/p>\n\n\n\n<p>With that many decision-makers in one place, investing just 30 minutes a day can yield FAR greater results than spending 30 minutes on Facebook or Instagram.<\/p>\n\n\n\n<p>(Source: <a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a>)<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn is the Most Trusted Social Media Network in the U.S.&nbsp;<\/strong><\/h2>\n\n\n\n<p>73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.<\/p>\n\n\n\n<p>You\u2019re not going to find loads of toxic comments and politically heated conversations on LinkedIn. Sure, you\u2019ll come across some of that, but it\u2019s in very small doses, and it\u2019s really easy to get rid of that type of content on your feed. Simply unfollow the person and\/or hashtag.&nbsp;<\/p>\n\n\n\n<p>LinkedIn is full of positive uplifting people who inspire and encourage you. What you won\u2019t find are the Facebook and Twitter trolls who love picking fights and spreading negativity.&nbsp;<\/p>\n\n\n\n<p>I don\u2019t know about you, but I like to surround myself with genuine, smart, positive people. And that\u2019s why I love LinkedIn. It\u2019s FULL of incredible people who genuinely care about helping others and making a positive impact.&nbsp;<\/p>\n\n\n\n<p>I\u2019ve met so many amazing people that I now call close friends. Plus, I\u2019ve landed loads of business opportunities from LinkedIn. It\u2019s the #1 most trusted social media channel in the U.S. for a reason.\u00a0<\/p>\n\n\n\n<p>(Source: <a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn is the BEST Platform to Build Your Personal Brand.&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"543\" height=\"1024\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/IMG_8166_iphone12promaxgraphite_portrait-543x1024.png\" alt=\"\" class=\"wp-image-87017\"\/><\/figure><\/div>\n\n\n\n<p><strong>With only 1% of LinkedIn users actively posting on a weekly basis, the opportunity has never been bigger.<\/strong><\/p>\n\n\n\n<p>Here\u2019s the deal, LinkedIn usage is exploding, but\u2026<\/p>\n\n\n\n<p>&#8230;Hardly anyone is posting consistently!<\/p>\n\n\n\n<p>This means there is a MASSIVE opportunity for you to build your personal brand and become a thought leader on this platform. People crave valuable content. They want it, but few are giving it to them. So give the people what they want!<\/p>\n\n\n\n<p>Your LinkedIn profile is the home of your personal brand. Your content, engagement, and relationship building activities&nbsp; attract people to your profile. Then, your beautifully optimized profile does the heavy lifting.&nbsp;<\/p>\n\n\n\n<p>For a quick and efficient way to optimize your LinkedIn profile, <a href=\"https:\/\/go.modgirlmarketing.com\/linkedin\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">leverage my LinkedIn profile checklist.\u00a0<\/a><\/p>\n\n\n\n<p>(Source: <a href=\"https:\/\/kinsta.com\/blog\/linkedin-statistics\/#:~:text=This%20means%20that%20only%20about,most%20credible%20source%20of%20content.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kinsta<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn Sales Navigator is a Laser-Targeted Sales Prospecting Tool.&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/sales-navigator-mandy-mcewen-1024x574.png\" alt=\"\" class=\"wp-image-87018\"\/><\/figure><\/div>\n\n\n\n<p>You won\u2019t find anything like Sales Navigator on Facebook or Instagram.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because those networks were never designed for business professionals FIRST.<\/p>\n\n\n\n<p>LinkedIn, with its business-first model, has an incredibly efficient sales prospecting tool, <a href=\"http:\/\/salesnav.modgirl.social\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sales Navigator<\/a>. In my opinion, this is one of LinkedIn\u2019s best assets. I love it so much that I now train sales teams on how to maximize everything it has to offer.\u00a0<\/p>\n\n\n\n<p><em>Affiliate Disclaimer: I am an affiliate of Sales Navigator and have a special 60-day free trial link. If you invest in Sales Navigator after the 60-day trial, I will get a small commission.&nbsp;<\/em><\/p>\n\n\n\n<p>If you\u2019re targeting B2B companies you MUST leverage Sales Navigator. This is the best platform to find and build relationships with your dream prospects and <a href=\"https:\/\/www.modgirlmarketing.com\/favorite-premium-linkedin-feature\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sales Navigator helps you find those targeted connections<\/a> you are looking for.\u00a0<\/p>\n\n\n\n<p>Have I convinced you yet?&nbsp;<\/p>\n\n\n\n<p>One can only hope\u2026 But, either way, I want to challenge you:&nbsp;<\/p>\n\n\n\n<p>Take those 5 minutes today that you spend on Instagram and instead click on that dusty LinkedIn icon. Peruse the content and leave at least 2 meaningful comments on posts you like.<\/p>\n\n\n\n<p>Then, if you really want to see the power of LinkedIn, leave 5 comments on posts every day for 1 week straight.&nbsp;<\/p>\n\n\n\n<p>These are just a few of the many ways you can maximize the power of LinkedIn. I\u2019ll be sharing even more tips and tricks soon, so stay tuned!<\/p>\n\n\n\n<p>In the meantime, <a href=\"https:\/\/www.linkedin.com\/in\/mandymcewen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">follow me on LinkedIn<\/a> to get my newest LinkedIn tips.\u00a0<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\" \/>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re spending more time aimlessly scrolling your Facebook and Instagram feeds while neglecting LinkedIn, you\u2019re leaving a ton of money on the table.<\/p>\n","protected":false},"author":150,"featured_media":87051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,210,53,60,62,192],"tags":[56,57],"class_list":["post-87012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-linkedin-posts","category-paid-media","category-social","category-social-media","category-social-media-marketing","tag-linkedin","tag-linkedin-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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