{"id":87196,"date":"2021-10-15T14:34:38","date_gmt":"2021-10-15T19:34:38","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=87196"},"modified":"2022-02-11T07:22:05","modified_gmt":"2022-02-11T13:22:05","slug":"5-tips-for-linkedin-with-mandy-mcewen","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/","title":{"rendered":"5 Easy Tips to Instantly Improve Your LinkedIn Profile [VIDEO]"},"content":{"rendered":"\n<p>It\u2019s hard to stand out on social media.<\/p>\n\n\n\n<p>With nearly 750 million users, LinkedIn is no different.&nbsp;<\/p>\n\n\n\n<p>But the good news is that there are a few really easy steps you can take to instantly stand out on LinkedIn.<\/p>\n\n\n\n<p>And all of those steps happen on your <a href=\"https:\/\/go.modgirlmarketing.com\/linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile.<\/a><\/p>\n\n\n\n<p>In this video below, I break down 5 easy tips to instantly improve your LinkedIn profile.<\/p>\n\n\n\n<p>By the way, hardly anyone is executing on these 5 tips, which means even more opportunities for you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 Easy Tips to Instantly Improve Your LinkedIn Profile\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qfywY0eKVxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>1. Optimize your headline.&nbsp;<\/strong><\/p>\n\n\n\n<p>In my opinion, this is the most important part of your entire profile. Why? Because it\u2019s the first thing people see (aside from your headshot) before they click your actual profile.<\/p>\n\n\n\n<p>So if you don\u2019t make it crystal clear in those first few words what you do, then you won\u2019t entice people to click through to your actual profile.&nbsp;<\/p>\n\n\n\n<p>This is one of the <a href=\"https:\/\/www.luminetics.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">first things I train sales teams on<\/a> when it comes to optimizing their LinkedIn presence.<\/p>\n\n\n\n<p>Here\u2019s a slide from my <a href=\"https:\/\/www.modgirlmarketing.com\/mandy-mcewen-speaking-traffic-conversion-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic &amp; Conversion Summit presentation<\/a> that shows you what NOT to do with your headline:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/image5-1-1024x403.png\" alt=\"\" class=\"wp-image-87197\"\/><\/figure>\n\n\n\n<p>Don\u2019t be like Mr. Smiley. Instead, use my headline to help you craft your own winning headline.<\/p>\n\n\n\n<p>Watch the video above to discover the best way to craft a winning headline and a trick for how you can increase the character space limit so you can leverage more keywords.&nbsp;<\/p>\n\n\n\n<p><strong>2. Add Your 10-Second Audio via the Name Pronunciation Tool<\/strong><\/p>\n\n\n\n<p>On LinkedIn mobile, you can add a 10-second audio note that introduces yourself. This was originally created for people to know how to pronounce your name.&nbsp;<\/p>\n\n\n\n<p>You can leverage it to humanize your profile even further by adding a friendly audio note for new profile visitors.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/image2-2-549x1024.png\" alt=\"\" class=\"wp-image-87198\"\/><\/figure>\n\n\n\n<p><strong>3. Add your cover story video.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/image3-2-1024x726.png\" alt=\"\" class=\"wp-image-87199\"\/><\/figure>\n\n\n\n<p>Turn on Creator Mode then head to your profile on the LinkedIn mobile app and create your 20-second cover story video. Click on your profile photo where you will see an option to add a cover story video.&nbsp;<\/p>\n\n\n\n<p>This is a great opportunity to build trust by having people watch and listen to you. You can introduce yourself and your products\/services and how you help people.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mandymcewen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Head to my profile<\/a> and hover over my profile photo to watch mine and then check out the video above to learn more about this.&nbsp;<\/p>\n\n\n\n<p><strong>4. Make your About section about THEM not a glorified resume about you.&nbsp;<\/strong><\/p>\n\n\n\n<p>So many people get this wrong.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.modgirlmarketing.com\/one-thing-make-linkedin-profile-stand-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">People want to know how you can help them<\/a>. Period.<\/p>\n\n\n\n<p>So don\u2019t make your About section all about you and how fabulous you are. No one cares. Sure, people need to know that you are awesome, but you can accomplish that without talking solely about yourself.&nbsp;<\/p>\n\n\n\n<p>Instead, <a href=\"https:\/\/www.modgirlmarketing.com\/ultimate-guide-becoming-thought-leader-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">describe the value you provide to people<\/a> and include stats and testimonials to help build your credibility. Then you can weave in why they should listen to you and your accolades to build trust.&nbsp;<\/p>\n\n\n\n<p>Use bullets and spaces to break up your About section and make it easy for people to read. You can see how I do this in my profile and use mine as a guide when optimizing yours.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/image4-1-1024x820.png\" alt=\"\" class=\"wp-image-87200\"\/><\/figure>\n\n\n\n<p><strong>5. Add Featured Media<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/image1-2-1024x534.png\" alt=\"\" class=\"wp-image-87201\"\/><\/figure>\n\n\n\n<p>Adding featured media is one of the easiest ways to make your profile pop. You can include links to your website, case studies, videos, and your most popular LinkedIn posts.&nbsp;<\/p>\n\n\n\n<p>This is a great way to showcase your products\/services and build your authority. Don\u2019t forget to do this in your <a href=\"https:\/\/www.modgirlmarketing.com\/linkedin-profile-section\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experience sections as well<\/a>.<\/p>\n\n\n\n<p>There you have it &#8211; 5 super simple tips to instantly improve your LinkedIn profile.<\/p>\n\n\n\n<p>Of course, there are a lot of other ways to optimize your profile which is exactly why I created the <a href=\"https:\/\/go.modgirlmarketing.com\/linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate LinkedIn Profile Checklist<\/a>, available for instant download. Check it out and use it to optimize your profile so you can start generating endless sales and brand growth opportunities with LinkedIn.&nbsp;<\/p>\n\n\n\n<p>You are always free to borrow my profile concepts for your own profile, as long as you put your own unique spin on it. <a href=\"https:\/\/www.linkedin.com\/in\/mandymcewen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow me<\/a> and pay attention to my profile structure plus my new profile updates.&nbsp;<\/p>\n\n\n\n<p>Now, go out and start optimizing your profile!&nbsp;<\/p>\n\n\n\n<p>Once you are finished, send me a message on LinkedIn and I\u2019ll take a look at your beautiful new profile and give you feedback.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"849\" height=\"1024\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/mandy-mcewen-headshot-marketer-photo-copy-849x1024.png\" alt=\"\" class=\"wp-image-87014 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Mandy McEwen<\/h2>\n\n\n\n<p class=\"has-small-font-size\">Mandy McEwen is a renowned LinkedIn consultant and Founder of Mod Girl Marketing. Named a top B2B marketer by LinkedIn, Mandy has helped thousands of businesses increase revenues online. She&#8217;s a dynamic speaker and mentor with 8 digital marketing courses, an Inc-rated Facebook group, and a LinkedIn Live show. Mandy and her team partner with enterprise sales and marketing&nbsp;teams to harness the power of LinkedIn and humanized marketing.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"https:\/\/www.modgirlmarketing.com\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/groups\/modagencyinsiders\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/mandymcewen\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"https:\/\/www.luminetics.io\/home\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/img_6182fa7d1987d.jpg\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to stand out on social media. With nearly 750 million users, LinkedIn is no different. But the good news is that there are a few really easy steps you can take to instantly stand out on LinkedIn.<\/p>\n","protected":false},"author":150,"featured_media":87202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,40,176,210,59,60,62,192,175,63],"tags":[55,56,57,58,61,46],"class_list":["post-87196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing-2","category-convert","category-linkedin-posts","category-mobile-2","category-social","category-social-media","category-social-media-marketing","category-subscribe","category-videos","tag-digital-marketing","tag-linkedin","tag-linkedin-marketing","tag-marketing-careers","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Easy Tips to Instantly Improve Your LinkedIn Profile [VIDEO] - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"It&#039;s hard to stand out on social media. With nearly 750 million users, LinkedIn is no different. But the good news is that there are a few really easy steps you can take to instantly stand out on LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Easy Tips to Instantly Improve Your LinkedIn Profile [VIDEO] - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"It&#039;s hard to stand out on social media. With nearly 750 million users, LinkedIn is no different. But the good news is that there are a few really easy steps you can take to instantly stand out on LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T19:34:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-11T13:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/YOUTUBETHUMB_LinkedinProfileMandy_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mandy McEwen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mandy McEwen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\"},\"author\":{\"name\":\"Mandy McEwen\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/527a7cf73571b8b600ea911bc0332e65\"},\"headline\":\"5 Easy Tips to Instantly Improve Your LinkedIn Profile [VIDEO]\",\"datePublished\":\"2021-10-15T19:34:38+00:00\",\"dateModified\":\"2022-02-11T13:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/YOUTUBETHUMB_LinkedinProfileMandy_1.jpg\",\"keywords\":[\"digital marketing\",\"linkedin\",\"LinkedIn marketing\",\"marketing careers\",\"social media\",\"social media marketing\"],\"articleSection\":[\"Blog\",\"Content Marketing\",\"Convert\",\"LinkedIn\",\"Mobile\",\"Social\",\"Social Media\",\"Social Media Marketing\",\"Subscribe\",\"Videos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/\",\"name\":\"5 Easy Tips to Instantly Improve Your LinkedIn Profile [VIDEO] - DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/5-tips-for-linkedin-with-mandy-mcewen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/YOUTUBETHUMB_LinkedinProfileMandy_1.jpg\",\"datePublished\":\"2021-10-15T19:34:38+00:00\",\"dateModified\":\"2022-02-11T13:22:05+00:00\",\"description\":\"It's hard to stand out on social media. 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